social media guide for hospice & palliative nurses

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@rfberry HPNA Social Media Guide for Hospice & Palliative Nurses Renee Berry Click Here Download the Guide

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Page 1: Social Media Guide for Hospice & Palliative Nurses

@rfberry

HPNA Social Media Guide for Hospice & Palliative Nurses

Renee Berry

Click Here Download the Guide

Page 2: Social Media Guide for Hospice & Palliative Nurses

What is the goal of this guide?

leadership

encourage

life-long learningconnection

collaboration

Page 3: Social Media Guide for Hospice & Palliative Nurses

Renée Berry @rfberry

Why palliative care and hospice?

Why digital media?

Page 4: Social Media Guide for Hospice & Palliative Nurses

What will we review today?

Why utilize social media as a hospice and palliative care nurse?

Platform overviews: LinkedIn, Twitter, Blogging, Facebook, Google+

Platform overviews: LinkedIn, Twitter, Blogging, Facebook, Google+

Finding your social rhythm.

Understanding shifts in communications.

Page 5: Social Media Guide for Hospice & Palliative Nurses

Why utilize social media as a hospice and palliative nurse?

Page 6: Social Media Guide for Hospice & Palliative Nurses

Why utilize social media as a hospice and palliative nurse?

Stay in touch with current professional connections and strengthen those relationships.

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Why utilize social media as a hospice and palliative nurse?

Create new professional relationships.

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Why utilize social media as a hospice and palliative nurse?

Be accessible to new nursing leaders.

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Why utilize social media as a hospice and palliative nurse?

Learn from the expertise of contacts in different diciplines.

Page 10: Social Media Guide for Hospice & Palliative Nurses

Why utilize social media as a hospice and palliative nurse?

Build credibility.

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Why utilize social media as a hospice and palliative nurse?

Break down healthcare silos.

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Why utilize social media as a hospice and palliative nurse?

Encourage interdiciplinary collaboration.

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Why utilize social media as a hospice and palliative nurse?

Witness discussions on the latest research and articles being discussed in palliative care and hospice.

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Why utilize social media as a hospice and palliative nurse?

Participate in discussions on the latest research and articles being discussed in palliative care and hospice.

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Why utilize social media as a hospice and palliative nurse?

Explore opportunities

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Why utilize social media as a hospice and palliative nurse?

Explore opportunities for personal reflection,

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Why utilize social media as a hospice and palliative nurse?

Explore opportunities for personal reflection,for self care,

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Why utilize social media as a hospice and palliative nurse?

Explore opportunities for personal reflection,for self care,for preventing burnout,

Page 19: Social Media Guide for Hospice & Palliative Nurses

Why utilize social media as a hospice and palliative nurse?

Explore opportunities for personal reflection,for self care,for preventing burnout, for growth.

Page 20: Social Media Guide for Hospice & Palliative Nurses

Why utilize social media as a hospice and palliative nurse?

Support nurses for personal reflection,for self care,for preventing burnout, for growth.

Page 21: Social Media Guide for Hospice & Palliative Nurses

Why utilize social media as a hospice and palliative nurse?

Help the public understand palliative care.

Page 22: Social Media Guide for Hospice & Palliative Nurses

Why utilize social media as a hospice and palliative nurse?

Print Website Blog PrintWebsiteBlogSocial Media

Page 23: Social Media Guide for Hospice & Palliative Nurses

Why utilize social media as a hospice and palliative nurse?

Print Website Blog PrintWebsiteBlogSocial Media

One-Way Messaging Conversational

Understanding Shifts in Communications

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improve the quality of information online.

Why utilize social media as a hospice and palliative nurse?

Page 25: Social Media Guide for Hospice & Palliative Nurses

finding your social rhythm

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finding your social rhythmwhat does

mean?

Page 27: Social Media Guide for Hospice & Palliative Nurses

Finding your rhythm is a commitment.

finding your social rhythmwhat does

mean?

Page 28: Social Media Guide for Hospice & Palliative Nurses

Finding your rhythm is a commitment to learning,

finding your social rhythmwhat does

mean?

Page 29: Social Media Guide for Hospice & Palliative Nurses

Finding your rhythm is a commitment to learning, an understanding that everything will not make sense all at once,

finding your social rhythmwhat does

mean?

Page 30: Social Media Guide for Hospice & Palliative Nurses

Finding your rhythm is a commitment to learning, an understanding that everything will not make sense all at once, and that consistency and producing content come with practice.

finding your social rhythmwhat does

mean?

Page 31: Social Media Guide for Hospice & Palliative Nurses

finding your social rhythm

Palliative Nusing Leadership Institute

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finding your social rhythm

It is a procses.

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finding your social rhythm

Focus on practicing a public voice.

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finding your social rhythm

The relevance of specific social media platfomrs will varry over time.

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finding your social rhythm

Recognize the skills developed may be more important than a presence on a platform.

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finding your social rhythm

Be patient with the process.

Commit to learning.

Page 37: Social Media Guide for Hospice & Palliative Nurses

who has the Time?

Page 38: Social Media Guide for Hospice & Palliative Nurses

Recognize the skills developed may be more important than a presence on a platform.

who has the Time?

Page 39: Social Media Guide for Hospice & Palliative Nurses

Recognize the skills developed may be more important than a presence on a platform.

who has the Time?

Be patient with the process.

Page 40: Social Media Guide for Hospice & Palliative Nurses

Recognize the skills developed may be more important than a presence on a platform.

who has the Time?you can engage in

social media platforms.

& No, it does not have to take up a lot more of your time.

Page 41: Social Media Guide for Hospice & Palliative Nurses

LinkedIn

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Is not just for job searching.

LinkedIn

Page 43: Social Media Guide for Hospice & Palliative Nurses

You approve who is connected to you and who is not.

LinkedIn

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You approve who is connected to you and who is not.

LinkedIn

Stick with connecting to people you know.

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Stay connected with colleagues.

LinkedIn

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Connect with people outside of hospice and palliative care.

LinkedIn

Page 47: Social Media Guide for Hospice & Palliative Nurses

Connect with people outside of hospice and palliative care.

LinkedIn

Build interdiciplinary trust.

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Your digital office space.

LinkedIn

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Twitter

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Is not just saying things in 140 characters.

Twitter

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Your digital conference room.

Twitter

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How do #hashtags work?

Twitter

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How do #hashtags work?

Twitter

#hpm

Page 54: Social Media Guide for Hospice & Palliative Nurses

How do #hashtags work?

Twitter

#hpm

#nursing

#palliative

#hospice

Page 55: Social Media Guide for Hospice & Palliative Nurses

Search for a hashtag on Twitter.

Twitter

Save your favorite searches.

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Search for a hashtag on Twitter.

Twitter

Follow suggested users for hashtags.

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Twitter

Page 58: Social Media Guide for Hospice & Palliative Nurses

Twitter

Page 59: Social Media Guide for Hospice & Palliative Nurses

TwitterHome

Where you see tweets sent by the people you follow.

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Twitter@Connect

Where you see tweets where someone includes your username in the message.

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Twitter#Discover

Twitter features content based on your intersets.

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TwitterMe

Where you can view the tweets you sent.

Page 63: Social Media Guide for Hospice & Palliative Nurses

Blogging

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Scrapbooking professional interests.

Blogging

Page 65: Social Media Guide for Hospice & Palliative Nurses

‧leadership development in palliative care‧moments of learning, appreciating mentors‧clarifying common misconceptions‧public health implications of palliative care

Blogging

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Blogging‧caregiver health‧interdisciplinary collaboration ‧preventing compassion fatigue

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Blogging

‧public policy issues (with a thoughtful and respectful tone)

‧clinical education and best practices‧reflecting on roles of different team members

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Blogging‧supporting colleagues and inspiring young nurses to enter the field‧reflections on how healthcare issues are portrayed in the local media‧reflections on how healthcare issues are discussed in national media

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Blogging

HIPPA

Respectful Tone Platform Selection

Platform SelectionContributing

Page 70: Social Media Guide for Hospice & Palliative Nurses

Facebook

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tmi?

Facebook

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Your digital living room.

Facebook

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Your digital living room.

FacebookIf you would not

invite someone into

your home, do not connect with them

on Facebook.

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Check your privacy settings.

Facebook

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Re-Check your privacy settings.

Facebook

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Choose not to share anything you have privacy concerns about.

FacebookThey don’t know

what you don’t tell

them.

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Like Pages

Facebook.com/HPNAinfo

FacebookShare interesting

content.

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Google+

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Very public.

Google+

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Great for amplifying blog posts.

Google+

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Hangouts.

Google+

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Hangouts.

Google+

Keep an eye out for professionally engaging live broadcasts.

Page 83: Social Media Guide for Hospice & Palliative Nurses

Priorities

Page 84: Social Media Guide for Hospice & Palliative Nurses

who has the Time?Social Media for Hospice and Palliative Nurses 1 hour/month + 10minutes/day1. LinkedIn — maintaining a profile, joining groups, sharing blog articles2. Contribute to the HPNA blog — set a goal of writing a reflection post 2/year

3. Engage on the HPNA Facebook Page every other week4. Have an active presence on Twitter (10 minutes per day)

Page 85: Social Media Guide for Hospice & Palliative Nurses

Engage

leadership

life-long learningconnection

collaboration

with digital media

with digital media

implement

Page 86: Social Media Guide for Hospice & Palliative Nurses

@rfberry

HPNA Social Media Guide for Hospice & Palliative Nurses

Renee Berry

Click Here Download the Guide