social media holiday edition
DESCRIPTION
Wondering what Facebook, Digg, LinkedIn, StumbleUpon and Twitter can do for your B2B business? Learn about how people are using social media networks to create and join conversations online and how to change your marketing to an "inbound" approach. We share tips on how to create and maintain a profile for your business for best success.TRANSCRIPT
What is Social Media and Why Should I Care?
Holiday edition
http://www.flickr.com/photos/violentz/2340808526/
Who We AreHall Web Serviceswww.hallme.com@Hall_Web
• 10+ Years in Business• Suite of Online Tools
Amanda O'BrienInbound Marketing [email protected]@amanda_pants
Weekly Webinars
Next week:
Kasi – How Search Works
Two Weeks:
Amanda – What’s a web strategy and why do I need one?
Got Questions?
• Use GoToWebinar “Chat” or “Ask a Question”• Twitter @Hall_web
What's The Buzz About?
Not Advertising
Advertising no matter how you spin it (clever, funny, dramatic) is self serving. It is a pitch and no matter how cleverly disguised.
New Media – User Generated
Social Media
Photo Credit: http://www.slideshare.net/mzkagan/what-the-fk-social-media
What Does This Have to Do With Business?
http://www.bluebison.net/content/?cat=142
Why you should care?
This is how your customers are communicating
Time to Re-think Your Marketing Strategy!
Old/Outbound Marketing
• TV Radio Ads• Print Ads• Direct Mail• Telemarketing
An Interruption An Interaction
New/Inbound Marketing
• Social Media• SEO/SEM• Blogging• Online Videos
Information Evolution
Shift in Power
• Buyer has more power than the seller• We value the opinion of others when we buy• Ability to converse with hundreds before a purchase• Find what I want – Validate the Purchase – Buy it• Conversation vs. Presentation
The most important platforms are the ones that your target audience and customers are using.
Photo credit: http://www.flickr.com/photos/victoriapeckham/164175205/
Research Buying
• People are looking BEFORE they buy• Give them something to find• Corporate transparency
• Customers preview products and SELLERS• Each experience changes users perspectives
and expectations
Types of Sites
• Content Producing
• Content Sharing
• Relationship Building
• Corporate Transparency• Build Trust with Customers• Generate Inbound Links• Reputation Management• Promote your blog and website• Inexpensive – just takes time• Build relationships before purchasing point• Be a part of the conversation that is already going on• Extend your events, seminars, webcasts, conventions
Benefits of Social Networking
I can't put all my information on the Internet!?!
• Giving Away all my secrets?• People will take the information and go
to my competitors
Validation to your Customers• Sharing Information• Downloadable Information• Whitepapers• Blog• Validating your services, employees and
expertise• Personalizing the buying process• Lower your customers risk
People do business with PEOPLE!
• Creating measurable goals• Develop a content/time strategy• Create policies BEFORE• Establish company voice• Listen first – know your community• Find communities that matter• Create passionate small community
Have a social media strategy
Strategy and Goals• Where are you now?• What do you want to achieve?• How does this fit in with your business goals?• Make the goals measurable
• Number of followers or friends• Number of blog posts• Number of comments• Unique visitors to blog and website• Click Thrus – Traffic Sources• Video Views
The Four Spheres of Social Media Strategy
Blog: http://www.socialmediaexplorer.com/2009/11/18/the-four-spheres-of-social-media-strategy/
Social Media isn’t going away
• Internet is becoming more social• Media is becoming more social• Companies are expected to be more social• ‘Everyone is a reporter’ mentality• More selective about who we do business with• Don’t have to be perfect but do have to be responsive• Communications tool
Re-cap
• Be helpful, educate• Don’t shout• The buyers are in control• Give something to buy by providing value• Create Policies before you begin• Set your goals and measure them• Find out what works, make changes
Learn MoreWeb Vision Blog - http://www.hallme.com/blog
Webinars – http://www.hallme.com/webinars
Follow Hall on Twitter - @Hall_Web @amanda_pants
Social Media Breakfast Maine 12/18: http://www.socialmediabreakfastmaine.com/
Case studies and content: http://delicious.com/chrisbrogan
eBook on Policies: http://davefleet.com/downloads/social-media-policies-ebook.pdf
Ebook 10 Steps to Social Media Success:
http://www.hallme.com/sage-social-media-success.php
YouTube Video: http://www.youtube.com/watch?v=sIFYPQjYhv8