social media for small business
DESCRIPTION
Presentation given to the Summerside, PEI, Chamber of Commerce to kick off small business week on October 19th, 2009.TRANSCRIPT
![Page 1: Social Media for Small Business](https://reader035.vdocument.in/reader035/viewer/2022070315/554ec150b4c905064d8b48ce/html5/thumbnails/1.jpg)
Social Media, for StartersSocial Media, for StartersBy: Maureen Kerr of Kerr Consulting
and the BDC
![Page 2: Social Media for Small Business](https://reader035.vdocument.in/reader035/viewer/2022070315/554ec150b4c905064d8b48ce/html5/thumbnails/2.jpg)
Lingo
• Blogs
• Micro-blogging
• Web 2.0
• Transparency• Tags
• RSS
![Page 3: Social Media for Small Business](https://reader035.vdocument.in/reader035/viewer/2022070315/554ec150b4c905064d8b48ce/html5/thumbnails/3.jpg)
How Do I Know?
![Page 4: Social Media for Small Business](https://reader035.vdocument.in/reader035/viewer/2022070315/554ec150b4c905064d8b48ce/html5/thumbnails/4.jpg)
508 Visits...
The power of social media…
Having a prolific blogger “stumble upon” my site.
RESULTS: Huge increase in traffic.
![Page 5: Social Media for Small Business](https://reader035.vdocument.in/reader035/viewer/2022070315/554ec150b4c905064d8b48ce/html5/thumbnails/5.jpg)
No Traditional Media
![Page 6: Social Media for Small Business](https://reader035.vdocument.in/reader035/viewer/2022070315/554ec150b4c905064d8b48ce/html5/thumbnails/6.jpg)
Who Uses Social Media?
![Page 7: Social Media for Small Business](https://reader035.vdocument.in/reader035/viewer/2022070315/554ec150b4c905064d8b48ce/html5/thumbnails/7.jpg)
Jump On!
![Page 8: Social Media for Small Business](https://reader035.vdocument.in/reader035/viewer/2022070315/554ec150b4c905064d8b48ce/html5/thumbnails/8.jpg)
Definition of Social Media
Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.
![Page 9: Social Media for Small Business](https://reader035.vdocument.in/reader035/viewer/2022070315/554ec150b4c905064d8b48ce/html5/thumbnails/9.jpg)
The Social Media Space
![Page 10: Social Media for Small Business](https://reader035.vdocument.in/reader035/viewer/2022070315/554ec150b4c905064d8b48ce/html5/thumbnails/10.jpg)
Nuances of Social Media
![Page 11: Social Media for Small Business](https://reader035.vdocument.in/reader035/viewer/2022070315/554ec150b4c905064d8b48ce/html5/thumbnails/11.jpg)
Interact
Social media users want to interact and are open to Small businesses who have more than just an online presence.
![Page 12: Social Media for Small Business](https://reader035.vdocument.in/reader035/viewer/2022070315/554ec150b4c905064d8b48ce/html5/thumbnails/12.jpg)
Old Marketing Funnel
![Page 13: Social Media for Small Business](https://reader035.vdocument.in/reader035/viewer/2022070315/554ec150b4c905064d8b48ce/html5/thumbnails/13.jpg)
Flipping the Funnel:Seth Godin
Free E-book: Flipping the Funnel Google: Seth Godin
www.Sethgodin.typepad.com WORTH SHARING
![Page 14: Social Media for Small Business](https://reader035.vdocument.in/reader035/viewer/2022070315/554ec150b4c905064d8b48ce/html5/thumbnails/14.jpg)
Why It’s Perfect for Small Business
• It’s FREE
• Reach new audiences
• Provides new ways of reaching existing audiences
• Great way to build relationships
• And bring people down the funnel
• Drive traffic to your website
![Page 15: Social Media for Small Business](https://reader035.vdocument.in/reader035/viewer/2022070315/554ec150b4c905064d8b48ce/html5/thumbnails/15.jpg)
How to Use Social Media for Small Business
• Define your strategy
• Build your brand
• Put profiles on: Facebook, LinkedIn, twitter (but only if you’re going to use them!)
• Start conversations, it’s about dialogue
• Post pictures, videos and podcasts
![Page 16: Social Media for Small Business](https://reader035.vdocument.in/reader035/viewer/2022070315/554ec150b4c905064d8b48ce/html5/thumbnails/16.jpg)
Listen
![Page 17: Social Media for Small Business](https://reader035.vdocument.in/reader035/viewer/2022070315/554ec150b4c905064d8b48ce/html5/thumbnails/17.jpg)
Twitter.Com
![Page 18: Social Media for Small Business](https://reader035.vdocument.in/reader035/viewer/2022070315/554ec150b4c905064d8b48ce/html5/thumbnails/18.jpg)
What Is Your Topic?
![Page 19: Social Media for Small Business](https://reader035.vdocument.in/reader035/viewer/2022070315/554ec150b4c905064d8b48ce/html5/thumbnails/19.jpg)
Build an Online Brand
![Page 20: Social Media for Small Business](https://reader035.vdocument.in/reader035/viewer/2022070315/554ec150b4c905064d8b48ce/html5/thumbnails/20.jpg)
Join a Community… Online
![Page 21: Social Media for Small Business](https://reader035.vdocument.in/reader035/viewer/2022070315/554ec150b4c905064d8b48ce/html5/thumbnails/21.jpg)
Questions?