Social Media—Why?Social Media—Why?Jim CahillChief Blogger / Head of Social Media

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Who’s Behind that Social Media Column in Valve Magazine?Who’s Behind that Social Media Column in Valve Magazine?

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It’s Growing. It’s Global. It’s Cross-GenerationalIt’s Growing. It’s Global. It’s Cross-Generational

www.youtube.com/watch?v=3SuNx0UrnEo

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How We Tend To Think About Social MediaHow We Tend To Think About Social Media

en.wikipedia.org/wiki/Web_2.0

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Think People-To-People, Not ApplicationsThink People-To-People, Not Applications

5www.slideshare.net/Dell_Inc/three-social-media-steps-for-business

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1. So Why Should Our Businesses Care?1. So Why Should Our Businesses Care?

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A Chemical Engineering Magazine Study—It’s All About SearchA Chemical Engineering Magazine Study—It’s All About Search

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Does Your Sales and Service Response Meet These Expectation?Does Your Sales and Service Response Meet These Expectation?

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2. So Why Should Our Businesses Care?2. So Why Should Our Businesses Care? Competition for attention

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Our Customers Are Being Bombarded and Our Messages Are Less EffectiveOur Customers Are Being Bombarded and Our Messages Are Less Effective “The average American is exposed to over

3000 ads every day. The ads increasingly encroach upon our public space -- our schools, our public transportation, our buildings, and even our beaches" (a new technique enables the advertisers to stamp their ads onto the sand at beaches.)

www.mortarblog.com/2006/07/average_america/comments/page/2/

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“Our work demands the broadest skill set of any engineering

discipline—it requires knowledge of

chemical processes, mechanical, electrical,

electronics, software, networks and IT” –John Berra

3. So Why Should Our Businesses Care?3. So Why Should Our Businesses Care? Sheer amount of knowledge our customers

require

www.automationworld.com/columns-8219

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4. So Why Should Our Businesses Care?4. So Why Should Our Businesses Care? Dwindling local peer group of experts

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Less Experienced Engineers Don’t Have The Peer Circle They Once HadLess Experienced Engineers Don’t Have The Peer Circle They Once Had

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5. So Why Should Our Businesses Care?5. So Why Should Our Businesses Care? Communications in constant state of change

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Our Businesses Need to Adapt to Changing CommunicationsOur Businesses Need to Adapt to Changing Communications

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A QUICK LOOK AT POPULAR SOCIAL MEDIA APPSA QUICK LOOK AT POPULAR SOCIAL MEDIA APPS

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The Most Critical Social Media AppBy FarThe Most Critical Social Media AppBy Far

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Twitter—140 Character Microblog, Integrated With Cell Texting, Follow/FollowTwitter—140 Character Microblog, Integrated With Cell Texting, Follow/Follow

Twitter is like a Text Message with a BCC: To The World

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YouTube—Shared User-Generated VideosYouTube—Shared User-Generated Videos

Share Successes, How-to’s, Training, Demonstrations

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LinkedIn—Bio, Education, Interests, Expertise & Link Networks TogetherLinkedIn—Bio, Education, Interests, Expertise & Link Networks Together

The Social Network of Business Professionals

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Slideshare—User-Generated Presentation SharingSlideshare—User-Generated Presentation Sharing

SlideShare = Presentations

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Facebook—Increasingly A Business Communications ChannelFacebook—Increasingly A Business Communications Channel

750 Million Participants and Rapidly Growing

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WAYS SOCIAL MEDIA CAN HELP YOUR BUSINESSWAYS SOCIAL MEDIA CAN HELP YOUR BUSINESS

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Customer Expectations—Get People to the Surface of Your OrganizationCustomer Expectations—Get People to the Surface of Your Organization

Focus a/some resource(s) on listening

Use tools for listening—Google Alerts, Radian6

Monitor LinkedIn, Facebook, Twitter, Google+

Engage negative commenters with your organization

Thank positive commenters

Rapid response builds positive word of mouthhttp://bit.ly/b4vgpD

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Competition for Attention—Build Thought LeadershipCompetition for Attention—Build Thought Leadership Engage with members

of the trade press / analyst community through blogs, Twitter, Facebook, LinkedIn

Provide a point of view through a focused blog

Collaborate with other experts on books, webinars, videos

twitter.com/JimCahill/editors/members

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Sheer Knowledge Required—Build Peer-to-Peer CommunitiesSheer Knowledge Required—Build Peer-to-Peer Communities

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Retiring Expertise—Make Expertise More Publicly Available and SearchableRetiring Expertise—Make Expertise More Publicly Available and Searchable

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Changing Communications –Embrace the Change, Have Focused EffortsChanging Communications –Embrace the Change, Have Focused Efforts

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Good Documented Policy: www.ibm.com/blogs/zz/en/guidelines.htmlGood Documented Policy: www.ibm.com/blogs/zz/en/guidelines.html

Copyright

Fair Use

Trade Secrets

FinancialDisclosure

Full disclosure

Code of ConductConfidentiality

Participants Must Understand Legal Issues And RamificationsParticipants Must Understand Legal Issues And Ramifications

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RESULTSRESULTS

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Net Result—Participation Opens Up New Business OpportunitiesNet Result—Participation Opens Up New Business Opportunities

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Net Result—Faster Responses Build Loyalty and Positive Word of MouthNet Result—Faster Responses Build Loyalty and Positive Word of Mouth

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Participating at the Surface Opportunities for Your Experts to Interact with OthersParticipating at the Surface Opportunities for Your Experts to Interact with Others

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Let’s Stay Connected

Jim CahillEmersonProcessXperts.com

@JimCahilllinkedin.com/in/JimCahillJim.Cahill@emerson.com

THANK YOU!