social media goals and plans for 2014-15
TRANSCRIPT
American Medical Association Alliance
Social Media Committee 8-28-14
Social MediaCommittee Report 8-27-14
Social MediaCommittee Report 8-27-14
AMA Alliance Board Retreat
Langham Hotel, Chicago, Illinois
Social Media Committee2014-15
Part of Our Social Media Team
Communications Director
President-elect President
Young Member AdvisorPhysician Family
Committee MeetingsUsing Google “Hangout”
Some Fun Effects to Keep Humor in the Meeting
Social Media In AMA Alliance’s 2012-15 Strategic Plan
Communications (Communications Committee)
Objective 4: Develop a means for member interaction to include blogs, listservs, discussion groups and/or social media.
Objective 5: Institute tracking and measurement of Website hits, email and social media statistics.
Social Media Focus 2012-14
AMA Alliance’s Facebook Page
Young Physician Family Network Facebook Page
Social Media Focus 2012-14
Social Media Focus 2012-14
Tracking and Logging County, State & PIT Facebook Pages/Groups and Websites
We encourage you to• Help locate new pages/groups/websites• “Like” and “Join” county/state/physician-in-training
pages/groups/websites
Young Physician Family Network Facebook Page “Likes” October 2012-August 2014
“Likes”
Steady and Gradual Growth of Quality “Likes” to Our Page
Steady and Gradual Growth of Quality “Likes” to Our Page
AMA Alliance Facebook Page “Likes”October 2012-August 2014
“Likes”
“Likes” “Comments” “Shares”Daily Active Engagement
Engagement
Reach
Total Reach: Organic (non paid) and Paid Posts
Favorite Posts…Pictures of Members
Most Engaged Organic Post3,537
Most Engaged Paid Boost Post $60.00Over 5,000 to date
Favorite Posts…30 New Page “Likes”
“Liked” the Favorite Post
There are many NEW names and many current members and former AMAA Board Members. If your name is not here, the post probably came when you were away from Facebook.
Next Steps: Market Membership
Like what you’ve been seeing from the AMA Alliance and Physician Family? We need your support to continue to provide the resources you need to be a successful physician family. Join or renew TODAY online at www.amaalliance.org or by calling 800-549-4619. Your financial contribution will be put to good use!
AMA Alliance Board & Committee Members
Help Tell Our Story By:“Liking” our Facebook Pages
“Tagging” your friends in posts“Sharing” appropriate posts personally with your Facebook friends
“Commenting” on posts that help to tell our story“Recommending” topics to share with our followers
“Sending” us posts your committee would like shared
We Need You to Help UsTell Our Story One Facebook Photo at a Time
Looking Ahead
The Social Media Committee needs your support, advice and suggestions to focus our efforts in the right direction. Your active engagement in AMA Alliance’s social media network will help us tell our story and will be positive example for our members and prospective members.
Jumping into new territory...
Social MediaNew Goals 2014-15
• Create a Virtual Relocation Toolkit• AMA/Local/State Medical Societies
• Develop & Implement casual, virtual trainings/hangouts/webinars or resource training on demand
• Provide recommendations for and help plan the social media workshop for the next Annual Meeting
• Others
Help Us
Build the Plane While We’re Flying!
Thank You!