social media geniuses
TRANSCRIPT
SOCIAL
MED
IA
GENIU
SES
2015
HANY SEW
ILAM
ABDELHAM
ID
LET ME TELL YOU…
Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts
HANY SEW
ILAM
ABD
ELHAM
ID
2015
EBUSINESS
BUSINESS
Business Name Office Décor Sales Copy Marketing Activities Business & Marketing
Plans
Domain Name Web Hosting Web Design Content Copywriting Digital Marketing eBusiness & Digital
Marketing Plans
HANY SEW
ILAM
ABD
ELHAM
ID
E-BUSINESS
2015
BUSINESS IN 2015
Production
Marketing
Sales
SupportBanking
R&D
Administration
Other
Website
HANY SEW
ILAM
ABD
ELHAM
ID
2015
MARKETING
Flyers
Brochures
SEO
Social MediaTelemarketing
Networking
Presentations
Other
Website
HANY SEW
ILAM
ABD
ELHAM
ID
2015
SOCIAL MEDIA IMPORTANCE
What is the response rate of direct marketing (Mail Drops)?
What is the response rate of telemarketing? What is the response rate of newspaper ads? How many people still use the YellowPages? How many people watch TV ads? How many people react to an ad? How many people can you reach using such
channels?
HANY SEW
ILAM
ABD
ELHAM
ID
2015
SOCIAL MEDIA IMPORTANCE
90% of people skip TV ads 14% of people trust ads vs. 78% of people trust recommendations #1 Activity on the Internet is Social Media Social Media gives customers power! Customers have a voice! Adults spend 45+ hours a week on the Internet 93% of B2B buyers use Search Engines as their first step of the
buying process The average Internet user watches 12 hours of video online
HANY SEW
ILAM
ABD
ELHAM
ID
2015
SOCIAL MEDIA IMPORTANCE
YouTube is the 2nd biggest search engine and 4th most visited site on the Internet
88% of Non Profit Executives use Social Media for their organisation
If Facebook was a country it would be the 3rd largest in the world
94% of the world’s population under 40 has joined a Social Media Platform
93% or the world’s population believe that companies MUST have a Social Media presence
Twitter averages 50 Million status updates per day out of which 20% reference a product or service vs. 60 Million on Facebook
HANY SEW
ILAM
ABD
ELHAM
ID
2015
SOCIAL MEDIA IMPORTANCE
68% of Twitter users tweeted about a brand experience. 68% of B2B buyers follow industry topics online, 59%
engage with peers, 57% post questions on Social Media. 80% of Facebook users become fans/followers of a
brand or service. 50% of Facebook users login everyday and spend an
average of 150 minutes online. 350 Million Professionals are on Linkedin. 45% of search results of the top 20 brands link to a user
generated content. 74% of people trust bloggers’ opinion on products and
services.
HANY SEW
ILAM
ABD
ELHAM
ID
2015
WHAT IS SOCIAL MEDIA?
Cup of Coffee vs.. Facebook SMS vs.. Twitter Networking vs.. Linkedin Workshop vs.. YouTube PowerPoint vs.. SlideShare Bookmarking vs.. Social Bookmarking
HANY SEW
ILAM
ABD
ELHAM
ID
2015
HANY SEW
ILAM
ABD
ELHAM
ID
2015
LINKEDIN Find Employees
Find Customers
Find Jobs
Find Business Ventures
Get in touch with ex-colleagues
Keep track of people movement from company to another
Be found on the search engines
Discuss issues related to your industry
Use groups to attract others interested in your field
Market your products and services 24/7 on autopilot!
HANY SEW
ILAM
ABD
ELHAM
ID
2015
YOUTUBE
Be found on the second biggest search engine in the world
Be found on the search engines
Utilise the power of video to attract customers
Build rapport by tone of voice and visual body language cues
Increase traffic to your website
Gain trust of your potential customers
Show testimonials that are genuine captures of real clients
Generate ongoing leads utilising the subscription to channel feature
Market your products and services 24/7
HANY SEW
ILAM
ABD
ELHAM
ID
2015
Post short updates in seconds Find information that interests you Follow people that you will learn from Monitor your competitors and what they are saying Monitor what is being said about your brand Interact with your customers Increase your website traffic Market your products and services 24/7 on
autopilot!
HANY SEW
ILAM
ABD
ELHAM
ID
2015
Connect with your friends/colleagues Network online and increase your business connections Share information and hold discussions Ask questions and conduct research Utilise the power of word of mouth Understand your potential employees before you hire them Interact with your customers Build your community Run product/service launches via your Facebook Provide special content or customer support to your fans Market your products and services 24/7 on autopilot!
HANY SEW
ILAM
ABD
ELHAM
ID
2015
