social media for seo & link building
DESCRIPTION
It all starts with great content, but utilizing social media is great for SEO and link building. Learn more in this presentation.TRANSCRIPT
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Online Marketing SummitPhoenix, AZ | May 20, 2010
Social Media for
SEO & Link BuildingArnie Kuenn
@ArnieK
President
Vertical Measures
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A Few Quick Questions(Know your audience)
• How many of you consider yourself pretty good at Social Media?
• How many of you consider yourself pretty good at SEO?
• How about Link Building?• How many of you are looking for easy
ways to get lots of business from your website?
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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My Background(Know your presenter)
• Internet marketing for 12+ years• Formed Vertical Measures 4 years ago• Primarily an Internet marketing company
but specialize in link building.• We have 80+ clients from all around the
world
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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When someone types a keyword into the search box, there are only two possible outcomes:– They will find you.– They will find your competitor.
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Optimizing for Search is Critical
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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Search Engine Results Page
Indented Listing
Local Listing
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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Why Care About Search?
Source: Did-it, Enquiro, and Eyetools.
- The #1 position will get clicked 43% of the time!
- Natural search results receive many more clicks than paid search
- Your customers are looking for you online (directions, phone #, products, services, etc.)
- eye doctor, massage, plumbing, Sedona hotels, HDMI cable, Alaska fishing…
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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• Organic search traffic can be so valuable, it can sustain an entire business, even locally.
• Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.
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Search Marketing Reality
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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How Does it Work Today?
Bot or Spider
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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Title tag
ContentH1 tag
Bold
What Does It Look For?
Meta DescriptionAward winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization.
URL
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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Search Engine Results
Indented Listing
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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Biggest Factor is Links to You!
The best links:– Are from trusted sites– Determined editorially– Have keywords in their link– Are from many different websites
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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Where Do You Get Links?
• Internal links (from content)• Friends & family• Associations (donations)• Clients & Suppliers • Business Directories• Blogs or Articles• Press Releases• Social Profiles
– Twitter, LinkedIn, Naymz, Google,– 123People, Businessweek, etc.
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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It All Starts with Great Content• Buyers need content that makes them smarter and
more knowledgeable. Businesses that provide that content will win.
• Build content around your keywords• Add real value to the reader
– Unique– Informative– Entertaining
• Who do you link to from the content?– Good neighbors– It’s your reputation– Get links back!
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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You Are Now a Publisher!• Organizations are just now beginning to understand that,
along with the products and services, one of their core products is information.– If you have a website, understand that you are now a publisher.– Provide relevant content that gives solutions to some of the
toughest problems your customers are facing.– Customers start relying on you for your expertise as you become
the trusted solution in your industry.
• Today’s marketing is now about online content & publishing
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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Some Content Ideas1. A Blog
2. White Paper Series
3. eBooks
4. Case Studies
5. Interviews6. Infographics
7. News Releases8. Contests
9. eNewsletters
10. Community Forums11. Podcasts12. Videos 13. Webcasts/Webinars
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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You Must Have a Blog
Company Blogs:
Gives you a vehicle to post new content
Allows for internal linking
Keeps the search engines coming back – have 434% more indexed pages
Have 2X as many backlinks
Your site gets 55% more traffic
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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And What About Social Media?
• Understand who your customer is and where they are online.
• Develop consistent, relevant content in multiple channels.
• Let go of all control. Let your ideas spread.
• People share your ideas, link to your content.
• Content is found through social media and search engines (YouTube, Twitter & Facebook)
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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Staggering Statistics
• Over 175 million users log into Facebook every 24 hours
• There are more than 3.5 billion pieces of content shared each week on Facebook
• Twitter now has more than 75 million user accounts
• 600 tweets are produced every second• Over 60 million people are on LinkedIn
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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How Does Social Influence Links?
• Real-time links (Twitter & Facebook)• Social news links (Digg, Reddit, Delicious)• Can influence the actual rankings for your
website– Provide Backlinks (but short term value)– Mentions & Signals
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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Twitter: @ArnieK @VerticalMeasure #OMSPHX
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Get Started: Figure Out Who Your Audience Is
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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Conclusion
• Create great content for your website visitors and link partners
• Optimize your webpages for Google & Google Places
• Promote your content via Social Media (Twitter, Facebook, YouTube, etc.)
• Go to local events to learn more and network with good people (AZIMA, AMA, SMAZ, SEMPOAZ)
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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Good Resources
• SEO Guide– http://www.searchengineguide.com/stoney-degeyter/s
eo-101-everything-you-need-to-know-abou.php
• SEO Educational Videos:– http://www.verticalmeasures.com/resources/seo-tutori
al-videos/
• Online Marketing & Related Webinars:– http://www.verticalmeasures.com/webinars/
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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Contact Information• 888-476-1881 • Facebook.Com/VerticalMeasures• LinkedIn.Com/In/ArnieKuenn• Join Our LinkedIn Group: Vertical Measures• www.verticalmeasures.com
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Questions?
It’s Link Exchange Time!
Twitter: @ArnieK @VerticalMeasure #OMSPHX
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• Services (accounting, legal, employment)• Ecommerce (selling lots of products)• Agencies (SEO, interactive, PR)• Education (private, public, career)• Financial (mortgage, real estate, banking)• Other industries?
Link Exchange
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Thank YouVisit
www.onlinemarketingsummit.com
for more information
Follow us @OMSummit