social media in ramadan; exploring arab user habits on facebook and twitter - infographic
Post on 24-Jan-2015
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DESCRIPTIONRamadan has a tremendous impact on people's behaviors and daily routine in the Middle East. In this infographic, we've ventured to explore the impact of the Holy Month on social media consumption in the region. Specifically, the two most popular platforms - Facebook and Twitter.
- 1. Social Media In Ramadan Do People Engage More on Social Media During Ramadan? We tracked the engagement generated in the region during Ramadan 2012 and compared to the same time interval outside Ramadan. Egypt Facebook Twitter 2:004:00 PM PM 6:0012:00 PM PM Oman 11:0010:00 PM AM Bahrain 6:007:00 PM PM Qatar AM PM Lebanon 10:00 4:00 Kuwait 8:002-4 PM PM Jordan AM PM 2-4 6:00 KSA 4-610:00 PM AM PM 7:00 PM 6:00 UAE 2:00 PM 4:00 PM Exploring Arab User Habits on Facebook & Twitter 33% Before Ramdan During Ramadan 30%Increase During Ramadan Before Ramdan During Ramadan Are People More Positive or Negative on Social Media in Ramadan? We manually analyzed the engagement we tracked and categorized them as positive, negative and neutral. During Ramadan After Ramadan Before Ramadan 0 0.02 0.04 0.06 0.08 0.1 0.12 0.14 Positive During Ramadan After Ramadan Before Ramadan Negative 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% During Ramadan After Ramadan Before Ramadan Positive During Ramadan After Ramadan Before Ramadan Negative Increase During Ramadan Facebook Twitter Facebook Twitter D U B A I R I YA D H A M M A N D U B A I R I YA D H A M M A N How do people engage online with brands during Ramadan? We tracked the growth in engagement levels in addition to the best times for brands to connect to customers in nine countries in the Middle East. +105% -4% -16% +28% +67% +7% +35% +13% +33% +11% +56% +18% -33% +6% +74% +30% +57% +8% Recommendations Re-adjust your posting times and align with your audience to maximize engagement. Optimize your content mix with users' changing interests to stay relevant and build stronger relationships. Launch integrated marketing campaigns as media consumption increases during the Holy Month. Increase advertising support during Ramadan to push your contentfurther.