social media for scientists - university of melbourne guest lecture may 2014

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SOCIAL MEDIA FOR SCIENTISTS A lecture for @scidocmartin By Joyce Seitzinger University of Melbourne 15 May 204 Flickr cc license Funksoup http://www.flickr.com/photos/funksoup/403990660/

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Guest lecture for Dr Jenny Martin at University of Melbourne. 15 May 2014.

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Page 1: Social Media for Scientists - University of Melbourne guest lecture May 2014

SOCIAL MEDIA FOR SCIENTISTS

A lecture for

@scidocmartin

By Joyce Seitzinger

University of Melbourne

15 May 204

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Page 2: Social Media for Scientists - University of Melbourne guest lecture May 2014

Kia Ora! Goedemorgen! Gidday!

Page 3: Social Media for Scientists - University of Melbourne guest lecture May 2014

Joyce Seitzinger @catspyjamasnz

Page 4: Social Media for Scientists - University of Melbourne guest lecture May 2014

2 PARTS

•  Mapping your use of social media

•  What is happening with science and social media?

Page 5: Social Media for Scientists - University of Melbourne guest lecture May 2014

LINK TO DIGITAL HANDOUT

http://tiny.cc/scidocmartin

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Page 7: Social Media for Scientists - University of Melbourne guest lecture May 2014

MY E-LEARNING ROLE

Moodle Admin

Course Builder

Learning Designer Teacher

eLearning policy & strategy

Trainer

Moodle Helpdesk

Graphic Designer

Page 8: Social Media for Scientists - University of Melbourne guest lecture May 2014

SOCIAL MEDIA SAVED MY LIFE…

Page 9: Social Media for Scientists - University of Melbourne guest lecture May 2014

MY STATS

•  On Twitter since Nov 2007 •  Followers - 7400 •  Tweets - 34557 •  Organiser PLE Conference 2012 •  Blogger – 16K downloads •  Instagram – 1043 pics •  Linkedin – 500+ connections •  Slideshare most viewed: 26555

views •  Most shared open educational

resource: Moodle Tool Guide •  Flickr – 5989 photos •  Klout – 70 •  Scoopit – 5 boards •  Dropbox & Google Drive/Docs •  And counting….

Page 10: Social Media for Scientists - University of Melbourne guest lecture May 2014

NETPRAX Deakin University, Faculty of Health March 2013 - Jun 2014 100 participants Embedding networked practice for personal learning, teaching practice and research practice iPad based Mozilla Open Badges Yammer/Facebook/Blog Twitter.com/netprax

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Page 14: Social Media for Scientists - University of Melbourne guest lecture May 2014

People live their lives and learn across multiple settings, and this holds true not only across the span of our lives but also across and within the institutions and communities they inhabit – even classrooms, for example. I take an approach that urges me to consider the significant overlap across these boundaries as people, tools, and practices travel through different and even contradictory contexts and activities.

KRIS GUTIERREZ

Page 15: Social Media for Scientists - University of Melbourne guest lecture May 2014

JOI ITO

“I don’t think education is about centralized instruction anymore; rather, it is the process [of] establishing oneself as a node in a broad network of distributed creativity.”

@joi

Page 16: Social Media for Scientists - University of Melbourne guest lecture May 2014

16 CRICOS  Provider  Code:  00113B  

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17 CRICOS  Provider  Code:  00113B  

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cc license http://www.flickr.com/photos/shareski/2655113202/

Page 19: Social Media for Scientists - University of Melbourne guest lecture May 2014

DIGITAL VISITOR / DIGITAL RESIDENT MAPPING Personal

Institutional

Resident Visitor

Page 20: Social Media for Scientists - University of Melbourne guest lecture May 2014
Page 21: Social Media for Scientists - University of Melbourne guest lecture May 2014

QUICK EXERCISE Personal

Institutional

Resident Visitor

Page 22: Social Media for Scientists - University of Melbourne guest lecture May 2014

DIGITAL RESIDENCY MAPPING

http://tallblog.conted.ox.ac.uk/index.php/2012/11/19/vr-mapping-at-educause/

Page 23: Social Media for Scientists - University of Melbourne guest lecture May 2014

cc licensed flickr photo by courosa: http://flickr.com/photos/courosa/344832659/

Page 24: Social Media for Scientists - University of Melbourne guest lecture May 2014

cc licensed flickr photo by courosa: http://flickr.com/photos/courosa/2922421696/

INSERT ANY PROFESSIONAL

Page 25: Social Media for Scientists - University of Melbourne guest lecture May 2014

ABOUT THE TOOLS

Page 26: Social Media for Scientists - University of Melbourne guest lecture May 2014

ABOUT THE PEOPLE

cc licensed flickr photo by shareski: http://flickr.com/photos/shareski/465487261/

Page 27: Social Media for Scientists - University of Melbourne guest lecture May 2014

Everyone has the same building blocks… …but how do you put them together?

Flickr cc license by fragmented http://www.flickr.com/photos/fragmented/2645000094/

Page 28: Social Media for Scientists - University of Melbourne guest lecture May 2014

•  Which platform do you use for your information streams?

•  What are advantages/ disadvantages?

•  Where do you keep your work?

•  Is it digital or analog?

•  Private or public?

• Where do you keep track of your digital files and resources?

• What are restrictions/benefits?

• How safe are your collections?

• Do you share collections with others? Why or why not?

• Who are you connected to?

• Which tools do you use to communicate with other students?

• Are the tools public or private?

• What are advantages or not?

• How much do you share about you?

Conversation/ Hub

Curation

Information Streams Portfolio

You

Exercise: Sketch your diagram and tools as we go through the PLN model

Page 29: Social Media for Scientists - University of Melbourne guest lecture May 2014

•  Which platform do you use for your information streams?

•  What are advantages/ disadvantages?

•  Where do you keep your work?

•  Is it digital or analog?

•  Private or public?

• Where do you keep track of your digital files and resources?

• What are restrictions/benefits?

• How safe are your collections?

• Do you share collections with others? Why or why not?

• Who are you connected to?

• Which tools do you use to communicate with other students?

• Are the tools public or private?

• What are advantages or not?

• How much do you share about you?

Conversation/ Hub

Curation

Information Streams Portfolio

You

Page 30: Social Media for Scientists - University of Melbourne guest lecture May 2014

http://www.flickr.com/photos/will-lion/3974469907/

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Page 36: Social Media for Scientists - University of Melbourne guest lecture May 2014

Many students already have confident social identities online, but developing identities as learners, writers, scholars, citizens — these are important tasks as part of higher education. - Catherine Cronin

http://catherinecronin.wordpress.com/2014/02/12/openeducation-and-identities/

ROLE OF INSTITUTION IN DIGITAL IDENTITY

Page 37: Social Media for Scientists - University of Melbourne guest lecture May 2014

If institutions of learning are going to help learners with the real challenges they face… [they] will have to shift their focus from imparting curriculum to supporting the negotiation of productive identities through landscapes of practice.” - Etienne Wenger (Digital Habitats, 2010)

ROLE OF INSTITUTION IN DIGITAL IDENTITY

Page 38: Social Media for Scientists - University of Melbourne guest lecture May 2014

•  Which platform do you use for your information streams?

•  What are advantages/ disadvantages?

•  Where do you keep your work?

•  Is it digital or analog?

•  Private or public?

• Where do you keep track of your digital files and resources?

• What are restrictions/benefits?

• How safe are your collections?

• Do you share collections with others? Why or why not?

• Who are you connected to?

• Which tools do you use to communicate with other students?

• Are the tools public or private?

• What are advantages or not?

• How much do you share about you?

Conversation

/Hub Curation

Information Streams Portfolio

You

Page 39: Social Media for Scientists - University of Melbourne guest lecture May 2014

cc licensed flickr photo by Will Lion: http://flickr.com/photos/will-lion/2595497078/

Page 40: Social Media for Scientists - University of Melbourne guest lecture May 2014

Artefacts Discovery Selection Collection Sharing

The social curation process

Social curation is: “the discovery, selection, collection and sharing of digital artefacts by an individual for a social purpose such as learning, collaboration, identity expression or community participation.” Seitzinger, 2014, Networked Learning Conference Proceedings

Page 41: Social Media for Scientists - University of Melbourne guest lecture May 2014

Artefacts Discovery Selection Collection Sharing

The social curation process

Page 42: Social Media for Scientists - University of Melbourne guest lecture May 2014
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Page 47: Social Media for Scientists - University of Melbourne guest lecture May 2014
Page 48: Social Media for Scientists - University of Melbourne guest lecture May 2014
Page 49: Social Media for Scientists - University of Melbourne guest lecture May 2014
Page 50: Social Media for Scientists - University of Melbourne guest lecture May 2014
Page 51: Social Media for Scientists - University of Melbourne guest lecture May 2014

•  Which platform do you use for your information streams?

•  What are advantages/ disadvantages?

•  Where do you keep your work?

•  Is it digital or analog?

•  Private or public?

• Where do you keep track of your digital files and resources?

• What are restrictions/benefits?

• How safe are your collections?

• Do you share collections with others? Why or why not?

• Who are you connected to?

• Which tools do you use to communicate with other students?

• Are the tools public or private?

• What are advantages or not?

• How much do you share about you?

Conversation Curation

Information Streams Portfolio

You

Page 52: Social Media for Scientists - University of Melbourne guest lecture May 2014

MAKER CULTURE

•  Here Comes Everybody

•  Making is Connecting

Page 53: Social Media for Scientists - University of Melbourne guest lecture May 2014

START EASY - SLIDES

•  www.slideshare.net/timbuckteeth •  www.slideshare.net/gconole •  www.slideshare.net/courosa

Page 54: Social Media for Scientists - University of Melbourne guest lecture May 2014

A NEW FRONTIER FOR UNIVERSITIES & ACADEMICS

Page 55: Social Media for Scientists - University of Melbourne guest lecture May 2014

ACADEMIC BLOGGING

Page 56: Social Media for Scientists - University of Melbourne guest lecture May 2014

ACADEMIC BLOGGING

Using social media has helped give my research a media profile which otherwise would have been impossible, particularly at this stage of my career. It’s made me easy to discover for journalists and it’s helped me forged a rich array of connections with the broader community who have been the subject of my research. I’ve also found that, increasingly, journalists have read my blog posts or listened to my podcasts before they contact me and it hugely aids the subsequent dialogue. Mark Carrigan http://blogs.lse.ac.uk/impactofsocialsciences/2013/02/04/the-value-of-academic-blogging/

Page 57: Social Media for Scientists - University of Melbourne guest lecture May 2014

ACADEMIC TWEETING

Page 58: Social Media for Scientists - University of Melbourne guest lecture May 2014

5 TWITTER & SCIENCE MYTHS

1.  Serious scientists don’t tweet 2.  Twitter takes too much time 3.  You can’t be meaningful in 140 characters 4.  Twitter erases boundaries between students

and faculty 5.  Twitter is only for self-promoters

Sarah Boon, http://www.cdnsciencepub.com/blog/scientists-using-twitter-dispelling-the-myths.aspx

Page 59: Social Media for Scientists - University of Melbourne guest lecture May 2014

IS IT WORTH IT?

Page 60: Social Media for Scientists - University of Melbourne guest lecture May 2014

CROWDFUNDING

Page 61: Social Media for Scientists - University of Melbourne guest lecture May 2014

DISSEMINATION – SHARE EARLY, SHARE OFTEN

Jason Priem http://

www.nature.com/nature/journal/v495/

n7442/full/495437a.html

Page 62: Social Media for Scientists - University of Melbourne guest lecture May 2014

ACTION RESEARCH WITH A COMMUNITY

Page 63: Social Media for Scientists - University of Melbourne guest lecture May 2014

ALTMETRICS

“the new, online tools of scholarship begin to give public substance to the formally ephemeral roots of scholarship: the discussions never transcribed, the annotations never shared, the introductions never acknowledged, the manuscripts saved and reread but never cited. These backstage activities are now increasingly tagged, catalogued, and archived on blogs, Mendeley, Twitter, and elsewhere.”

Jason Priem http://blogs.lse.ac.uk/impactofsocialsciences/2011/11/21/altmetrics-twitter/

Page 64: Social Media for Scientists - University of Melbourne guest lecture May 2014

ALTMETRICS – TRACKING YOUR DATA DOPPELGANGER

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ALTMETRICS - KLOUT

Page 66: Social Media for Scientists - University of Melbourne guest lecture May 2014

TOOLS & PLACES

Page 67: Social Media for Scientists - University of Melbourne guest lecture May 2014

TOOLS & PLACES

•  Buffer •  Pocket •  IFTTT •  Hootsuite •  Tweetbot

•  And a notebook

Page 68: Social Media for Scientists - University of Melbourne guest lecture May 2014

We’ve gone from

Publish or Perish

To

Be Visible or Vanish

Page 69: Social Media for Scientists - University of Melbourne guest lecture May 2014

Joyce Seitzinger @catspyjamasnz [email protected] academictribe.co

Questions?