Social Media in City Government

James GarrowPhila Dept of Public Health

background● presented at dozens of conferences in

last three years across the country● specialist in using social media during

emergencies and disasters● director of digital public health● coordinate all social and web media for

the health department

The Value ofSocial Media

more than just cat videos

facebook.com stats

Fully 88 percent of Millennials get news from Facebook regularly...and more than half of them do so daily.

http://www.americanpressinstitute.org/publications/reports/survey-research/millennials-news/

twitter.com stats

instagram.com stats

is there a market for social media? Is there a reason DBHIDS and its partner agencies should participate?

should everyone here be on social media for work?

why is it important that, even if we DON’T use it for work purposes, we understand social media?

Best Practiceswhat are the cool kids doing?

scheduling

monitoring

responding

having fun,where appropriate

multipleaccounts

Social Media Toolswhen all you have is a hammer, everything looks like a nail

scheduling

monitoring

#free

responding

http://www.web-strategist.com/blog/2008/12/31/diagram-how-the-air-force-response-to-blogs/

Social Media Messagesis this thing on?

50% fun, engaging, creative content

30% news, retweets, other people’s content

20% calls to action

how do YOU use your personal social media?

Thank Youabout.com/jgarrow