Mark Ellerby

@CloudberryOrgUK & @SE_Mentor

Martin Hogg

@MartinHogg

#FindItInBrum

Social Media for Success

What's All The Fuss About?

65% of UK spend over

one day a month online

That's on the increase

because of these...

Take A

Look

Around

55-60% of

Twitter,

LinkedIn &

Pintrest users

are aged 26-

44

55% of users of

Twitter are female &

70% of Google+

100m users are male

150m users

on LinkedIn

Around a

billion

users of

Facebook

10 Practical Social Media Tips

Find the right social media for

your company or organisation

How social media can increase

your presence on & offline

3 tips to avoid getting into trouble

Opportunities Bring

People

Together

Increase

Visibility

Target Segments

of Customers

Access key

Opinion

Makers

Research

Bring Life To Your

Website

Be Found

Time

Build it into

your work,

employees

or

outsource

3 Risks and Pitfalls to Avoid

Boundaries

Policy &

guidelines

on use

(personal &

work time)

Ownership

Policy on

account

ownership &

Intellectual

Property

10 Practical

Social Media Tips

1. Name & Keywords

2. Choosing the Right Social Media For You

3. Trust

4. Authenticity

5. Humour

6. Provide Value

7. Online/Offline Fusion

8. Curiosity

9. Trends Local, Mobile and Video

10. Measuring Your Efforts

Mark Ellerby

@CloudberryOrgUK & @SE_Mentor

Martin Hogg

@MartinHogg

#FindItInBrum

Social Media for Success