social media in financial services supriya sharma you tube
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4,700,000,000ONLINE VIDEO STREAMS PER MONTH
Source: comScore Video Metrix, April 2009
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Mary Meeker 2009 – Comscore global, 08/09
Huge rise in time spent on YouTube Worldwide2nd biggest site in minutes. 3rd biggest in terms of audience.
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Source: ‘Did you know 4.0’ video. XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler
20 hrs of video uploaded every minuteSo how much is that exactly, put in context?
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Video
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Using YouTube
Top 5 tips on leveraging Video for Financial Service brands
Understand the environment, get started, and innovate!
1. Upload content. Tag it. Make it relevant.
2. Give your brand a home. Promote it.
3. Don’t be afraid of feedback.
4. Understand your audience. Test your creative.
5. Utilize the API. It’s free!
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Tip # 1
Upload it. Tag it. Make it relevant.
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Upload all your video assets
CommentaryTestimonialsHow toProduct ReviewsTV ads
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Tag it right : Be found in the masses
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Make content relevant The lines between content and creative blur
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Tip # 2
Give your brand a home.
Promote it.
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Promote your channel: Promoted Videos
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Tip # 3
Don’t be afraid of feedback.
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Don’t be afraid of feedback
Let them interact with your brand, and learn from it.
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Tip # 4
Understand your audience.
Test your creative.
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Understand your audience. Test your creative.
YouTube Insight, and YouTube Insights for Audiences
• YouTube Insight gives you in depth data about how popular your videos are, who’s watching, where and how they got there
• Insights for Audiences provides a window into your specific interest group: who they are, what they watch, search for, and where they are concentrated.
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Tip # 5
Use the YouTube API. It’s Free!
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Utilize the YouTube API: It’s Free!
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Remember to have fun! Experiment. Innovate.
It’s your story
And their story
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Thank you
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New to YouTube
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Promoted Videos Pre Roll Ads
Discover Videos by Entering Keywords
Watch Videos and Click on Related Videos
Discover Videos on the Google Content Network
Channel 4 Deal
Mass reach on our partner watch pages
Shows Pre Roll Ads on Google Video Network
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Custom gadget examples...
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