social media | getting started€¦ · slideshare yahoo buzz msn amazon vimeo wordperss design...
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29 January 2011 Social Media | Getting Started
A guide for small businesses.
Lance Kissler
[email protected]/in/lkisslertwitter.com/someprtips
someprtips.wordpress.com
119 characters remaining What is social media?
Creating and sharing in an online conversation with your constituents.
Social & Professional Networking
Customers Service Networks
Location/Check-in Services
Video & Picture Sharing
Comment & Reputation
Crowdsourced Content
Social Bookmarks
Micromedia
Blogging
Events
Music
Wikis
120 characters remaining Why is it important?
Cost-effective strategy to reach current and new customers.
500,000,000 (400M last year)
175,000,000 (75M last year)
90,000,000 (60M last year)
Delicious
Slash Dot
Newsvine
Yahoo
Microsoft
App Store
Qik
Tumblr
Behance
Friendster
RSS
Flickr
MySpace
Mixx
FriendFeed
SlideShare
Yahoo Buzz
MSN
Amazon
Vimeo
WordPerss
Design Float
Bebo
StumbleUpon
Skype
YouTube
Netvibes
Apple
Last.fm
Viddler
Blogger
Deviant Art
Squidoo
Retweet
Digg
Technorati
Google Talk
AOL
MobileMe
Mister Wong
Virb
Posterous
Design Bump
Share This
Delicious
Slash Dot
Newsvine
Yahoo
Microsoft
App Store
Qik
Tumblr
Behance
Friendster
RSS
Flickr
MySpace
Mixx
FriendFeed
SlideShare
Yahoo Buzz
MSN
Amazon
Vimeo
WordPerss
Design Float
Bebo
StumbleUpon
Skype
YouTube
Netvibes
Apple
Last.fm
Viddler
Blogger
Deviant Art
Squidoo
Retweet
Digg
Technorati
Google Talk
AOL
MobileMe
Mister Wong
Virb
Posterous
Design Bump
Share This
Delicious
Slash Dot
Newsvine
Yahoo
Microsoft
App Store
Qik
Tumblr
Behance
Friendster
RSS
Flickr
MySpace
Mixx
FriendFeed
SlideShare
Yahoo Buzz
MSN
Amazon
Vimeo
WordPerss
Design Float
Bebo
StumbleUpon
Skype
YouTube
Netvibes
Apple
Last.fm
Viddler
Blogger
Deviant Art
Squidoo
Retweet
Digg
Technorati
Google Talk
AOL
MobileMe
Mister Wong
Virb
Posterous
Design Bump
Share This
98 characters remaining How to use it: personally & professionally
PERSONALLY
Connect with: family friends colleagues
Share your: photos videos stories
Stay current on: trends news interests
PROFESSIONALLY
Connect with: current customers new customers other businesses
Share your: specials knowledge stories
Stay current on: trends news interests
113 characters remaining 10 steps to getting started
1 Create personal accounts first
Don’t jump into the pool without getting your feet wet first.
get started
Setup a Facebook profileSetup a Twitter accountCreate a LinkedIn profile
113 characters remaining 10 steps to getting started
2 Follow & listen
Don’t be that awkward person at the cocktail party.
get started
Follow local news sourcesFan/follow your favorite companiesCheck out the celebrities
113 characters remaining 10 steps to getting started
3 Interact
Be a rookie.
get started
Message your friendsUpload videos & photosAsk questions
113 characters remaining 10 steps to getting started
4 Research
Know the groundrules.
get started
Check out MashableInvestigate tools & servicesFind out where your audience is
113 characters remaining 10 steps to getting started
5 Develop a strategy
Establish a gameplan.
get started
Determine your business objectivesIntegrate social media into your mixCreate promotion strategies
113 characters remaining 10 steps to getting started
6 Create professional accounts
Let’s get this party started.
get started
Setup a Facebook Page (or group)Setup a Twitter accountSetup a LinkedIn group
113 characters remaining 10 steps to getting started
7 Follow & listen
Keep your enemies as close as your friends.
get started
Follow your customersFollow your competitionConnect with B2B opportunities
113 characters remaining 10 steps to getting started
8 Be part of the conversation
Social media isn’t about controlling the conversation...it’s about sharing it.
get started
Position yourself as an expertOffer incentives, discounts & couponsRespond timely & truthfully
113 characters remaining 10 steps to getting started
9 Measure
It’s worth your time.
get started
Track your friends & followersUse shortened URLsTrack promotions
113 characters remaining 10 steps to getting started
10 Stay on the edge
Don’t get left behind.
get started
Read up on social media trendsVisit Mashable oftenAttend presentations
122 characters remaining How to use Twitter
121 characters remaining How to use Facebook
121 characters remaining How to use LinkedIn
116 characters remaining 20 Simple Marketing Tips
131 characters remaining Resources
Please see the handout.
Lance Kissler
[email protected]/in/lkisslertwitter.com/someprtips
someprtips.wordpress.com
130 characters remaining Thank you.