social media in media - society for news design
DESCRIPTION
thunder::tech President Jason Therrien gave this presentation at the Society for News Design's Multimedia Rock Show to new media professionals and journalism students. At the event, Therrien discussed the evolving nature of social media and how news representatives can take advantage of this medium.TRANSCRIPT
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Social media in media
November 2010
Rock your audience.
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Who is this guy?
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New media is media
Online = offline Blurring of media types
Our approach:Constant trial and errorNo experts, just better observers
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Tired of talking about competition?
Time starvation All forms of media What’s your specialty? Personalities & the power of your brand
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Devices, Devices.
Proliferation of mobile At the point of action Tablets and more consumption
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Journalists & social media
You're in charge of:- Covering the story
What’s optional today:- Starting the conversation- Reigniting the conversation - Recapping the story
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Who me?
You have a public brand Social media policy knowledge Google is your friend
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Your social (media) status:
Blogs, LinkedIn, Facebook, YouTube, Flickr & Twitter
Link to your work (published or not) Status updates on projects Work on consistency
photosmessaging
Personality!
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Your readers want more:
Twitpics Teaser video from series Follow-up multimedia Tell us your favorite parts Hashtags Give the back story
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Your readers want more:
Admit mistakes and correct them Interaction
With fans With colleagues Ask for help & sources
Insider info – what didn’t make the cut?