Social Media in Local

Government

Tim WilloughbyAssistant Director

LGCSB

http://blogs.cisco.com/

Effective Communication

• Clear Messages• Reduce Complexity• Don’t have opinions on

everything• Good and Bad News

Social / Open is forcing ChangeWith or Without the Owners / Shareholders

So far ICT has not fundamentally changed government

• 1990s: lCT expected to make government more transparent, efficient and user oriented

• 2005+: disillusion as bureaucracy still in existence

• Can Cloud Help?

Jane E. Fountain – Gov 1.0 – Just Replicating the Silos on the Internet

Social Media Basic Training

A way to connect people online to have conversations and exchange information

A way for consumers to communicate directly and connect with brands and people

A way for brands to strengthen communities

Viral, via mobile and web based platforms

What Social Media is…

Social media is not FREE. Takes time investment and engagement

A strategy

Broadcasting

The are no real experts or gurus

Driven by tools but people

What Social Media is Not …

http://linasrivastava.com http://riptideonline.com

5 Key Steps – The Journey

Map Business Strategy

Where Do we Want to GO

Align Social Media Tools

Architecture Mapping

Build Architecture

Define Processes, Roles and

Responsibilities

EngageIdentify and

Scale

EnableLearn and Innovate

Social Media

Social Media presents an Opportunity and a Challenge

ITVoice

ApplicationsInfrastructure

Network Video Finance Corp Services

?

SecurityScalability

Performance

EffectiveAdoption

UserRequirements

Workflow

Social Media doesn’t fit into traditional any of our silos

confusing

Wide Variety of Social Media

Wide Variety of Collaboration Technologies

Mobile, Office, Home, Inter-Company

CloudOn-Premises

Smartphones, Tablets, Laptops, Thin Clients

Video, Voice, Web, Social, Business Apps

Looking at twitter – during the bad weather…

Sample of full s

et

Breakdown of Tweets / Followers

Dublin So

uth

Dublin Fi

ngal

Galway

County

Kildare

Meath

Tippera

ry So

uthKerr

y

Wex

fordMay

oClar

e

Wate

rford

City

West

meath

Laois

Sligo

Carlow

Leitri

m0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

Irish Local Authority - Twitter Information CountyIrish Local Authority - Twitter Information Fol-lowersIrish Local Authority - Twitter Information Tweets

Examination of Data

• Need to focus on• #Hashtag

– #Emergency – • #Ice, #Snow, # Accident

– #Road Name• #N7, #R123, #M7

– #County• #Carlow, #Laois

– #Events• #Oxygen, #Fairyhouse, etc

• Need to carry out a conversation

• Need to manage central Accounts

• Social Media – Not just for Christmas

Hash Tag

Each County can have its own

Can Search for a Particular #Tag