social media for the harried travel professional
DESCRIPTION
Presentation given by Wendy Forbes at the 2012 Tourism Association of New Mexico Governor's Conference on Tourism in Taos, NM May 14-16, 2012TRANSCRIPT
IN SEARCH OF HAPPY TRAVELERS
social media for harried travel professionals
Tuesday, May 15, 12
ARE YOU EVERYWHERE?SHOULD YOU BE?
WWW.SOCMEDSEAN.COM
Tuesday, May 15, 12
SOCIAL MEDIA BY THE NUMBERS : FACEBOOK
850,000,000 USERS
50% LOG IN DAILY
ACCOUNTS FOR 6.38% OF REFERRAL TRAFFIC
www.infographiclabs.com
Tuesday, May 15, 12
SOCIAL MEDIA BY THE NUMBERS : TWITTER
465,000,000 ACCOUNTS
5% OF USERS ACCOUNT FOR 75% OF THE TWEETS
MAKES UP .82% OF REFERRAL TRAFFIC
www.infographiclabs.com
Tuesday, May 15, 12
SOCIAL MEDIA BY THE NUMBERS: PINTEREST
2,200,000 DAILY USERS
ACCOUNTS FOR 1.05% OF REFERRAL TRAFFIC
WOMEN MADE UP 90% OF USERS IN MARCH 2012
www.tamba.co.uk/
Tuesday, May 15, 12
SOCIAL MEDIA BY THE NUMBERS: GOOGLE+
MORE THAN 90 MILLION ACCOUNTS
60% OF USERS LOG ON EVERY DAY
80% ENGAGE WEEKLY
www.chrisbrogan.com
Tuesday, May 15, 12
SOCIAL MEDIA BY THE NUMBERS: YOUTUBE
2 BILLION VIEWS PER DAY
75% OF TRAFFIC IS FROM OUTSIDE U.S.
ACCOUNTS FOR 10% OF ALL INTERNET TRAFFIC
www.speakymagazine.com
Tuesday, May 15, 12
SOCIAL MEDIA TOURISM TRENDS
Today, 4 out of 5 internet users are on some social network
70% of consumers trust online reviews vs 14% who trust advertisements
Facebook has the most influence over 25-34 year olds’ vacation plans
Tuesday, May 15, 12
SOCIAL MEDIA TOURISM TRENDS
Twitter users are the most influential online consumers because they are also blogging, writing product reviews, uploading photos, posting videos and sharing deals at a far higher rate than average web users. ( i.e. 72% blog vs 14% of all consumers / 61% write at least one product review per month vs 20% of all consumers)
Tuesday, May 15, 12
MOBILE TOURISM TRENDS
3 in 4 active travelers use a mobile device to search while on vacation
Google projects that 8% of all travel will be booked via mobile in 2012
Google projects mobile internet usage will overtake desktop internet by 2014
Tuesday, May 15, 12
“ACTIVATE YOUR FANS, DON’T JUST COLLECT THEM
LIKE BASEBALL CARDS.” -JAY BAER, CONVINCE & CONVERT
Tuesday, May 15, 12
FACEBOOKEVERYTHING IS SHAREABLE AND EVERYONE (ALMOST) IS
SHARING
Tuesday, May 15, 12
UTILIZE THE NEW TIMELINECOVER PHOTO / CUSTOM APP ICONS
Tuesday, May 15, 12
TELL YOUR STORYUTILIZE MILESTONES
Tuesday, May 15, 12
TWITTERCONSISTENCY IS KEY
Tuesday, May 15, 12
SEARCH FOR MENTIONS
RETWEET THE GOOD ONES
SAY THANK YOU
FOLLOW THE PERSON WHO SENT THE TWEET
Tuesday, May 15, 12
GOOGLE+AT THE VERY LEAST, SET UP YOUR PROFILE
Tuesday, May 15, 12
UPDATE WEEKLYSHARE YOUR BEST NEWS
INCORPORATE SEARCH TERMS
Tuesday, May 15, 12
YOUTUBEGOOGLE OWNS YOUTUBE - ONE MORE PLACE FOR SEO
Tuesday, May 15, 12
SHARE OTHER USERS’ VIDEOSMAKE PLAYLISTS / SHARE RELATED CHANNELS/ADD YOUR
OTHER SOCIAL MEDIA ACCOUNTS
Tuesday, May 15, 12
PINTERESTIF YOU’RE LOOKING FOR WOMEN, PINTEREST IS THE PLACE
TO BE RIGHT NOW
Tuesday, May 15, 12
WORK ON SATURDAYS
SATURDAY MORNING IS BIGGEST TIME ON PINTEREST
MORE TIME SPENT
MORE PINNING
www.memegenerator.net
Tuesday, May 15, 12
STAND ON SHOULDERS OF GIANTSNEW MEXICO TOURISM DEPARTMENT BOARDS
Tuesday, May 15, 12
TOOLS YOU CAN USE: HOOTSUITE
SCHEDULING
MULTIPLE ACCOUNTS
MULTIPLE USERS
MAILCHIMP INTEGRATION
ANALYTICS
www.hootsuite.comTuesday, May 15, 12
TOOLS YOU CAN USE: NORTH SOCIAL
CUSTOMIZE YOUR FACEBOOK PAGE
SEND EMAILS TO FANS WHO SIGN UP
REQUIRES MONTHLY SUBSCRIPTION
www.northsocial.comTuesday, May 15, 12
TOOLS YOU CAN USE: WILDFIRE
PAY AS YOU GO SWEEPSTAKES AND CONTESTS
RUN ON MORE SOCIAL ACCOUNTS THAN JUST FACEBOOK
www.wildfireapp.com
Tuesday, May 15, 12
TOOLS YOU CAN USE: TWEEPI
FLUSH UNFOLLOWERS
RECIPROCATE
CLEANUP INACTIVES
FOLLOW NEW
www.tweepi.comTuesday, May 15, 12
TOOLS YOU CAN USE: TWITTERCOUNTER
STATS AT A GLANCE
SHOWS PROGRESS OVER TIME
PREDICTS GROWTH
COMPARE WITH YOUR COMPETITION
www.twittercounter.comTuesday, May 15, 12
TOOLS YOU CAN USE: PINERLY
IN BETA RIGHT NOW
CREATE PINTEREST CAMPAIGN + MEAURE IT
SCHEDULING PINS COMING SOON
www.pinerly.com
Tuesday, May 15, 12
TOOLS YOU CAN USE: RESOURCES
Mashable www.mashable.com
Mediabistro (AllTwitter & AllFacebook) www.mediabistro.com
Wendy92 curates a topic on Tourism & Social Media on Scoop.it www.scoop.it/t/tourism-social-media
Tuesday, May 15, 12
WHEN IN DOUBT...SEND IN THE SOCIAL MEDIA EXPERT
Tuesday, May 15, 12
QUESTIONS?
Tuesday, May 15, 12
