social media in federal libraries/agencies
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Social Tools in Federal Libraries/Agencies
Aileen M. J. Marshall, MA, MLIS
Contact:
Email: Cyndera(at)gmail.com
Twitter: @Cyndera
Homepage: www.cyndera.com
LinkedIn:
http://www.linkedin.com/in/cyndera
Aileen joined the National Transportation Library (NTL) at the US DOT right after receiving her MLIS from the University of South Carolina.
She also holds a MA in English Linguistics from the Westfaelische Wilhelms-University in Germany.
She has experience in various library settings, including being a law librarian and serving as jail librarian for a jail in Virginia.
Aileen has a passion for social media in library environments and how these dynamic networks can help librarians to reach out to their customers and provide exceptional service.
In the past two years she has contributed to professional publications and conferences, and has been awarded two grants by the Special Library Association (SLA). She loves to advocate for the profession, is an active member of the DC/SLA Chapter and serves on various committees.
About Me
• Reach a larger population and the millennial generation.
• Provide public point of contact in case of a disaster
situation.
• Attract more people to events and programs.
• Add more subscribers to RSS feeds.
• Get to know your patrons and their perception of the
library.
• Increase overall awareness of the library and agency.
Social Tools & Federal Libraries
Competitive Intelligence & Federal Government
• Why competitive intelligence within the federal government?
• CI is the key-tool to being future-ready.
• Taxpayers scrutinize agencies and their spending.
• Competitive Intelligence is not about the competitors of an organization, but it’s keeping the organization competitive.
• Taxpayers expect more and better service from government agencies.
• Use Social Media and Tools to see what other agencies are doing, what you can learn from them (i.e. web site design, contact info display, FAQ).
• Agency web sites are rated based on random surveys on the web site (e.g. ForeSee)
However ….!
• Federal Legislations, Regulations, and Agency Policies .
• Social Media Policy: Strategy, Goals, How, Who …
The World of Social Media• Social Networks
• Micro Blogging
• RSS Feeds / Content Aggregation
• Social Bookmarking
• Wikis / Collaborative Workspaces
• Photo and Video Sharing
• Blogs
• Virtual Worlds
• Communication Dashboards
• Life Streams
Smithsonian Libraries
Library of Congress
Collaboration & Workspaces
https://www.fedspace.gov/landing/anonymous
http://www.transportationresearch.gov/Pages/index.aspx
Thank you!Social Media Outlets of the National
Transportation Libraru (NTL)
Facebook: http://www.facebook.com/nationaltransportationlibrary
Twitter: http://twitter.com/#!/natltranslib
Delicious: http://delicious.com/nationaltransportationlibrary
Flickr: http://www.flickr.com/photos/natltranslib/