social media & healthcare
TRANSCRIPT
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What is Social Media?
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Five Questions
What are the trends within healthcare? What is social media? What are the elements of social media? How do people use social media? How to implement social media?
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Changing Healthcare market
http://www.youtube.com/watch?v=w6X4tIdlj4E&feature=PlayList&p=87DF5804FA3161A9&playnext_from=PL&playnext=1&index=61
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Finance cut’s in National Healthcare
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Rise of Social networks
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War on talent
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Service Communities & Experiences
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New Entrants on the Market
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New Entrants on the Market
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The Millennials are coming
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Power of buyers is growing
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What is social media?
Social Media is a definition that is given in many ways
and it is often confused with Web 2.0
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What is Web 2.0?
Web 2.0 is a popular termfor advanced
Internet technology and applications.
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Characteristics Web 2.0?
The web as a platform Harnessing Collective Intelligence Data is the Next Intel Inside End of the Software Release Cycle Lightweight Programming Models Software above the Level of a Single Device Rich User Experiences
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Social Media - Some definitions Social Media are various electronic tools available to
help accelerate and improve the ability to connect, communicate, and collaborate. (Arthur L.Jue et al. 2010)
Social media refers to activities, practices and behaviors among communities of people who gather online to share information, knowledge and opinions using webbased applications (Lon Safko and David Brake. 2009)
Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content (M. Kaplan and M Haenlein 2009)
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They all agree on
Web 2.0 is a platform that is needed You need Internet based apps/tools It’s all about communication It’s all about collaboration
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Elements of Social Media
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Elements of Social Media
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How people use social media
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How people use social media
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How to implement Social Media
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10 tips for implementing
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Choose carefully
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Pick the application or make your own
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Ensure activity alignment
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Media plan integration
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Access for all
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Be active
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Be interesting
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Be humble
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Be unprofessional
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Be honest and respect the rules of the game
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Examples in Healthcare
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Examples in Healthcare
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Examples in Healthcare
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Examples in Healthcare
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Questions