How to use Social Media effectively in Sport and Business

Ian Wakefield Chartered Marketer and Fellow of CIMSPA

Conference sponsors & supporters

TWITTER: @SMARTWayForward Use the Hashtag: #SMARTConference

The Digital Media revolution

Video removed due to MB see http://www.youtube.com/watch?v=ChQLtOreMH4&feature=youtu.be

Overview of the Presentation

OverviewWebsitesTwitterFacebookYouTube/VineFlickr/InstagramLinkedIn

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Key statistics from the Video

Per Second:• 143,000 Tweets• 4.5 million Likes on Facebook• 60,000 Google searches• 1.5 hrs of YouTube video uploaded• 463 pictures posted every second on Instagram

Why use Social Media?“We are now in an age where information finds

us! Not the other way around!”

How do we compare?

V

Two University Hockey Clubs

How do we compare?UoN Indiana State

No of Students 35,000 (UK) 12,000

No of clicks to Sports Clubs 3 1

Twitter Followers (Club) 118 3404

Twitter Followers (Uni) 19546 7140

Facebook Likes (Club) 89 8112

Facebook Likes (Uni) 27849 13987

YouTube Channel Views (Club) No 55,000

YouTube Channel Views (Uni) 1.3 million 114,000

Club Website No Yes

Your Website - OptionsThe Pitchero Option 1

For:• Free• Low Maintenance• Will Host Shop (Revenue Generating)• Some Leagues use it too• Already hosts 10,000 websites• Includes Social Networking add-ons• Data Base Management • Analytics Options (£)• Has an AppAgainst:• Doesn’t look great• 3rd Party adverts on your site• Service impersonal• Can only use if pitch based Sport• Response time slow• Not optimised for mobiles

Your Website - OptionsThe ClubBuzz Option 2For:

• Cost from £75 to £199 per annum• Personalised Domain• Includes Database for Members• Can include member billing/payment• Looks reasonably good• Can be used by any club• No 3rd Party Ads• Locally Based• Team selection ToolsAgainst:• Not currently optimised for mobiles• Limited Functionality• No online Shop option• No Twitter feed or Facebook Piles

Your Website - OptionsThe Dedicated Website Developer Option 3

For:• It Can look Great• You have more control• You get a personalised service• It makes you stand out• Generally better support• Generally much more flexible • Better Analytics and SEO optionsAgainst:• It costs £250 - £750 plus• Annual Hosting Fee• More labour intensive

Key features of your website Easy to find (Consistent with SoMe) Easy to Navigate Looks Inspiring Encourages Interaction Easy to Contact Recognisable Branding Up to date Analytics Google Alerts

Encourage Shares and Likes

Key features of your website

Show people how useful and informative it would be to follow you on Twitter

Make it easy for people to engage with you on all Social Media Platforms

Branding - Colour Match

PowerPoint's Newsletters Social Media Platforms Emails Graphs Surveys

Colorcombos.com (Hex Codes)http://www.colorcombos.com/index.html

Easycalculation.com (RGB Codes)http://easycalculation.com/color-coder.php

Google Analytics

Understand your website Who is visiting? For how long? How do they find you? Search terms/words Desktop/Laptop/Mobile Who refers for you What are the trends? Google Ads

Google Analytics - Referrals

Understand your websiteSocial Media TopPartnersGoogle

TwitterBranding your page Go to settings & design Background Colour Branding Header (Settings Profile) Icon (Logo) Description Twitter ID Spam Messages Analytics via Sprout Social

Twitter Brand your page Tweet regularly Use Tweriod Schedule with Hootsuite Use Twilerts Interact with Tweeps Follow the right Tweeps Be Gracious Be interesting, Pictures, Vids Use Hashtags #FF Make the effort to use UN MT – Modified Tweet

Remember starting a tweet with @ means only people following you and the @ will see it!

Facebook Page or Group? Use branding Change Cover often Annotate Cover Multiple Admin Encourage Shares Post links to website Be interesting

Always Fish where your Fish are!

Facebook• Photo’s• Use the Albums• Upload Video’s• Beware Copyright issues• Tag People

Facebook

Create in PPT save as JPEG Post Engaging Content Colour Match Tag People Weekly match fixtures Share with Friends Time your posts Competitions for Shares

Facebook insights

Understand the performance of your pageLearn which content resonates with your audience Optimise your posts

Learn when people read your posts and schedule accordingly

YouTube

Use branding Film your events Film your training Create a channel Create Playlists Set links to other SoMe Best video as a Trailer

YouTube

Metatags• Titles are important• Content tags too• YouTube Keywords tool

Thumbnails•Accurate•Great ones help•Website overlays

Before optimisationAfter optimisation

Annotate video’s• Links to other videos• Subscribe to channel• Overlay website www.

What is Vine?Vine is a mobile service that lets you create and share short looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. Posts can also be shared to Twitter or Facebook.

Public Visible to all Vine users Shareable to Twitter and Facebook Eligible for public feeds Any Vine user can comment Anyone can follow you. Can be revined

Private Visible only to your followers Share a post to Twitter or Facebook,

or embed it, the post's URL will be revealed. (and seen by anyone with it)

Not eligible for public feeds Only your followers can comment Users must request to follow you Cannot be revined.

Flickr Buy a Digital Camera Photo’s of:

Coaches Training Venues Competitions Social events

Tag your photo’s Be aware of

Safeguarding Use on Website Use on Social Media

FAQS

What is Instagram?Instagram is a fun and quirky way to share your life with friends through a series of pictures.

Available free through Apple and Google Play

• You can get an API and display on your website• You can share on Twitter/Facebook or Flickr• You can be Public or Private (similar to Vine)• There are plans to develop the app for Blackberry, Windows Phone 7/8 & iPad

Build and engage with your professional network

Create an individual Profile – keep it up to date and engage with others Join professional interest groups – engage in discussion Create a Company page – get listed in service provider directory (paid ads an option) Create a Group for your interest Advertise Jobs and Events (paid for service) 277% more effective at bringing in leads than Facebook and Twitter DON’T spam people Link your personal profile to your emails/business cards/website/social media

Thank you for listening Any questions?

Conference sponsors & supporters

TWITTER: @SMARTWayForward Use the Hashtag: #SMARTConference