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TRANSCRIPT
Using Social Media to CreateDeeper Connection,Conversation, and Community
John Jantsch - #dtmilincwww.ducttapemarketing.com
Definition of Social Media
. . . marketing using conversations to create and co-create value.
What’s changed?
Internet Research shows that 70% of US adults use the Internet as an information source when shopping locally for products and services.
~ Kelsey Group
+ Search+ Mobility
Social media strategy
“can you approach new media with
old thinking?”
Social media strategy
“can you approach new media with
old thinking?”
connection objectives
ideal interaction
total integration
Social media strategy
“you can’t approach new media with
old thinking”
Social media strategy
“you can’t approach new media with
old thinking”
content
content
context
context
connection
connection
community
community
community
what are you missing?
73% of online users read a blog
57% join social networks
45% have started a blog
83% have viewed a video online
39% subscribe to RSS feeds
36% think more positively about companies that have blogs Source: Universal McCann Wave3 research into social media
hub and spoke
hierarchy
plug in the tools
bloggingpodcast
RSS
social bookmarksocial search
social networkstwitter
sm policy
hr function
• Guidelines for Interaction About Our Company on the Internet• Confidential Information Component of the Blogging Policy• Respect and Privacy Rights Components of the Blogging Policy• Competition Component of the Blogging Policy• Your Legal Liability Component of the Blogging Policy• Media Contact Component of the Blogging Policy
blogging
why blog?
Content Interaction Networking Community Search
blogging in 3 steps1) Listen – bloglines.com2) Join3) Engage
blogging best practices
Read blogsPost oftenUse keywords in titlesNetworkEncourage communityLink out
podcasting
RSS
RSSRead and researchRepurposeAutomateCreate contentFilter and aggregatePersonalizeReach farther
RSS
Tools•Google reader
RSS
Tools•Google calendar•Feedburner
Bonus: Jott
RSS
Tools•del.icio.us•tagging•Feedburner
Social news/bookmarkDigg, Reddit, StumbleUpon, del.icio.us, Mixx, Small Business Brief, Sphinn, Yahoo Answers
Social news/bookmark
Tools•Del.icio.us•Traffic•Content•Trends•Automate
Bonus: Slideshare
Tools•StumbleUpon•Traffic•Links•Toolbar•Rewards first
Social networks
Social networks
• Find and be found• Hire• Q and A• Recommend
Social networks
Facebook• Profile• Friends• Groups• Pages• Events• Applications
Social networks
YouTube• Video
Tools• Judy’s book• Insider pages• Yelp• Local.com• Local links
Social search
twitterease
•@ducttape• RT• DM• Follow• #hashtag
twitter objectives
• customer service• feedback• connections• links and traffic• viral content• crowd wisdom• virtual dump
listen
listen
connect
Duct Tape Resourceshttp://smallbusiness.officelive.com/socialmedia
Let’s Talk – Social Media for Small Business
http://www.twitter.com/ducttape - follow me!