@ByrdieFranco Latinos in Social Media D/FW Chapter Co-Director LATISM’12 Marketing Outreach Director

OVERVIEW Why I am here today, LATISM What is Social Media & how is it impacting our communication Social Media Landscape & Networks:

Twitter, Facebook, Google+ Social Media & Google How Organizations are using Social Media Your Organization & Social Media Getting Started &Tools you can use

WHY I AM HERE TODAY Each day is an opportunity to be creative, exercise experience and learn something new. I

strive to improve myself, my projects and my relationships along the way.

And one day, I found LATISM.

About LATISM:

A pioneering social media organization, Latinos in Social Media (LATISM) has been hailed as the most influential online movement in the new multicultural Web.

LATISM, the largest organization for Latino and Latina engaged in social media, is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community.

LATISM also serves corporate brands, NGOs and government entities, with a broad range of services including research, event sponsorships, and leadership training. One of the most popular hashtags on Twitter, the #LATISM hashtag captures more than 10 million impressions daily and enjoys the largest Latino network on Facebook.

WHAT IS SOCIAL MEDIA?

“Digital Word of Mouth & Life Online” – Veronica Morales AKA The Social Being

“Social media includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.” - Wikipedia

WHY Social Media for my

business?

It levels the playing field

HOW IS SOCIAL MEDIA AFFECTING US? Social Media isn’t a fad, it’s a fundamental shift in the way we

communicate We no longer search for products and services, they find us via

social media Because of the speed in which social media enables

communication, word of mouth now becomes world of mouth Do you like what they are saying about your brand? You better 90% of consumers trust peer recommendations 93% of marketers use social media for business…are you?

SOCIAL MEDIA NETWORKS

Business Page Make sure the all the information is filled out

such as your location, links, hours, photos, etc

Claim your Place Claiming your Place so people can find you & check in

Invite your customers and your employees Invite everyone to like your Page

Promote your page Online: emails, website, & marketing materials

  Create 30 Day Campaign using online editorial calendar

  Schedule 5-20 minutes each day for FB

  Find your Rhythm & Keep it Human 

  Share Tips, News & Exclusive Content

  Share Your Blog Links/Articles written about your Business/Organization

  Post about Employees, Volunteers, Donors

  Reward Your Fans—Influencers and Prospects

  Handling Negative Feedback

  Encourage Visitors to Like Your Page    Partner with Local Organizations    Use Social Plug-ins on Your Website

  Promote with Facebook Ads

  Facebook offers businesses free tools to help you analyze what's happening on with your page. Check them out at:

  https://www.facebook.com/business https://www.facebook.com/business/fmc/guides

  On Twitter, anyone can read, write and share messages of up to 140 Characters

  These messages are called Tweets. They are public and available to anyone. 

  Users can subscribe to your tweets. By following you, they become your

followers

  Your followers receive every one of your tweets in their timeline, which is a feed of all the accounts they have subscribed to

  To quickly share information

  To build relationships with customers and partners who are interested in your company/organization

  Often, conversations are already taking place about your business on Twitter

To search for these conversations use your @ handle (@ByrdieFranco, @LATISM) or #hashtag (#LATISM)

  Industry news, research, networking

  Create your profile   Create a page

  Grow your circles

  Create Hangouts

  Share using your circles

  Google Plus goal is to help you communicate in more intimate ways with different groups of people

  IT’S GOOGLE…85%

SOCIAL MEDIA & GOOGLE

 Higher rankings on Google Searches

  Your keywords & descriptions

 Complete your entire profile on social media networks`

 Create fresh and unique content

 No Spamming or intentionally confusing people (“Black Hat vs White Hat”)

  http://youtu.be/GrfXtAHYoVA = Localization

HOW ORGANIZATIONS ARE USING SOCIAL MEDIA

 Drive Traffic to Websites/Blogs (SEO tip/update often)

 Product Updates & Reviews, Business Reviews

 News Updates

 Coupons, Offers, Daily Deals, Discounts

 Event Announcements/Registrations

 Highlighting Products/Services/Programs

 Build stronger relationships with Customers

VIDEO

  Great option for content   Create your YouTube account   Your phone camera is all you need   http://bit.ly/OUChxt

SOCIAL MEDIA & YOUR ORGANIZATION

 Know Your Organization

 Know Your Customers

 Know Your Goals

GETTING STARTED   Create a General Email for everyone to access   Create Excel Sheet with passwords

  Create Online Editorial Calendar

  Create your Social Media Accounts/Personal Profiles

  Give your company image a descriptive label, such as YourOrganizationName.jpg. It helps with SEO

  Profile image, use the same one on all social media platforms to promote consistency

  Customize your backgrounds, avatars, and profile images so that they reflect your brand

SOCIAL MEDIA TOOLS Google

  Google.com/analtyics   Google.com/adwords OTHER TOOLS   TweetReach   Klout

TOOLS

Website/Blogs   wordpress.com   wordpress.org   Blogger.com

Social Media Dashboards   Hootsuite.com   Tweetdeck.com   Seesmic.com

TOOLS Event/Email Marketing

  Facebook Events   Constantcontact.com   Eventbrite.com   Plancast.com

Surveys   Surveymonkey.com

TOOLS Cloud/Storage Sites

  Google Drive   Dropbox.com

Images   www.sxc.hu   www.imageoptimizer.net

URL Shortner   Bitly.com

QR Code   qrcode.kaywa.com

TAKE THIS WITH YOU…

Bottom line on social media: You ARE what you publish. (And what others publish about you.)” – David Meerman Scott

“The secret power of SM is not in the search rankings or new channel messaging but the ability to build cross cultural relationships.” – Toby Bloomberg

“Core strategy = Go where the conversations are. We’ve had ups and downs in our social media efforts and will continue to do so.” – Lionel Menchaca

@ByrdieFranco 214-597-0339 byrdie@latism.org

Special Thanks: You! TAMACC LATISM TheSocialBeing

THANK YOU!

Join the movement #LATISM’12 Conference in HOUSTON 10/26-10/28