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Social Media A new way to communicate with residents Reba Campbell Deputy Executive Director Municipal Association of SC

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Page 1: Social Media for SC Local Governments

Social MediaA new way to communicate

with residents

Reba CampbellDeputy Executive Director

Municipal Association of SC

Page 2: Social Media for SC Local Governments

1 – Decide why you want to launch a Twitter or Facebook account

2 - Identify who you can reach with these tools

3 – Choose someone to manage the site and its message

4 – Start small and figure out what works

Page 3: Social Media for SC Local Governments

5 – Pay attention to what your residents are posting to better understand how the city can meet their needs

6 – Calculate the risks of having negative comments posted by the public

7 – Be transparent in your postings and avoid having a staff person ghost-tweeting for an elected official

Page 4: Social Media for SC Local Governments

8 – Post time-sensitive community announcements like traffic tie-ups, disaster notifications, or parks and rec schedule updates.

9 – Post links to good news stories or re-Tweet good things people are saying – use www.budurl.com or www.tinyurl.com

10 – Use a casual tone and short words

http://www.tinyurl.com/
Page 5: Social Media for SC Local Governments
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Page 16: Social Media for SC Local Governments

www.facebook.com

www.twitter.com


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