social media for small enterprises
DESCRIPTION
This presentation was designed as a webinar for Washington Access Fund, delivered November 15, 2010. For more presentations and information, visit http://amysampleward.orgTRANSCRIPT
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http://amysampleward.org Amy Sample Ward http://netsquared.org
Social Media Basics:Getting Your Enterprise Connected
Amy Sample WardNovember 15, 2010
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Welcome
I’m Amy: a blogger, trainer, and facilitator focused on supporting organizations and local communities to use social media in strengthening networks and making lasting change. I’m also the Community Development Manager, CDI at TechSoup Global.
http://amysampleward.org | @amyrsward | [email protected]
Transparency: I work for TechSoup Global but present from a tool agnostic position. Likewise, I invite everyone on this call to join me in recognizing that all organizations and individuals face a different set of needs around capacity, funding, accessibility and community that impact tool choices.
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Agenda
• Definitions• The Basics• Best Practices• Opportunities• Questions • Discussion
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Definitions: Community
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Definitions: Social Media
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Definitions: Enterprise
http://amysampleward.org Amy Sample Ward http://netsquared.org
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The Basics
• Listening• Joining• Creating
Questions to consider:What am I already doing, and how do I build on
that strategically?Where is my hub & what’s my goal?
http://amysampleward.org Amy Sample Ward http://netsquared.org
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The Basics
http://amysampleward.org Amy Sample Ward http://netsquared.org
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The Basics: Listening
• RSS• Alerts• Search
Questions to consider:Who’s already talking about my work or the
issues that matter to me?Where are people talking that I don’t know?
http://amysampleward.org Amy Sample Ward http://netsquared.org
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The Basics: Listening & RSS
http://amysampleward.org Amy Sample Ward http://netsquared.org
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The Basics: Listening & RSS
http://amysampleward.org Amy Sample Ward http://netsquared.org
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The Basics: Listening & Alerts
http://amysampleward.org Amy Sample Ward http://netsquared.org
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The Basics: Listening & Search
http://amysampleward.org Amy Sample Ward http://netsquared.org
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The Basics: Listening Dashboard
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The Basics: Listening Dashboard
http://amysampleward.org Amy Sample Ward http://netsquared.org
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The Basics: Joining
• Comments• Signposting• Participating
Questions to consider:What do I think, what have I experienced, what
do I know?Where else am I engaged?
http://amysampleward.org Amy Sample Ward http://netsquared.org
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The Basics: Joining with Comments
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The Basics: Joining with Comments
http://amysampleward.org Amy Sample Ward http://netsquared.org
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The Basics: Joining with Signposts
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The Basics: Joining Events
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The Basics: Creating
• Content• Conversations• Connections
Questions to consider:What do I have to contribute, how can I add
value to what is already there?Who, where, what can I help today?
http://amysampleward.org Amy Sample Ward http://netsquared.org
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The Basics: Creating Content
http://amysampleward.org Amy Sample Ward http://netsquared.org
• Blogs• Photos• Videos• eBooks
Step 1: create and share
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The Basics: Creating Conversations
http://amysampleward.org Amy Sample Ward http://netsquared.org
• Twitter• Comments• Media responses• Events
Step 1: create and shareStep 2: comment and exchange
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The Basics: Creating Connections
http://amysampleward.org Amy Sample Ward http://netsquared.org
• Introductions• Link love• Creative Commons• Featured/Guest content
Step 1: create and shareStep 2: comment and exchangeStep 3: connect those across the network
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Best Practice
• Goals – sweet spot• Connect – offline• Strategy – sustained engagement
Questions to consider:How can social media spread my work?Which tools are already integrated in the
community?
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Best Practice: Goals
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Best Practice: Connect
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Best Practice: Strategy
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Opportunities
http://amysampleward.org Amy Sample Ward http://netsquared.org
• Products• Services• Consultants
Questions to consider:What are the networks or platforms that provide
connection to my community and work?Which platforms allow me to cover the network?
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Opportunities: Products
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Opportunities: Products
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Opportunities: Products
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Opportunities: Services
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Opportunities: Services
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Opportunities: Services
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Opportunities: Consultants
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Opportunities: Consultants
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Opportunities: Consultants
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Questions & Discussion
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Photo Credits
• Slide 3: http://www.flickr.com/photos/comedynose/4230176889/ • Slide 4: http://flickr.com/photos/efleming/237379252/• Slide 5: http://www.flickr.com/photos/ivanwalsh/3677282034/• Slide 6: http://www.flickr.com/photos/mwichary/2356663850/• Slide 8: http://www.flickr.com/photos/opensourceway/4371000464/• Slide 39: http://www.flickr.com/photos/-bast-/349497988/
http://amysampleward.org Amy Sample Ward http://netsquared.org
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Thanks!
I look forward to continuing the conversation with all of you:
http://amysampleward.orghttp://netsquared.orghttp://techsoupglobal.org
@amyrsward@netsquared
http://amysampleward.org Amy Sample Ward http://netsquared.org