social media guide - energy star april,14 th,and beyond, continueto,promoteyour,award,on,social,...
TRANSCRIPT
![Page 1: SOCIAL MEDIA GUIDE - Energy Star April,14 th,and beyond, Continueto,promoteyour,award,on,social, mediayear]round!,, Just because the ceremony isover doesn’t meanthe conversationhas](https://reader031.vdocument.in/reader031/viewer/2022030716/5b0101b57f8b9a6a2e8d9d53/html5/thumbnails/1.jpg)
SOCIAL MEDIA GUIDE 2016 ENERGY STARreg PARTNER OF THE YEAR
Congratulations on being one of our ENERGY STAR Partners of the Year
Wersquore celebrating the awards on social media and we want13 you to join us In this guide yoursquolllearn about13 all the fun things we have planned and instructions for how to join in
We are bringing back the coveted SocialStar Award for the second year running The winnerwill be announced on stage during this yearrsquos ceremony and receive an award crystal See
below for information on how to join
2015 SocialStar Award 201513 ENERGY STAR Social Media Team
WAYS TO ENGAGE
Follow ENERGY STAR13 on Facebook Twitter and YouTube
Respond to our interview question Send response to socialmediaenergystargov
Promote award with the hashtag ENERGYSTARPOY (after the embargo lifts onMarch 28th)
Participate in SocialStar Week and compete for the SocialStar Award (April 4th ndash April 8th)
Live tweet with us during the awards event13 on April 13th
Continue to promote your award on social media13 year-shy‐round
2
NOW ndash March 28th
Follow ENERGY STAR on social media bull Facebook facebookcomenergystarbull Twitter twittercomenergystarbull Youtube youtubecomepaenergystarbull Email Add13 socialmediaenergystargov to your13 address bookbull Hashtag Use ENERGYSTARPOY in all social media posts and follow the conversation
Our social media team will be sharing content on the ENERGY STAR social media channels so feel free to retweet13 share comment or like ndash wersquod love to hear from you
Respond to our interview questionPick ONE of the following questions below13 to answer and send your response13 to socialmediaenergystargov before April 13th ENERGY13 STAR will be tweeting out these sound bites13 throughout13 the year13 Try to keep responses13 to one or two short13 sentences13 Make sure to include any relevant Twitter handles you would like us to tag including your organizationrsquos handle and the13 intervieweersquos handle (if13 they have a personal account)
Choose ONE of the following questions to13 respond13 tobull If you could pass on one piece of energy efficiency advice to future generations what would it bebull What do you think is the biggest barrier that organizations may face while implementing energy efficient
practices And how do you13 overcome those barriersbull What does ENERGY STARrsquos mission mean to youyour organizationbull What is your organization doing within your community to help protect the climatebull Who (or what organization) inspires you13 to13 be more energy efficient and13 whybull What energy efficiency initiativespractices are you most looking forward to implementing in 201613
Compete for the SocialStar AwardFor the13 second year in a row we13 will be13 awarding one13 partner with the13 SocialStar Award for outstanding social media The winner will receive an award crystal on stage during the ceremony
To be considered for the SocialStar Award partners must participate in SocialStar13 Week on Twitter13 (information on page 4)
Start preparing your content now and contact us with any questions you may have13 (socialmediaenergystargov) Get active and show us your best social media for a chance to win
Contact socialmediaenergystargov with any questions ENERGYSTARPOY
3
Beginning March 28th
Promote your award with the hashtag ENERGYSTARPOY (after the embargo lifts on March 28th) Whenever you tweet or post on Facebook use the hashtag ENERGYSTARPOY to join the conversation online with ENERGY13 STAR and the rest of the award winners
Sample Facebook posts and tweets DO NOT SEND UNTIL March 28th
Facebookbull Proud to announce13 our latest achievement ndash being named13 a 2016 ENERGY STAR13 Partner of the Year Read
about our energy efficiency efforts here [link to press release or13 companys sustainability page]ENERGYSTARPOY
bull Break out the confettihellipwersquove just been13 named one13 of ENERGYSTARrsquos Partners of the13 Year Celebrate13 with us by joining our conversation13 about energy efficiency on Facebook and13 Twitter with13 ENERGYSTARPOY
bull This is our [number] time being named13 an ENERGY STAR Partner of the Year Kudos to all of the other organizations who13 saved13 energy saved13 money and13 helped13 protect the climate this year ENERGYSTARPOY
bull Join us on Twitter13 for13 SocialStar13 Week (44-48) with ENERGY13 STAR Wersquoll be13 sharing fun content program achievements and more13 ndash wersquod love for you13 to13 join13 in13 the celebration ENERGYSTARPOY [placeholder for SocialStar Week graphic]13 13
Twitter bull Proud to announce13 our latest achievement ndash being named13 a 2016 ENERGYSTAR13 Partner of the Year [link to
press release or13 companys sustainability page] ENERGYSTARPOYbull Break out the confettihellipwersquove just been13 named13 an13 ENERGYSTAR13 Partner of the Year Celebrate with13 us by
following ENERGYSTARPOYbull Weve been named ENERGYSTAR Partner of the Yr [number] times Kudos to13 other orgs who13 save energy
save money amp help protect the climate ENERGYSTARPOYbull Next week is SocialStar Week Join in and celebrate with us and ENERGYSTAR [placeholder for SocialStar
Week graphic]13 ENERGYSTARPOY
Contact socialmediaenergystargov with any questions ENERGYSTARPOY
13
4
April 4th ndash April 8th SocialStar Week
Participate in SocialStar WeekSocialStar Week will take place the Monday throughFriday prior to the13 awards ceremony Each day wechallenge your organization to share somethingdifferent on Twitter based on that dayrsquos theme
To participate complete the prompts below with thehashtag ENERGYSTARPOY13 Have fun be creative andemail socialmediaenergystargov with any questions
SocialStar Week (April 4th ndash April 8th)v Monday April 4th ndash Kick-off Day
1 RT the ENERGY STAR13 announcement (withcongratulatory13 graphic)
2 Tweet the press release (either from yourorganization13 or from EPA)
3 Share13 the13 SocialStar Week graphic (delivered byMarch 17th)
4 Congratulate another winner of your choosing
v Tuesday April 5th ndash ENERGY13 STAR Hero Day5 Answer the following question that13 will be tweeted from ENERGYSTAR Make sure to include the hashtag
ENERGYSTARHero in your response and a multimedia13 element (photo graphic or video) Note onTuesday please13 use the hashtag ENERGYSTARHero instead of ENERGYSTARPOY for entries
Question Who is your energy efficiency hero and why ENERGYSTARHero
v Wednesday April 6th ndash Infographic Day6 Share13 your favorite13 energy efficiency infographic This can be13 an13 infographic from your13 organization from a
different organization13 (but be sure to13 give credit) or a newly created13 infographic
v Thursday April 7th ndash All About ENERGY STAR Day7 Share13 your favorite ENERGY13 STAR resource8 Share13 your favorite ENERGY13 STAR video9 Share13 your favorite Energy Source or Ask the Expert post
v Friday April 8th ndash Video Day10 Share anew video based on ONE of the following prompts
bull Prompt 1 Take13 us behind the13 scenes and show us how you save13 energybull Prompt 2 Share13 your most exciting energy efficiency achievement from 2015bull Prompt 3 Share13 your favorite13 energy saving tip13 bull Prompt 4 Pitch us on what you think is going to be13 the13 next
advancement in energy efficiency (Shark Tank-shy‐style)Requirementsbull Length minimum of 6 seconds maximum of 30 secondsbull Format upload directly to Twitter13 or13 share from YouTube
Entries should also be13 sent to socialmediaenergystargovbull Be creative
Contact socialmediaenergystargov with any questions ENERGYSTARPOY
We will send you moreinformation in an email13 byMarch 17th Email will come fromsocialmediaenergystargov ndashplease add this to your addressbook
How to be eligible for the SocialStar Award
bull Participate 13 in 13 SocialStar 13 Week13 (April13 4thmdashApril 13 8th)13
bull Each 13 prompt13 you 13 complete 13 contributes 13 to 13 your13 chances 13 of 13 winning13 (10 13 possible 13 prompts)13 Hint13 the13 video 13 is 13 worth 13 extra 13 points13 so 13 make 13 sure 13 to13 participate 13 in13 Video 13 Day13 13 13
bull Use 13 hashtag 13 ENERGYSTARPOY 13 for 13 all 13 entries13 (except13 Tuesday 13 when13 ENERGYSTARHero 13 will13 be13 used13 instead)13
bull Earn 13 extra 13 points 13 for 13 creative 13 answers 13 and13 awesome 13 multimedia13 ndash 13 wow13 us13 13
bull The 13 competition13 takes 13 place 13 on13 Twitter13 but13 we13 encourage13 you 13 to 13 leverage13 content13 on 13 other13 platforms 13 as 13 well13 13
5
April 13th ndash Partner of the Year Awards ceremony
Live tweet with us at the eventWhether yoursquore attending the event or at home celebrate with us online on the night of the event
ENERGY13 STAR will be tweeting in real-shy‐time throughout13 the evening to recognize our13 partners and share momentsfrom the event ndash and we13 encourage13 your team to do the13 same Even if your organizationrsquos social media13 team is notattending the13 event in person they can still participate13 off-shy‐site You and your organizationrsquos13 tweets13 will be projectedonto13 a large screen13 during the awards13 event ndash just tweet using the ENERGYSTARPOY hashtag Donrsquot forget to tagENERGYSTAR
Partner Live13 Tweeting Ideas (Sample13 posts below)bull Get excited about the awards ceremony and let your fansfollowers
know youve arrivedbull Tell your followers to follow along with the hashtagbull Live tweet any13 ENERGY STAR meetings youre attending bull Post pictures of your team andor the13 event
If yoursquore attending the event in-shy‐person herersquos a sneak peak of the excitingthings we have plannedbull Large screens will display live tweets throughout13 the ceremony and
the receptionbull ldquoPhoto boothrdquo13 area to take fun photos with your team and new
friendsbull Meet the ENERGY13 STAR Social Media13 team ndash stop by to say ldquohirdquo and
letrsquos continue the social13 media conversationbull Dry erase boards will be at the tables again for13 you to have fun with
during the ceremony
Sample Live Tweeting Posts Facebook bull Well be live tweeting at the 2016 ENERGY STAR Partner of the Year Awards tonight from Washington DC
Join us on Twitter13 with the hashtag ENERGYSTARPOY
Twitter bull Well be live tweeting from the ENERGYSTAR Partner of the Year Awards
ceremony13 tonight Follow ENERGYSTARPOY for updates photos13 amp more bull Just13 arrived at13 the ENERGYSTAR Partner13 of13 the Year13 Awards ceremony
Its great to see13 familiar faces amp some13 new ones ENERGYSTARPOYbull Heres a photo of our team at the ENERGYSTAR Partner of the Year
ceremony [placeholder for image]13 Were thrilled to be hereENERGYSTARPOY
bull The ENERGYSTAR Partner of the Year Awards ceremony has goneSOCIAL Check out our team selfie13 [placeholder for image]ENERGYSTARPOY
Is this your first time live tweeting
To 13 live 13 tweet 13 with 13 us 13 on 13 the 13 day 13 of13 the13 event 13 just13 use13 the13 hashtag13
ENERGYSTARPOY 13 and 13 your 13 tweets 13 will 13 be 13 part 13 of13 the13 conversation13
Contact socialmediaenergystargov with any questions ENERGYSTARPOY
LG Electronics having fun with the dry13 eraseboards last year
We will send you an email byApril 5th with more detailedinformation on live tweetingand the fun activities we haveplanned13 for the awards13 Email will come fromsocialmediaenergystargov ndashplease add this to youraddress book
bull
bull
bull bull
6
April 14th and beyond
Continue to promote your award on social media year-shy‐round Just because the ceremony is13 over doesnrsquot mean13 the conversation13 has to13 stop Social media audiences loveto see photos13 from events so make sure to share those
Facebook bull We hit the blue carpet last night in our awards show best Great celebrating our ENERGY STAR Partner of
the Year13 achievement with so many other companies also protecting the13 environment ENERGYSTARPOY[insert blue carpet photo]
bull Check out these pictures from the ENERGY STAR13 Partner of the Year Awards event ndash we had a great timecelebrating with other leaders13 in energy13 efficiency ENERGYSTARPOY [insert pictures from the13 event]
Twitter bull We hit the blue carpet last night to celebrate our ENERGYSTARPOY achievement [insert blue carpet photo]bull Check out photos from the ENERGYSTARPOY event ndash we had a blast celebrating with other leaders in energy
efficiency [insert pictures from the13 event]
Yoursquore our 2016 Partner of the13 Year so please13 continue13 to promote13 your achievements throughout the13 year Donrsquotforget13 to use the hashtag ENERGYSTARPOY so we can follow along
CALENDAR OF IMPORTANT DATES
NOW Prep bull bull bull
Follow ENERGY13 STAR social media13 accounts
Respond13 to13 Twitter interview ndash send response to socialmediaenergystargov
Prepare13 content for SocialStar Week
March 28th Embargo lifted
April 4th ndash April 8th SocialStar Week Monday April 4th Kick-shy‐off Day
Tuesday April 5th ENERGY13 STAR Hero13 Day
Wednesday April 6th Infographic Day
Thursday April 7th All About ENERGY STAR Day
Friday April 8th Video Day
April 13th Awards Ceremony Live tweet the Partner of the Year Awards ceremony
SocialStar winner announced on stage13 during the13 ceremony
April 14th and beyond Share13 pictures from the13 event on Facebook and Twitter
Continue to13 promote your award13 and13 achievements throughout13 the year
Contact socialmediaenergystargov with any questions ENERGYSTARPOY
![Page 2: SOCIAL MEDIA GUIDE - Energy Star April,14 th,and beyond, Continueto,promoteyour,award,on,social, mediayear]round!,, Just because the ceremony isover doesn’t meanthe conversationhas](https://reader031.vdocument.in/reader031/viewer/2022030716/5b0101b57f8b9a6a2e8d9d53/html5/thumbnails/2.jpg)
2
NOW ndash March 28th
Follow ENERGY STAR on social media bull Facebook facebookcomenergystarbull Twitter twittercomenergystarbull Youtube youtubecomepaenergystarbull Email Add13 socialmediaenergystargov to your13 address bookbull Hashtag Use ENERGYSTARPOY in all social media posts and follow the conversation
Our social media team will be sharing content on the ENERGY STAR social media channels so feel free to retweet13 share comment or like ndash wersquod love to hear from you
Respond to our interview questionPick ONE of the following questions below13 to answer and send your response13 to socialmediaenergystargov before April 13th ENERGY13 STAR will be tweeting out these sound bites13 throughout13 the year13 Try to keep responses13 to one or two short13 sentences13 Make sure to include any relevant Twitter handles you would like us to tag including your organizationrsquos handle and the13 intervieweersquos handle (if13 they have a personal account)
Choose ONE of the following questions to13 respond13 tobull If you could pass on one piece of energy efficiency advice to future generations what would it bebull What do you think is the biggest barrier that organizations may face while implementing energy efficient
practices And how do you13 overcome those barriersbull What does ENERGY STARrsquos mission mean to youyour organizationbull What is your organization doing within your community to help protect the climatebull Who (or what organization) inspires you13 to13 be more energy efficient and13 whybull What energy efficiency initiativespractices are you most looking forward to implementing in 201613
Compete for the SocialStar AwardFor the13 second year in a row we13 will be13 awarding one13 partner with the13 SocialStar Award for outstanding social media The winner will receive an award crystal on stage during the ceremony
To be considered for the SocialStar Award partners must participate in SocialStar13 Week on Twitter13 (information on page 4)
Start preparing your content now and contact us with any questions you may have13 (socialmediaenergystargov) Get active and show us your best social media for a chance to win
Contact socialmediaenergystargov with any questions ENERGYSTARPOY
3
Beginning March 28th
Promote your award with the hashtag ENERGYSTARPOY (after the embargo lifts on March 28th) Whenever you tweet or post on Facebook use the hashtag ENERGYSTARPOY to join the conversation online with ENERGY13 STAR and the rest of the award winners
Sample Facebook posts and tweets DO NOT SEND UNTIL March 28th
Facebookbull Proud to announce13 our latest achievement ndash being named13 a 2016 ENERGY STAR13 Partner of the Year Read
about our energy efficiency efforts here [link to press release or13 companys sustainability page]ENERGYSTARPOY
bull Break out the confettihellipwersquove just been13 named one13 of ENERGYSTARrsquos Partners of the13 Year Celebrate13 with us by joining our conversation13 about energy efficiency on Facebook and13 Twitter with13 ENERGYSTARPOY
bull This is our [number] time being named13 an ENERGY STAR Partner of the Year Kudos to all of the other organizations who13 saved13 energy saved13 money and13 helped13 protect the climate this year ENERGYSTARPOY
bull Join us on Twitter13 for13 SocialStar13 Week (44-48) with ENERGY13 STAR Wersquoll be13 sharing fun content program achievements and more13 ndash wersquod love for you13 to13 join13 in13 the celebration ENERGYSTARPOY [placeholder for SocialStar Week graphic]13 13
Twitter bull Proud to announce13 our latest achievement ndash being named13 a 2016 ENERGYSTAR13 Partner of the Year [link to
press release or13 companys sustainability page] ENERGYSTARPOYbull Break out the confettihellipwersquove just been13 named13 an13 ENERGYSTAR13 Partner of the Year Celebrate with13 us by
following ENERGYSTARPOYbull Weve been named ENERGYSTAR Partner of the Yr [number] times Kudos to13 other orgs who13 save energy
save money amp help protect the climate ENERGYSTARPOYbull Next week is SocialStar Week Join in and celebrate with us and ENERGYSTAR [placeholder for SocialStar
Week graphic]13 ENERGYSTARPOY
Contact socialmediaenergystargov with any questions ENERGYSTARPOY
13
4
April 4th ndash April 8th SocialStar Week
Participate in SocialStar WeekSocialStar Week will take place the Monday throughFriday prior to the13 awards ceremony Each day wechallenge your organization to share somethingdifferent on Twitter based on that dayrsquos theme
To participate complete the prompts below with thehashtag ENERGYSTARPOY13 Have fun be creative andemail socialmediaenergystargov with any questions
SocialStar Week (April 4th ndash April 8th)v Monday April 4th ndash Kick-off Day
1 RT the ENERGY STAR13 announcement (withcongratulatory13 graphic)
2 Tweet the press release (either from yourorganization13 or from EPA)
3 Share13 the13 SocialStar Week graphic (delivered byMarch 17th)
4 Congratulate another winner of your choosing
v Tuesday April 5th ndash ENERGY13 STAR Hero Day5 Answer the following question that13 will be tweeted from ENERGYSTAR Make sure to include the hashtag
ENERGYSTARHero in your response and a multimedia13 element (photo graphic or video) Note onTuesday please13 use the hashtag ENERGYSTARHero instead of ENERGYSTARPOY for entries
Question Who is your energy efficiency hero and why ENERGYSTARHero
v Wednesday April 6th ndash Infographic Day6 Share13 your favorite13 energy efficiency infographic This can be13 an13 infographic from your13 organization from a
different organization13 (but be sure to13 give credit) or a newly created13 infographic
v Thursday April 7th ndash All About ENERGY STAR Day7 Share13 your favorite ENERGY13 STAR resource8 Share13 your favorite ENERGY13 STAR video9 Share13 your favorite Energy Source or Ask the Expert post
v Friday April 8th ndash Video Day10 Share anew video based on ONE of the following prompts
bull Prompt 1 Take13 us behind the13 scenes and show us how you save13 energybull Prompt 2 Share13 your most exciting energy efficiency achievement from 2015bull Prompt 3 Share13 your favorite13 energy saving tip13 bull Prompt 4 Pitch us on what you think is going to be13 the13 next
advancement in energy efficiency (Shark Tank-shy‐style)Requirementsbull Length minimum of 6 seconds maximum of 30 secondsbull Format upload directly to Twitter13 or13 share from YouTube
Entries should also be13 sent to socialmediaenergystargovbull Be creative
Contact socialmediaenergystargov with any questions ENERGYSTARPOY
We will send you moreinformation in an email13 byMarch 17th Email will come fromsocialmediaenergystargov ndashplease add this to your addressbook
How to be eligible for the SocialStar Award
bull Participate 13 in 13 SocialStar 13 Week13 (April13 4thmdashApril 13 8th)13
bull Each 13 prompt13 you 13 complete 13 contributes 13 to 13 your13 chances 13 of 13 winning13 (10 13 possible 13 prompts)13 Hint13 the13 video 13 is 13 worth 13 extra 13 points13 so 13 make 13 sure 13 to13 participate 13 in13 Video 13 Day13 13 13
bull Use 13 hashtag 13 ENERGYSTARPOY 13 for 13 all 13 entries13 (except13 Tuesday 13 when13 ENERGYSTARHero 13 will13 be13 used13 instead)13
bull Earn 13 extra 13 points 13 for 13 creative 13 answers 13 and13 awesome 13 multimedia13 ndash 13 wow13 us13 13
bull The 13 competition13 takes 13 place 13 on13 Twitter13 but13 we13 encourage13 you 13 to 13 leverage13 content13 on 13 other13 platforms 13 as 13 well13 13
5
April 13th ndash Partner of the Year Awards ceremony
Live tweet with us at the eventWhether yoursquore attending the event or at home celebrate with us online on the night of the event
ENERGY13 STAR will be tweeting in real-shy‐time throughout13 the evening to recognize our13 partners and share momentsfrom the event ndash and we13 encourage13 your team to do the13 same Even if your organizationrsquos social media13 team is notattending the13 event in person they can still participate13 off-shy‐site You and your organizationrsquos13 tweets13 will be projectedonto13 a large screen13 during the awards13 event ndash just tweet using the ENERGYSTARPOY hashtag Donrsquot forget to tagENERGYSTAR
Partner Live13 Tweeting Ideas (Sample13 posts below)bull Get excited about the awards ceremony and let your fansfollowers
know youve arrivedbull Tell your followers to follow along with the hashtagbull Live tweet any13 ENERGY STAR meetings youre attending bull Post pictures of your team andor the13 event
If yoursquore attending the event in-shy‐person herersquos a sneak peak of the excitingthings we have plannedbull Large screens will display live tweets throughout13 the ceremony and
the receptionbull ldquoPhoto boothrdquo13 area to take fun photos with your team and new
friendsbull Meet the ENERGY13 STAR Social Media13 team ndash stop by to say ldquohirdquo and
letrsquos continue the social13 media conversationbull Dry erase boards will be at the tables again for13 you to have fun with
during the ceremony
Sample Live Tweeting Posts Facebook bull Well be live tweeting at the 2016 ENERGY STAR Partner of the Year Awards tonight from Washington DC
Join us on Twitter13 with the hashtag ENERGYSTARPOY
Twitter bull Well be live tweeting from the ENERGYSTAR Partner of the Year Awards
ceremony13 tonight Follow ENERGYSTARPOY for updates photos13 amp more bull Just13 arrived at13 the ENERGYSTAR Partner13 of13 the Year13 Awards ceremony
Its great to see13 familiar faces amp some13 new ones ENERGYSTARPOYbull Heres a photo of our team at the ENERGYSTAR Partner of the Year
ceremony [placeholder for image]13 Were thrilled to be hereENERGYSTARPOY
bull The ENERGYSTAR Partner of the Year Awards ceremony has goneSOCIAL Check out our team selfie13 [placeholder for image]ENERGYSTARPOY
Is this your first time live tweeting
To 13 live 13 tweet 13 with 13 us 13 on 13 the 13 day 13 of13 the13 event 13 just13 use13 the13 hashtag13
ENERGYSTARPOY 13 and 13 your 13 tweets 13 will 13 be 13 part 13 of13 the13 conversation13
Contact socialmediaenergystargov with any questions ENERGYSTARPOY
LG Electronics having fun with the dry13 eraseboards last year
We will send you an email byApril 5th with more detailedinformation on live tweetingand the fun activities we haveplanned13 for the awards13 Email will come fromsocialmediaenergystargov ndashplease add this to youraddress book
bull
bull
bull bull
6
April 14th and beyond
Continue to promote your award on social media year-shy‐round Just because the ceremony is13 over doesnrsquot mean13 the conversation13 has to13 stop Social media audiences loveto see photos13 from events so make sure to share those
Facebook bull We hit the blue carpet last night in our awards show best Great celebrating our ENERGY STAR Partner of
the Year13 achievement with so many other companies also protecting the13 environment ENERGYSTARPOY[insert blue carpet photo]
bull Check out these pictures from the ENERGY STAR13 Partner of the Year Awards event ndash we had a great timecelebrating with other leaders13 in energy13 efficiency ENERGYSTARPOY [insert pictures from the13 event]
Twitter bull We hit the blue carpet last night to celebrate our ENERGYSTARPOY achievement [insert blue carpet photo]bull Check out photos from the ENERGYSTARPOY event ndash we had a blast celebrating with other leaders in energy
efficiency [insert pictures from the13 event]
Yoursquore our 2016 Partner of the13 Year so please13 continue13 to promote13 your achievements throughout the13 year Donrsquotforget13 to use the hashtag ENERGYSTARPOY so we can follow along
CALENDAR OF IMPORTANT DATES
NOW Prep bull bull bull
Follow ENERGY13 STAR social media13 accounts
Respond13 to13 Twitter interview ndash send response to socialmediaenergystargov
Prepare13 content for SocialStar Week
March 28th Embargo lifted
April 4th ndash April 8th SocialStar Week Monday April 4th Kick-shy‐off Day
Tuesday April 5th ENERGY13 STAR Hero13 Day
Wednesday April 6th Infographic Day
Thursday April 7th All About ENERGY STAR Day
Friday April 8th Video Day
April 13th Awards Ceremony Live tweet the Partner of the Year Awards ceremony
SocialStar winner announced on stage13 during the13 ceremony
April 14th and beyond Share13 pictures from the13 event on Facebook and Twitter
Continue to13 promote your award13 and13 achievements throughout13 the year
Contact socialmediaenergystargov with any questions ENERGYSTARPOY
![Page 3: SOCIAL MEDIA GUIDE - Energy Star April,14 th,and beyond, Continueto,promoteyour,award,on,social, mediayear]round!,, Just because the ceremony isover doesn’t meanthe conversationhas](https://reader031.vdocument.in/reader031/viewer/2022030716/5b0101b57f8b9a6a2e8d9d53/html5/thumbnails/3.jpg)
3
Beginning March 28th
Promote your award with the hashtag ENERGYSTARPOY (after the embargo lifts on March 28th) Whenever you tweet or post on Facebook use the hashtag ENERGYSTARPOY to join the conversation online with ENERGY13 STAR and the rest of the award winners
Sample Facebook posts and tweets DO NOT SEND UNTIL March 28th
Facebookbull Proud to announce13 our latest achievement ndash being named13 a 2016 ENERGY STAR13 Partner of the Year Read
about our energy efficiency efforts here [link to press release or13 companys sustainability page]ENERGYSTARPOY
bull Break out the confettihellipwersquove just been13 named one13 of ENERGYSTARrsquos Partners of the13 Year Celebrate13 with us by joining our conversation13 about energy efficiency on Facebook and13 Twitter with13 ENERGYSTARPOY
bull This is our [number] time being named13 an ENERGY STAR Partner of the Year Kudos to all of the other organizations who13 saved13 energy saved13 money and13 helped13 protect the climate this year ENERGYSTARPOY
bull Join us on Twitter13 for13 SocialStar13 Week (44-48) with ENERGY13 STAR Wersquoll be13 sharing fun content program achievements and more13 ndash wersquod love for you13 to13 join13 in13 the celebration ENERGYSTARPOY [placeholder for SocialStar Week graphic]13 13
Twitter bull Proud to announce13 our latest achievement ndash being named13 a 2016 ENERGYSTAR13 Partner of the Year [link to
press release or13 companys sustainability page] ENERGYSTARPOYbull Break out the confettihellipwersquove just been13 named13 an13 ENERGYSTAR13 Partner of the Year Celebrate with13 us by
following ENERGYSTARPOYbull Weve been named ENERGYSTAR Partner of the Yr [number] times Kudos to13 other orgs who13 save energy
save money amp help protect the climate ENERGYSTARPOYbull Next week is SocialStar Week Join in and celebrate with us and ENERGYSTAR [placeholder for SocialStar
Week graphic]13 ENERGYSTARPOY
Contact socialmediaenergystargov with any questions ENERGYSTARPOY
13
4
April 4th ndash April 8th SocialStar Week
Participate in SocialStar WeekSocialStar Week will take place the Monday throughFriday prior to the13 awards ceremony Each day wechallenge your organization to share somethingdifferent on Twitter based on that dayrsquos theme
To participate complete the prompts below with thehashtag ENERGYSTARPOY13 Have fun be creative andemail socialmediaenergystargov with any questions
SocialStar Week (April 4th ndash April 8th)v Monday April 4th ndash Kick-off Day
1 RT the ENERGY STAR13 announcement (withcongratulatory13 graphic)
2 Tweet the press release (either from yourorganization13 or from EPA)
3 Share13 the13 SocialStar Week graphic (delivered byMarch 17th)
4 Congratulate another winner of your choosing
v Tuesday April 5th ndash ENERGY13 STAR Hero Day5 Answer the following question that13 will be tweeted from ENERGYSTAR Make sure to include the hashtag
ENERGYSTARHero in your response and a multimedia13 element (photo graphic or video) Note onTuesday please13 use the hashtag ENERGYSTARHero instead of ENERGYSTARPOY for entries
Question Who is your energy efficiency hero and why ENERGYSTARHero
v Wednesday April 6th ndash Infographic Day6 Share13 your favorite13 energy efficiency infographic This can be13 an13 infographic from your13 organization from a
different organization13 (but be sure to13 give credit) or a newly created13 infographic
v Thursday April 7th ndash All About ENERGY STAR Day7 Share13 your favorite ENERGY13 STAR resource8 Share13 your favorite ENERGY13 STAR video9 Share13 your favorite Energy Source or Ask the Expert post
v Friday April 8th ndash Video Day10 Share anew video based on ONE of the following prompts
bull Prompt 1 Take13 us behind the13 scenes and show us how you save13 energybull Prompt 2 Share13 your most exciting energy efficiency achievement from 2015bull Prompt 3 Share13 your favorite13 energy saving tip13 bull Prompt 4 Pitch us on what you think is going to be13 the13 next
advancement in energy efficiency (Shark Tank-shy‐style)Requirementsbull Length minimum of 6 seconds maximum of 30 secondsbull Format upload directly to Twitter13 or13 share from YouTube
Entries should also be13 sent to socialmediaenergystargovbull Be creative
Contact socialmediaenergystargov with any questions ENERGYSTARPOY
We will send you moreinformation in an email13 byMarch 17th Email will come fromsocialmediaenergystargov ndashplease add this to your addressbook
How to be eligible for the SocialStar Award
bull Participate 13 in 13 SocialStar 13 Week13 (April13 4thmdashApril 13 8th)13
bull Each 13 prompt13 you 13 complete 13 contributes 13 to 13 your13 chances 13 of 13 winning13 (10 13 possible 13 prompts)13 Hint13 the13 video 13 is 13 worth 13 extra 13 points13 so 13 make 13 sure 13 to13 participate 13 in13 Video 13 Day13 13 13
bull Use 13 hashtag 13 ENERGYSTARPOY 13 for 13 all 13 entries13 (except13 Tuesday 13 when13 ENERGYSTARHero 13 will13 be13 used13 instead)13
bull Earn 13 extra 13 points 13 for 13 creative 13 answers 13 and13 awesome 13 multimedia13 ndash 13 wow13 us13 13
bull The 13 competition13 takes 13 place 13 on13 Twitter13 but13 we13 encourage13 you 13 to 13 leverage13 content13 on 13 other13 platforms 13 as 13 well13 13
5
April 13th ndash Partner of the Year Awards ceremony
Live tweet with us at the eventWhether yoursquore attending the event or at home celebrate with us online on the night of the event
ENERGY13 STAR will be tweeting in real-shy‐time throughout13 the evening to recognize our13 partners and share momentsfrom the event ndash and we13 encourage13 your team to do the13 same Even if your organizationrsquos social media13 team is notattending the13 event in person they can still participate13 off-shy‐site You and your organizationrsquos13 tweets13 will be projectedonto13 a large screen13 during the awards13 event ndash just tweet using the ENERGYSTARPOY hashtag Donrsquot forget to tagENERGYSTAR
Partner Live13 Tweeting Ideas (Sample13 posts below)bull Get excited about the awards ceremony and let your fansfollowers
know youve arrivedbull Tell your followers to follow along with the hashtagbull Live tweet any13 ENERGY STAR meetings youre attending bull Post pictures of your team andor the13 event
If yoursquore attending the event in-shy‐person herersquos a sneak peak of the excitingthings we have plannedbull Large screens will display live tweets throughout13 the ceremony and
the receptionbull ldquoPhoto boothrdquo13 area to take fun photos with your team and new
friendsbull Meet the ENERGY13 STAR Social Media13 team ndash stop by to say ldquohirdquo and
letrsquos continue the social13 media conversationbull Dry erase boards will be at the tables again for13 you to have fun with
during the ceremony
Sample Live Tweeting Posts Facebook bull Well be live tweeting at the 2016 ENERGY STAR Partner of the Year Awards tonight from Washington DC
Join us on Twitter13 with the hashtag ENERGYSTARPOY
Twitter bull Well be live tweeting from the ENERGYSTAR Partner of the Year Awards
ceremony13 tonight Follow ENERGYSTARPOY for updates photos13 amp more bull Just13 arrived at13 the ENERGYSTAR Partner13 of13 the Year13 Awards ceremony
Its great to see13 familiar faces amp some13 new ones ENERGYSTARPOYbull Heres a photo of our team at the ENERGYSTAR Partner of the Year
ceremony [placeholder for image]13 Were thrilled to be hereENERGYSTARPOY
bull The ENERGYSTAR Partner of the Year Awards ceremony has goneSOCIAL Check out our team selfie13 [placeholder for image]ENERGYSTARPOY
Is this your first time live tweeting
To 13 live 13 tweet 13 with 13 us 13 on 13 the 13 day 13 of13 the13 event 13 just13 use13 the13 hashtag13
ENERGYSTARPOY 13 and 13 your 13 tweets 13 will 13 be 13 part 13 of13 the13 conversation13
Contact socialmediaenergystargov with any questions ENERGYSTARPOY
LG Electronics having fun with the dry13 eraseboards last year
We will send you an email byApril 5th with more detailedinformation on live tweetingand the fun activities we haveplanned13 for the awards13 Email will come fromsocialmediaenergystargov ndashplease add this to youraddress book
bull
bull
bull bull
6
April 14th and beyond
Continue to promote your award on social media year-shy‐round Just because the ceremony is13 over doesnrsquot mean13 the conversation13 has to13 stop Social media audiences loveto see photos13 from events so make sure to share those
Facebook bull We hit the blue carpet last night in our awards show best Great celebrating our ENERGY STAR Partner of
the Year13 achievement with so many other companies also protecting the13 environment ENERGYSTARPOY[insert blue carpet photo]
bull Check out these pictures from the ENERGY STAR13 Partner of the Year Awards event ndash we had a great timecelebrating with other leaders13 in energy13 efficiency ENERGYSTARPOY [insert pictures from the13 event]
Twitter bull We hit the blue carpet last night to celebrate our ENERGYSTARPOY achievement [insert blue carpet photo]bull Check out photos from the ENERGYSTARPOY event ndash we had a blast celebrating with other leaders in energy
efficiency [insert pictures from the13 event]
Yoursquore our 2016 Partner of the13 Year so please13 continue13 to promote13 your achievements throughout the13 year Donrsquotforget13 to use the hashtag ENERGYSTARPOY so we can follow along
CALENDAR OF IMPORTANT DATES
NOW Prep bull bull bull
Follow ENERGY13 STAR social media13 accounts
Respond13 to13 Twitter interview ndash send response to socialmediaenergystargov
Prepare13 content for SocialStar Week
March 28th Embargo lifted
April 4th ndash April 8th SocialStar Week Monday April 4th Kick-shy‐off Day
Tuesday April 5th ENERGY13 STAR Hero13 Day
Wednesday April 6th Infographic Day
Thursday April 7th All About ENERGY STAR Day
Friday April 8th Video Day
April 13th Awards Ceremony Live tweet the Partner of the Year Awards ceremony
SocialStar winner announced on stage13 during the13 ceremony
April 14th and beyond Share13 pictures from the13 event on Facebook and Twitter
Continue to13 promote your award13 and13 achievements throughout13 the year
Contact socialmediaenergystargov with any questions ENERGYSTARPOY
![Page 4: SOCIAL MEDIA GUIDE - Energy Star April,14 th,and beyond, Continueto,promoteyour,award,on,social, mediayear]round!,, Just because the ceremony isover doesn’t meanthe conversationhas](https://reader031.vdocument.in/reader031/viewer/2022030716/5b0101b57f8b9a6a2e8d9d53/html5/thumbnails/4.jpg)
13
4
April 4th ndash April 8th SocialStar Week
Participate in SocialStar WeekSocialStar Week will take place the Monday throughFriday prior to the13 awards ceremony Each day wechallenge your organization to share somethingdifferent on Twitter based on that dayrsquos theme
To participate complete the prompts below with thehashtag ENERGYSTARPOY13 Have fun be creative andemail socialmediaenergystargov with any questions
SocialStar Week (April 4th ndash April 8th)v Monday April 4th ndash Kick-off Day
1 RT the ENERGY STAR13 announcement (withcongratulatory13 graphic)
2 Tweet the press release (either from yourorganization13 or from EPA)
3 Share13 the13 SocialStar Week graphic (delivered byMarch 17th)
4 Congratulate another winner of your choosing
v Tuesday April 5th ndash ENERGY13 STAR Hero Day5 Answer the following question that13 will be tweeted from ENERGYSTAR Make sure to include the hashtag
ENERGYSTARHero in your response and a multimedia13 element (photo graphic or video) Note onTuesday please13 use the hashtag ENERGYSTARHero instead of ENERGYSTARPOY for entries
Question Who is your energy efficiency hero and why ENERGYSTARHero
v Wednesday April 6th ndash Infographic Day6 Share13 your favorite13 energy efficiency infographic This can be13 an13 infographic from your13 organization from a
different organization13 (but be sure to13 give credit) or a newly created13 infographic
v Thursday April 7th ndash All About ENERGY STAR Day7 Share13 your favorite ENERGY13 STAR resource8 Share13 your favorite ENERGY13 STAR video9 Share13 your favorite Energy Source or Ask the Expert post
v Friday April 8th ndash Video Day10 Share anew video based on ONE of the following prompts
bull Prompt 1 Take13 us behind the13 scenes and show us how you save13 energybull Prompt 2 Share13 your most exciting energy efficiency achievement from 2015bull Prompt 3 Share13 your favorite13 energy saving tip13 bull Prompt 4 Pitch us on what you think is going to be13 the13 next
advancement in energy efficiency (Shark Tank-shy‐style)Requirementsbull Length minimum of 6 seconds maximum of 30 secondsbull Format upload directly to Twitter13 or13 share from YouTube
Entries should also be13 sent to socialmediaenergystargovbull Be creative
Contact socialmediaenergystargov with any questions ENERGYSTARPOY
We will send you moreinformation in an email13 byMarch 17th Email will come fromsocialmediaenergystargov ndashplease add this to your addressbook
How to be eligible for the SocialStar Award
bull Participate 13 in 13 SocialStar 13 Week13 (April13 4thmdashApril 13 8th)13
bull Each 13 prompt13 you 13 complete 13 contributes 13 to 13 your13 chances 13 of 13 winning13 (10 13 possible 13 prompts)13 Hint13 the13 video 13 is 13 worth 13 extra 13 points13 so 13 make 13 sure 13 to13 participate 13 in13 Video 13 Day13 13 13
bull Use 13 hashtag 13 ENERGYSTARPOY 13 for 13 all 13 entries13 (except13 Tuesday 13 when13 ENERGYSTARHero 13 will13 be13 used13 instead)13
bull Earn 13 extra 13 points 13 for 13 creative 13 answers 13 and13 awesome 13 multimedia13 ndash 13 wow13 us13 13
bull The 13 competition13 takes 13 place 13 on13 Twitter13 but13 we13 encourage13 you 13 to 13 leverage13 content13 on 13 other13 platforms 13 as 13 well13 13
5
April 13th ndash Partner of the Year Awards ceremony
Live tweet with us at the eventWhether yoursquore attending the event or at home celebrate with us online on the night of the event
ENERGY13 STAR will be tweeting in real-shy‐time throughout13 the evening to recognize our13 partners and share momentsfrom the event ndash and we13 encourage13 your team to do the13 same Even if your organizationrsquos social media13 team is notattending the13 event in person they can still participate13 off-shy‐site You and your organizationrsquos13 tweets13 will be projectedonto13 a large screen13 during the awards13 event ndash just tweet using the ENERGYSTARPOY hashtag Donrsquot forget to tagENERGYSTAR
Partner Live13 Tweeting Ideas (Sample13 posts below)bull Get excited about the awards ceremony and let your fansfollowers
know youve arrivedbull Tell your followers to follow along with the hashtagbull Live tweet any13 ENERGY STAR meetings youre attending bull Post pictures of your team andor the13 event
If yoursquore attending the event in-shy‐person herersquos a sneak peak of the excitingthings we have plannedbull Large screens will display live tweets throughout13 the ceremony and
the receptionbull ldquoPhoto boothrdquo13 area to take fun photos with your team and new
friendsbull Meet the ENERGY13 STAR Social Media13 team ndash stop by to say ldquohirdquo and
letrsquos continue the social13 media conversationbull Dry erase boards will be at the tables again for13 you to have fun with
during the ceremony
Sample Live Tweeting Posts Facebook bull Well be live tweeting at the 2016 ENERGY STAR Partner of the Year Awards tonight from Washington DC
Join us on Twitter13 with the hashtag ENERGYSTARPOY
Twitter bull Well be live tweeting from the ENERGYSTAR Partner of the Year Awards
ceremony13 tonight Follow ENERGYSTARPOY for updates photos13 amp more bull Just13 arrived at13 the ENERGYSTAR Partner13 of13 the Year13 Awards ceremony
Its great to see13 familiar faces amp some13 new ones ENERGYSTARPOYbull Heres a photo of our team at the ENERGYSTAR Partner of the Year
ceremony [placeholder for image]13 Were thrilled to be hereENERGYSTARPOY
bull The ENERGYSTAR Partner of the Year Awards ceremony has goneSOCIAL Check out our team selfie13 [placeholder for image]ENERGYSTARPOY
Is this your first time live tweeting
To 13 live 13 tweet 13 with 13 us 13 on 13 the 13 day 13 of13 the13 event 13 just13 use13 the13 hashtag13
ENERGYSTARPOY 13 and 13 your 13 tweets 13 will 13 be 13 part 13 of13 the13 conversation13
Contact socialmediaenergystargov with any questions ENERGYSTARPOY
LG Electronics having fun with the dry13 eraseboards last year
We will send you an email byApril 5th with more detailedinformation on live tweetingand the fun activities we haveplanned13 for the awards13 Email will come fromsocialmediaenergystargov ndashplease add this to youraddress book
bull
bull
bull bull
6
April 14th and beyond
Continue to promote your award on social media year-shy‐round Just because the ceremony is13 over doesnrsquot mean13 the conversation13 has to13 stop Social media audiences loveto see photos13 from events so make sure to share those
Facebook bull We hit the blue carpet last night in our awards show best Great celebrating our ENERGY STAR Partner of
the Year13 achievement with so many other companies also protecting the13 environment ENERGYSTARPOY[insert blue carpet photo]
bull Check out these pictures from the ENERGY STAR13 Partner of the Year Awards event ndash we had a great timecelebrating with other leaders13 in energy13 efficiency ENERGYSTARPOY [insert pictures from the13 event]
Twitter bull We hit the blue carpet last night to celebrate our ENERGYSTARPOY achievement [insert blue carpet photo]bull Check out photos from the ENERGYSTARPOY event ndash we had a blast celebrating with other leaders in energy
efficiency [insert pictures from the13 event]
Yoursquore our 2016 Partner of the13 Year so please13 continue13 to promote13 your achievements throughout the13 year Donrsquotforget13 to use the hashtag ENERGYSTARPOY so we can follow along
CALENDAR OF IMPORTANT DATES
NOW Prep bull bull bull
Follow ENERGY13 STAR social media13 accounts
Respond13 to13 Twitter interview ndash send response to socialmediaenergystargov
Prepare13 content for SocialStar Week
March 28th Embargo lifted
April 4th ndash April 8th SocialStar Week Monday April 4th Kick-shy‐off Day
Tuesday April 5th ENERGY13 STAR Hero13 Day
Wednesday April 6th Infographic Day
Thursday April 7th All About ENERGY STAR Day
Friday April 8th Video Day
April 13th Awards Ceremony Live tweet the Partner of the Year Awards ceremony
SocialStar winner announced on stage13 during the13 ceremony
April 14th and beyond Share13 pictures from the13 event on Facebook and Twitter
Continue to13 promote your award13 and13 achievements throughout13 the year
Contact socialmediaenergystargov with any questions ENERGYSTARPOY
![Page 5: SOCIAL MEDIA GUIDE - Energy Star April,14 th,and beyond, Continueto,promoteyour,award,on,social, mediayear]round!,, Just because the ceremony isover doesn’t meanthe conversationhas](https://reader031.vdocument.in/reader031/viewer/2022030716/5b0101b57f8b9a6a2e8d9d53/html5/thumbnails/5.jpg)
5
April 13th ndash Partner of the Year Awards ceremony
Live tweet with us at the eventWhether yoursquore attending the event or at home celebrate with us online on the night of the event
ENERGY13 STAR will be tweeting in real-shy‐time throughout13 the evening to recognize our13 partners and share momentsfrom the event ndash and we13 encourage13 your team to do the13 same Even if your organizationrsquos social media13 team is notattending the13 event in person they can still participate13 off-shy‐site You and your organizationrsquos13 tweets13 will be projectedonto13 a large screen13 during the awards13 event ndash just tweet using the ENERGYSTARPOY hashtag Donrsquot forget to tagENERGYSTAR
Partner Live13 Tweeting Ideas (Sample13 posts below)bull Get excited about the awards ceremony and let your fansfollowers
know youve arrivedbull Tell your followers to follow along with the hashtagbull Live tweet any13 ENERGY STAR meetings youre attending bull Post pictures of your team andor the13 event
If yoursquore attending the event in-shy‐person herersquos a sneak peak of the excitingthings we have plannedbull Large screens will display live tweets throughout13 the ceremony and
the receptionbull ldquoPhoto boothrdquo13 area to take fun photos with your team and new
friendsbull Meet the ENERGY13 STAR Social Media13 team ndash stop by to say ldquohirdquo and
letrsquos continue the social13 media conversationbull Dry erase boards will be at the tables again for13 you to have fun with
during the ceremony
Sample Live Tweeting Posts Facebook bull Well be live tweeting at the 2016 ENERGY STAR Partner of the Year Awards tonight from Washington DC
Join us on Twitter13 with the hashtag ENERGYSTARPOY
Twitter bull Well be live tweeting from the ENERGYSTAR Partner of the Year Awards
ceremony13 tonight Follow ENERGYSTARPOY for updates photos13 amp more bull Just13 arrived at13 the ENERGYSTAR Partner13 of13 the Year13 Awards ceremony
Its great to see13 familiar faces amp some13 new ones ENERGYSTARPOYbull Heres a photo of our team at the ENERGYSTAR Partner of the Year
ceremony [placeholder for image]13 Were thrilled to be hereENERGYSTARPOY
bull The ENERGYSTAR Partner of the Year Awards ceremony has goneSOCIAL Check out our team selfie13 [placeholder for image]ENERGYSTARPOY
Is this your first time live tweeting
To 13 live 13 tweet 13 with 13 us 13 on 13 the 13 day 13 of13 the13 event 13 just13 use13 the13 hashtag13
ENERGYSTARPOY 13 and 13 your 13 tweets 13 will 13 be 13 part 13 of13 the13 conversation13
Contact socialmediaenergystargov with any questions ENERGYSTARPOY
LG Electronics having fun with the dry13 eraseboards last year
We will send you an email byApril 5th with more detailedinformation on live tweetingand the fun activities we haveplanned13 for the awards13 Email will come fromsocialmediaenergystargov ndashplease add this to youraddress book
bull
bull
bull bull
6
April 14th and beyond
Continue to promote your award on social media year-shy‐round Just because the ceremony is13 over doesnrsquot mean13 the conversation13 has to13 stop Social media audiences loveto see photos13 from events so make sure to share those
Facebook bull We hit the blue carpet last night in our awards show best Great celebrating our ENERGY STAR Partner of
the Year13 achievement with so many other companies also protecting the13 environment ENERGYSTARPOY[insert blue carpet photo]
bull Check out these pictures from the ENERGY STAR13 Partner of the Year Awards event ndash we had a great timecelebrating with other leaders13 in energy13 efficiency ENERGYSTARPOY [insert pictures from the13 event]
Twitter bull We hit the blue carpet last night to celebrate our ENERGYSTARPOY achievement [insert blue carpet photo]bull Check out photos from the ENERGYSTARPOY event ndash we had a blast celebrating with other leaders in energy
efficiency [insert pictures from the13 event]
Yoursquore our 2016 Partner of the13 Year so please13 continue13 to promote13 your achievements throughout the13 year Donrsquotforget13 to use the hashtag ENERGYSTARPOY so we can follow along
CALENDAR OF IMPORTANT DATES
NOW Prep bull bull bull
Follow ENERGY13 STAR social media13 accounts
Respond13 to13 Twitter interview ndash send response to socialmediaenergystargov
Prepare13 content for SocialStar Week
March 28th Embargo lifted
April 4th ndash April 8th SocialStar Week Monday April 4th Kick-shy‐off Day
Tuesday April 5th ENERGY13 STAR Hero13 Day
Wednesday April 6th Infographic Day
Thursday April 7th All About ENERGY STAR Day
Friday April 8th Video Day
April 13th Awards Ceremony Live tweet the Partner of the Year Awards ceremony
SocialStar winner announced on stage13 during the13 ceremony
April 14th and beyond Share13 pictures from the13 event on Facebook and Twitter
Continue to13 promote your award13 and13 achievements throughout13 the year
Contact socialmediaenergystargov with any questions ENERGYSTARPOY
![Page 6: SOCIAL MEDIA GUIDE - Energy Star April,14 th,and beyond, Continueto,promoteyour,award,on,social, mediayear]round!,, Just because the ceremony isover doesn’t meanthe conversationhas](https://reader031.vdocument.in/reader031/viewer/2022030716/5b0101b57f8b9a6a2e8d9d53/html5/thumbnails/6.jpg)
bull
bull
bull bull
6
April 14th and beyond
Continue to promote your award on social media year-shy‐round Just because the ceremony is13 over doesnrsquot mean13 the conversation13 has to13 stop Social media audiences loveto see photos13 from events so make sure to share those
Facebook bull We hit the blue carpet last night in our awards show best Great celebrating our ENERGY STAR Partner of
the Year13 achievement with so many other companies also protecting the13 environment ENERGYSTARPOY[insert blue carpet photo]
bull Check out these pictures from the ENERGY STAR13 Partner of the Year Awards event ndash we had a great timecelebrating with other leaders13 in energy13 efficiency ENERGYSTARPOY [insert pictures from the13 event]
Twitter bull We hit the blue carpet last night to celebrate our ENERGYSTARPOY achievement [insert blue carpet photo]bull Check out photos from the ENERGYSTARPOY event ndash we had a blast celebrating with other leaders in energy
efficiency [insert pictures from the13 event]
Yoursquore our 2016 Partner of the13 Year so please13 continue13 to promote13 your achievements throughout the13 year Donrsquotforget13 to use the hashtag ENERGYSTARPOY so we can follow along
CALENDAR OF IMPORTANT DATES
NOW Prep bull bull bull
Follow ENERGY13 STAR social media13 accounts
Respond13 to13 Twitter interview ndash send response to socialmediaenergystargov
Prepare13 content for SocialStar Week
March 28th Embargo lifted
April 4th ndash April 8th SocialStar Week Monday April 4th Kick-shy‐off Day
Tuesday April 5th ENERGY13 STAR Hero13 Day
Wednesday April 6th Infographic Day
Thursday April 7th All About ENERGY STAR Day
Friday April 8th Video Day
April 13th Awards Ceremony Live tweet the Partner of the Year Awards ceremony
SocialStar winner announced on stage13 during the13 ceremony
April 14th and beyond Share13 pictures from the13 event on Facebook and Twitter
Continue to13 promote your award13 and13 achievements throughout13 the year
Contact socialmediaenergystargov with any questions ENERGYSTARPOY