social media for schools
DESCRIPTION
A complete guide to social media for schools. Facebook, Twitter, LinkedIn, YoutubeTRANSCRIPT
Trafalgar School at DowntonSocial Media for Schools Training
Who Am I?
Amanda Kennedywww.twitter.com/Kennedy_PRwww.facebook.com/KPRMarketingwww.linkedin.com/in/amandakennedyprwww.youtube.com/user/amandakennedy1000www.pinterest.com/amandakennedyukwww.slideshare.net/Kennedy_PR
What’s the plan today?
What is Social Media?Facebook and TwitterWhat is a blogLinkedInDo’s and Don'ts for successYouTube and IdeasSocial Media for Schools PRCode of ConductQuestions
Social Media is all over the news it must be important….
Why is it important for your school?
At its most basic• Communicate with the student body• Encourage conversations• Translate the experience of students• Be aware of what interests Salisbury
Community and the surrounding areas• Create a better school experience• Speak to parents and children outside of
school• Send info out, as you do with texting and
emails• Create a school community• Show off your school• Show off your students and their
achievements!
Which leads to:
O Attracting a high caliber of teachers
O Attracting more parents and
students
O Streamlining communication
channels
What is Social Media?
Social media refers to the means of
interactions among people in which
they create, share, and exchange
information and ideas online.
This is what your students are using day in day out…
What do you need to think about first?
If you fail to plan, you plan to fail
Twitter is an online social networking service and micro blogging service that enables its users to send and
receive text based messages of 140 characters
A social networking site, that allows you to like, share, comment and
network with others online.
How to achieve success
Complete Your Profile/Bio
O What picture/logo are you going to use
O Tell followers/likers what you doO Use your voice, are you
friendly/informativeO Beware of Political Views and
Religious ViewsO Have fun with it
Twitter IdeasO Post supplimentary materials, links
to articles and videos so students can learn outside of class
O Follow other educators tweets to keep up to date, and get inspiration
O Connect with other classrooms, parents and teachers to increase communication and build community.
About:O AwardsO AchievementsO What your school/department does
What should my Facebook page look like?
Recommendations:① Start Small② Keep number of people to a minimum in
the beginning③ Commit to stay active, do not let
content get out of date④ Use photos and visuals⑤ Connect with others to build your
audience⑥ Celebrate the little things⑦ Develop your school/department voice
Facebook ideasO Improve communication by allowing
students to easily message students and teachers with questions.
O Make a Facebook page for your class, keep students updated.
O Intertwine projects with Facebook, post book reviews etc...
O Follow relevant media leaders and display on your Facebook
First Impressions Count
Be Positive and Happy
Do it well, or don’t do it all
Blogging for your school
O School/department credibilityO Instant feedback O Control the message of your schoolO Come up in Google, great for school
visibilityO Solve problems, be the solutionO Praise studentsO Provide opportunity to students to
blog
First blogging steps…O Think about the theme for your blogO Choose a blogging tool – (Wordpress)O Decide on a name for your blogO Write a short bioO Write your first postO Publicise your blog (Social media)
But what do you write?
Insight BloggingO Share insightsO Original IdeasO Trends
Piggy Back BloggingO Trending TopicsO News or media itemsO Great for social sharing
Announcement Blogging
Photo BloggingO Use photos or pictures to tell a story
Review BloggingO Books, services, products
Blogging IdeasO Create a class blog so students can
stay up-to-date on upcoming projects, due dates, events etc
O Post daily or weekly homework assignments so absent students can know what they missed.
O Post discussion topics on the blog; give your students a few days to reflect.
Student BloggingO Brilliant for their credibility and self
belief
Video Blogging
What can you use YouTube for?
School videos
Shorter (30 secs to 3 mins)
Unpolished
Student Centered
YouTube IdeasO Curate organised playlist for each
department and watch approved videos on a topic
O Teach students how to produce and edit video and upload to YouTube
O Search for on-topic videos to use for classroom lessons
O Record your lessons and post to YouTube
Public Relations
OMonitor what is being said
OCreate your school brand
OHave your say on opinions
OCreate a tribe to do your PR for
you
O Your On-Line CV
O Credibility
O Show off Your Achievements
O Become More Employable
O Communicate with other teachers
O Join Forums
O Research
Speak Human
Imagine You are In a Playground
Ideas for Using LinkedIn
O Update your status from within LinkedIn
O Comment on a group discussion or start a group discussion
O Accept invitationsO Aim for connections every weekO Write a recommendationO Request a recommendation
Questions?