1. Social Media & Prevention: Upside down/Right Side Up

• Oregon Prevention Conference

Prevention. Promotion. Possibilities

September 14, 2010

V Inside out 2. 3. #orprevcon Hashtag :-) 4. Do you remember when Whats Changed? 5. 6. ICT at computer The idea was that everybody would be putting their ideas in, as well as taking them out. --Sir Tim Berners-Lee 7. Connect Listen Observe Comment Collaborate Learn Create Publish The Social Web 8. People having conversations and sharing stuff online. less aboutOutreachandmore about Engagement Source : km Social Media 9. Why is this important? Why do we care? 10. Distinctions 11. How& where do you participate online? 12. In what ways does your organization or agency participate online? 13. Creators Spectators Joiners Collectors Critics Conversationalist Inactives 27% Groundswell by Josh Bernoff & Charlene Li/ Forrester Says 14. Creators 15. Conversationalists 16. Critics 17. Collectors 18. Joiners 19. Spectators 20. Inactives 21. Can you join them? Source:Ross Mayfield Where are your people? 22. Because 3 out of 4 Americansuse social media technology Source: Forrester, The Growth of Social Technology Adaptation 23. Because 2,000,000,000 YouTube videos viewedevery day Source:YouTube Fact Sheet 24. Twitter Growth 190 million Twitter visitors p/mo 65 million tweets per day 25. Source:Techxav 26. Because Social Media ... Is where the people are Social technology is shifting power away from established media ... to the hands of the people. Image Source: LaDonna Coy Inauguration Day 2009 27. The message iswhatthe peoplesay it is. Source:Editor B 28. A Force for Good

Passion

Experience

Curiosity

Resourcefulness

Knowledge

+ x = The Social Media Equation Source: Adapted from123SocialMedia 29. When we change the way we communicate, we change society. --Clay Shirky 30. The dance has changed Our Work 31. Expert Models Knower Image Source:David Wilcox 32. Networked Models Learner Image Source:David Wilcox 33. SoMe & Community Framework Social Media & Community Framework 34. Connect & Listen 35. Search, discover, listen 36. Track SoMe

Date

Type of source

Name of source

URL

Ranking

Sentiment

Comments

37. Sarahs Google Alerts 38. Network & Communicate 39. New opportunities 40. Researchers on FB 41. Circles of SA Recruitment video Community events Recruitment 42. Contribute Create Buzz 43. Julie Hynes 44. delicious Network andresearch and resources 45. http://www.flickr.com/creativecommons/ 46. Sample CC Using Creative Commons 47. Create Buzz 48. Tweet 49. 50. Participate and Collaborate 51. Online Polls & Surveys 52. To: 22333 From: 19234 Your Name Session 1 53. To: 22333 From: 7349Your Name Session 2 54. TEDxChange 55. SoMe & Community Framework Social Media & Community Framework 56. Your Online Home 57.

* Promote provider activities, events and ideas

* Provide information to providers or community members

* Advocate for a prevention cause

* Raise funds

* Increase awareness

* Host conversations that matter

* Establish and nurture relationships

* Seek community feedback or input

* Distribute information quickly, broadly

* Tell the community story, celebrate successes

Build it BEFORE You need it Whats the value or benefit? 58. Why is social media important? When we changethe way we communicate,we change society. --Clay Shirky Here Comes Everybody 59. We connect, engage or become increasingly irrelevant These things I know ... Its about our conversations .. that matter We have the toolsA change in our analogthinking is required 60. References

Google Alertshttp://alerts.google.com

Twitterhttp://www.twitter.comand http://search.twitter.com

Googles rank engine PRChecker http://www.prchecker.info/check_page_rank.php

Technoratihttp://www.technorati.com

YouTubehttp://www.youtube.com

Delicioushttp://del.icio.us

Facebookhttp://www.facebook.com

TechXavhttp://www.techxav.com/2010/03/19/if-facebook-were-a-country/

Techcrunch on Twitter growthhttp://techcrunch.com/2010/06/18/latest-comscore-stats-show-twitter-growth-is-still-strong/

YouTube Fact Sheethttp://www.youtube.com/t/fact_sheet

123Social Media slide on Social Media Revolution (slide 28)http:// www. slideshare .net/123socialmedia/socialmediaevolution

Quotation @ davidalston

61. References

Nurturing Environmentshttp://www.nurturingenvironments.org/

Dr. Dennis Embrys Facebook Pagehttp://www.facebook.com/home.php?#!/pages/Dr-Dennis-Embry/52001703607?ref=ts

Circles of San Antonio Coalition YouTube Channelhttp://www.youtube.com/user/CirclesofSA

Problem Gambling Prevention Blog (Julie Hynes)http://gamblingprevention.blogspot.com/

Creative Commonshttp://www. creativecommons .org

Examples from Kansas, SoMe Survey with links to PDF file of instrumenthttp://bit.ly/10fL86

PollEverywherehttp://www.polleverywhere.com

Survey Monkeyhttp://www.surveymonkey.com

PollDaddyhttp://www.polldaddy.com

What is the Future We will Make (Gates Foundation Campaign)http://www.gatesfoundation.org/tedxchange/Pages/photo-campaign.aspx

Social Media Technology in Preventionhttp://technologyinprevention.blogspot.com

Learning Chi athttp://www.ladonnacoy.com

Traditional and Social Media Distinctions http://bit.ly/a8gsFD

Social media & Community Framework http://bit.ly/axnlOm

62. Photo Citations

These things I know images

• • http://www.flickr.com/photos/graphicfootprints/

• • http://www.flickr.com/photos/zakh/337938459/

• • ht tp://www.flickr.com/photos/amylenzo/11992734 0/

63. Photo Citations

People Network http://www.flickr.com/photos/luc/1824234195/in/photostream/

Stairs remixed fromhttp://www.flickr.com/photos/essjay/95611580/in/faves-coyenator/

Crowdhttp://www.flickr.com/photos/jamelah/2818191116/

David Wilcox Networkshttp://socialmedia.wikispaces.com/Network+structures

Kitten/puppieshttp://www.flickr.com/photos/97777048@N00/3502456580

Handshakehttp://www.flickr.com/photos/dmswart/1003713064/in/faves-coyenator/ (used with permission)

BP protesthttp://www.flickr.com/photos/editor/4656148830/

Maphttp://www.flickr.com/photos/ross/481518848/

Dog http://www.flickr.com/photos/galabassoon/2655536486/

Duckhttp://www.flickr.com/photos/cobalt/613795033/

64. This presentation is licensed underCREATIVE COMMONS. This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license.The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all photos to the original source. Suggested Attribution:Source: LaDonna Coy, Learning Chi, Inc.Oregon Prevention Conference September 14, 2010