social media in egypt (ioeti e-travel conference)
DESCRIPTION
Social Media in Egypt for tourismTRANSCRIPT
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Social Media in Egypt
Cairo, December 18th
Fady RamzyInteract Egypt Country Manager
Cyberzizo
How it changed the conversation & What it means to tourism
Fady Ramzy
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InteractPlay Innovation
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310/04/2023Social Media in Egypt
- Interact Egypt Country Manager
- E-Marketing consultant & speaker
- 13+ Digital Media experience
- Project Manager for Egyptair.com
- PMP, Boeing scholarship
Who is Fady Ramzy?
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4 10/04/2023Social Media in Egypt
- Launched in June 2009 as the headquarter for MEA region operations
- Backed up by 15 years of Italian experience
- Customers in Italy, Austria, Egypt, Tunisia, Algeria, Pakistan, Kuwait, Saudi Arabia & Ghana
- One-Stop-Shop for online services
- Web/Mobile Portal development
- Mobile apps development
- Streaming platforms
- E-marketing
- Web video productions
Interact Egypt
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Lets Interact
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610/04/2023Social Media in Egypt
This is event is live broadcasted over social media!!
#IOETI@IOETI @InteractEgypt
Slideshare.net/interactspa/
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710/04/2023Social Media in Egypt
This conference’s
Top influencers??
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Quick Facts
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800 M users worldwide
9.4 M users in Egypt
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1010/04/2023Social Media in Egypt
Top Check-ins
Naama Bay
HurghadaSharm el Sheikh
Soho Square, Sharm
Luxor international airport
1,1261,050933882839
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1210/04/2023Social Media in Egypt
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1410/04/2023Social Media in Egypt
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So, conversation has changed
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From Web 1.0 to Web 3.0 (The web of data)
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19 10/04/2023Social Media in Egypt
From E-marketing to Online Identity
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10/04/2023Social Media in Egypt
Website
YourBrand
From E-marketing to Online Identity
NewslettersOnline
Video
Social Media
Identity
Web Data
Analytics
SEO
Blog
Mobile
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10/04/2023Social Media in Egypt
Youtube
Social Media
Your Social Media “Identity”
FacebookLinkedi
n
Social Media
Monitoring
Social Mediatools
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Online Identity is a paradigm shift . . .
Why ??!
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Title Text
23 10/04/2023Social Media in Egypt
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Title Text
Social Media is a major building block
in your online identityWhy ??!
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Title Text
25 10/04/2023Social Media in Egypt
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Title Text
26 10/04/2023Social Media in Egypt
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What can social media do for your business?
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Title Text
TheBrand Ambassador
concept
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Title Text
30 10/04/2023Social Media in Egypt
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Title Text
Where do we start today?!
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34 10/04/2023
The Magical Methodology
PlanDo
CheckAct
Social Media in Egypt
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Title Text
Always remember
3Patienceersistenceassion
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Share “Valuable” Content
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Content is KING
Exert effort and time in building and sharing it
Blog, tweets, posts, photos, videos, articles, sky is the limit
Keeps your image as the field expert
Measure how your audience respond to your content
Social Media in Egypt
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37 10/04/2023Social Media in Egypt
Integrate!
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LISTEN, LISTEN & LISTEN
No listening without Engagement
No Engagement without listening
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Measure & Monitor
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The KPIs
True reach: Your network size & dynamics
Social Media influence: How influential you are?
Amplification: The likelihood that your content will be acted upon.
Social Media in Egypt
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Summary please!
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landing pageContest & Giveaways
Interesting contentBooking
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Build your videoShare itEngage
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44 10/04/2023Social Media in Egypt
Go Mobile!Geo-marketing
FourSquare
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Interact Egypthttp://Egypt.interact.itTwitter: @interactegyptFacebook & Linkedin: Interact Egypt
Fady RamzyTwitter: @cyberzizoLinkedin: Fady Ramzy
Grazie!شكرا
10/04/2023