social media forum 2013 darwin analytics
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Presentation of Darwin Analytics - Anthony Bosschem during the Social Media Forum. #DigimediaTRANSCRIPT
Darwin AnalyticsEmpowering marketers.
The daily messfor marketers.
“I’m very impressed to see how far Darwin has come in making data more accessible for businesses.”
— Bryan Eisenberg, keynote speaker, best seller, analyst.
Darwin AnalyticsActionable insights thathelp you reach your goals.
are going up!Your conversions
1
1Darwin
• Work faster & happierSpend up to 10x less time in marketing dashboards
• Perform betterLet every marketer perform like an A-player
• Score internallyStrenghten the position of marketing within your organization
BENEFITS & CUSTOMERS
Five insights hiddenin your marketing data.
Tweet 1
OMG check out this amazing lolcat!
55 retweets
WHICH TWEET WINS?
Tweet 2
Learn how Darwin helps all marketers perform like A-players
7 retweets
Tweet 1
OMG check out this amazing lolcat!
55 retweets2 new followers
WHICH TWEET WINS?
Tweet 2
Learn how Darwin helps all marketers perform like A-players
7 retweets35 new followers
Facebook post 1
Fill out our contact form to try out the fresh new Darwin release <link>
1 comment:OMG you spammers! Facebook is about engagement and love!
WHICH FACEBOOK POST WINS?
Facebook post 2
Here is a picture of our CEO losing a game of pool.
42 comments:You are so awesome. Best company ever!Haha your CEO should be my boyfriend.
Facebook post 1
Fill out our contact form to try out the fresh new Darwin release <link>
1 comment:OMG you spammers! Facebook is about engagement and love!
21 conversions
WHICH FACEBOOK POST WINS?
Facebook post 2
Here is a picture of our CEO losing a game of pool.
42 comments:You are so awesome. Best company ever!Haha your CEO should be my boyfriend.
0 conversions
Newsletter 1
Subject: Free everythings for all your friends!
975 forwards
WHICH NEWSLETTER WINS?
Newsletter 2
Subject: Help us build our product.
3 forwards
Newsletter 1
Subject: Free everythings for all your friends!
975 forwards0 new Facebook fans
WHICH NEWSLETTER WINS?
Newsletter 2
Subject: Help us build our product.
3 forwards78 new Facebook fans
Blogpost 1
Subject: Share and win an iPad.
1 gazillion shares
WHICH BLOGPOST WINS?
Blogpost 2
Subject: How Darwin helps you achieve better marketing results.
1 share
Blogpost 1
Subject: Share and win an iPad.
1 gazillion shares4 comments
WHICH BLOGPOST WINS?
Blogpost 2
Subject: How Darwin helps you achieve better marketing results.
1 share25 comments
Website 1
Darwin Analytics data whitepapers
350 monthly pageviews50 monthly fan box likes
WHICH WEBSITE WINS?
Website 2
Funny pictures chosen by Darwin Analytics
350.000 monthly pageviews90.000 monthly fan box likes
Website 1
Darwin Analytics data whitepapers
350 monthly pageviews50 monthly fan box likes75 conversions
WHICH WEBSITE WINS?
Website 2
Funny pictures chosen by Darwin Analytics
350.000 monthly pageviews90.000 monthly fan box likes0 conversions
• One number is always useless. You have to take other numbers into account if you’re looking for real insights.
• Data from other channels are key when analyzing one channel. You can’t possibly understand Facebook performance without looking to the impact on websites, mailings, Twitter, ...
TWO THINGS TO LEARN
YouTube
Social Media
Mediamix
Thank you.
Questions?Anthony BosschemFounding CEO Darwin [email protected]