Social Media

History

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1978: Bulletin Board System

BBS

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Geek communication moves from group meetings to BBSs

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PROBLEM

How can user groups, sprawled across many BBSs communicate?

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1979: Newsgroups

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PROBLEM

OK for articles and messages. But what about emotions? Graphics? Photos?

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:-)1982: professor Scott E. Fahlman uses a

sideways smiley.Ido Fluk

ASCII/ANSI Art

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GUI centered BBSs• CompuServe• Israel: Othello, Zoë

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PROBLEM

BBS communication is limited by the # of nodes

BBSs are always one sided: a bunch of clients connect to 1 BBS.

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Mid 90s: RIP BBShttp://www.youtube.com/watchv=-1l6aBgX5UY

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Early email

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IRCLive

Multi-User

Conversation

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PROBLEM

What’s the best way to use this thing?

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The battle for “Homepage of the Internet”

begins

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AOL

http://www.youtube.com/watch?v=-1l6aBgX5UY

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Portals

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!וואלה

A dream of a world of Mega-portals and Niche-portalsIdo Fluk

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Search

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PROBLEM

I don’t know when my friends are online, and even if I do, there’s no way to communicate with them.

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Instant messaging

1996: Mirabilis introduces ICQ

“Such A Good Feeling To Be Among Friends...”

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BLOGs

1997 “Scripting News”

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PROBLEM

Download speeds suck.

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P2P

Death to the supplier – consumer equation

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Not a technical evolution: most tech required already existed.

A revolution in content consumption, and online social interaction.

A radical change to the ways software developers and end-users utilize the web.

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The Social Graph

“the network of connections that exist through which people communicate and share information”

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Folksonomy(folk + taxonomy)

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Comments / Talkbacks

Crowd Opinion

Reshapes the meaning

Becomes popularity meter

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Crowd Editing

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UGCThe website as an empty vessel for the

users to fill with content

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Social NetworksMap your Social Connections.

Your online identity defined by your Social Graph

Little/No difference between real life connections and online connections

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1997: First Social Network

Revolutionizing concept.

Millions of users.

Closes in 2000: Dot Com crash + no business model.

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Friendster

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Connecting

Computers People

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Myspace

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Niche Social Network

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White Label Social Network

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Media centered networks

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Crowd Wisdom

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Micro blogging: The always connected me

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Alternative Reality

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PROBLEMS

OK, so now how do I surf the web?

And how do I consume all this information? I don’t have time to surf around all day.

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Social Bookmarking

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Social News / Aggregation

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Meta Aggregation

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RSS: Real Simple Syndication

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Start PagesI design my Portal. Personalized. Localized.

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• Email • IM• Microblogging• RSS• Conversation Threading

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PROBLEM

Ok, great. I can personalize my start page. But what about the rest of the Internet?

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WidgetsThe web, not as a series of “WebPages” but as a series of services, applications, and multimedia content that can be consumed anywhere: on your start page, on a website, on your mobile phone, on your computer’s desktop, on your social network profile etc…

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Browser Power: GreaseMonkey

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Mashups

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Social Browsing

The Social Graph +

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Automatic Personalization

Site says: Hey! I know you! You’re the 21 year old gay dude from Toledo, OH. I remember what you did last time you were here, and I’ve customized your page to cater to your needs.

I say: Oh no! My friend from Toledo used my computer and now all of my pages look screwy!

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web is new OS

Facebook App: You’re all welcome to develop stuff that’ll run on my system.

Myspace App: ditto.

iPhone SDK: ditto.

Android: ditto.

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PROBLEM

Facebook apps aren’t compatible with Myspace.

iPhone apps don’t work on Android.

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PROBLEM 2: Remember BBSs?Oops… we did it again

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Battle of the social connection protocol

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Social Life aggregation

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Open the info gatesProject Reconnect

• Google & Myspace do open social• Facebook does FB Connect• Open ID

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Future

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Anonymity vs

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Hyper syndication

Content is fluid, moveable,

mashable,

customizable,

personalized etc…

It can be consumed anywhere:

Web, Mobile, Desktop, Apps etc…

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Increase Signal to Noise

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The Social Graph gets complicated…

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Hyper presence

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Geo centered Social Networking

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IdentityOnline profiles 2.0

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Social BrowsingTake the graph with you…

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Semantic webhttp://www.youtube.com/watch?v=OGg8A2zfWKg

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Social Search

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5000 Dayshttp://it.youtube.com/watch?v=yDYCf4ONh5M

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