social media for publishers
DESCRIPTION
Social Media for Publishers was part of a live webinar for O'Reilly Media's Tools of Change event in February 2009 in NYC. Plan on attending - http://toc.oreilly.comTRANSCRIPT
![Page 1: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/1.jpg)
social media for
Understanding disaggregation,
distribution, social software, and the way we are moving in media consumption
publisherschris broganpresident
New Marketing Labs
![Page 2: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/2.jpg)
mediasocial
![Page 3: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/3.jpg)
chris broganthis is my head.
i look mostly like this.
this is who’s talking.
![Page 4: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/4.jpg)
landscape what are all the tools and how do they relate?strategy once you know the goals, what comes next?actions what do you do first, next, etc?costs i’m not going to pay a lot for this mufflerq&a i just wanted to keep putting things on this list
(by the way, imperfection trumps precision now)
![Page 5: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/5.jpg)
landscape what are all the tools and how do they relate?
![Page 6: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/6.jpg)
landscape we are the most atomized culture ever
![Page 10: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/10.jpg)
![Page 11: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/11.jpg)
![Page 12: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/12.jpg)
![Page 13: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/13.jpg)
![Page 14: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/14.jpg)
![Page 15: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/15.jpg)
![Page 16: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/16.jpg)
![Page 17: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/17.jpg)
![Page 18: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/18.jpg)
![Page 19: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/19.jpg)
![Page 20: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/20.jpg)
![Page 25: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/25.jpg)
youtube video for books? who knew?
![Page 26: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/26.jpg)
youtube video for books? who knew?
![Page 27: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/27.jpg)
linkedin for business professionals
![Page 28: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/28.jpg)
linkedin for business professionals
![Page 29: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/29.jpg)
elsewhere the other places to check out
![Page 30: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/30.jpg)
elsewhere the other places to check out
![Page 31: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/31.jpg)
elsewhere the other places to check out
![Page 32: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/32.jpg)
strategy strategy is the diet.
![Page 33: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/33.jpg)
strategy
homebase - blogs ruleoutposts - twitter, facebook, where else?video trailers?extended content, giveawaysunique experiences - capture themfish where the fish areput everything on paperlistening is the new marketing
![Page 34: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/34.jpg)
actions what should we do next?
![Page 35: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/35.jpg)
listening set up a listening station
![Page 36: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/36.jpg)
outposts set up presence on several sites
![Page 37: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/37.jpg)
imagine you’re in the information exchange business
![Page 38: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/38.jpg)
community activate the people who are passionate
![Page 39: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/39.jpg)
costs $$$$$ Really Expensive $$$$$
![Page 40: Social Media for Publishers](https://reader035.vdocument.in/reader035/viewer/2022081602/54b509cd4a79595f788b4586/html5/thumbnails/40.jpg)
questions?this is where I can be
really helpful.