social media in the medical sciences
TRANSCRIPT
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Social Media in Science and Medicine
Parminder S. Basran, Ph.D @psbasranBCCA- Vancouver Island CentreUniversity of Victoria- Dept. Physics & Astronomy
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Disclosures and Disclaimers
No financial conflicts of interest to disclose.
Disclaimer:
I am not a Social Media consultant.
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Clinical Responsibilities
Academic Responsibilities
TeachingResponsibilities
Professional Issues
Learning ObjectivesSocial Media?
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Road Map
What “Social Media”
How do WE Learn?
What are we learning?
Why “Social Media”
How “Social Media”
Closing Remarks
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Road Map
What “Social Media”
How do WE Learn?
What are we learning?
Why “Social Media”
How “Social Media”
Closing Remarks
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What is Social Media
https://en.wikipedia.org/wiki/Social_media
Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-
based applications that build on the ideological and technological foundations of
Web 2.0, and that allow the creation and exchange of user-generated content.”
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What is Social Media
• How might Social Media be used as a tool for research, education, professional development, for medical physicists and biomedical engineers?
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Road Map
What “Social Media”
How do WE Learn?
What are we learning?
Why “Social Media”
How “Social Media”
Closing Remarks
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… and the way create, share and exchange information is changing…
The times are a changing…
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How do we learn?Reading
Hearing
Seeing (static i
mages)
Watching a demonstration
Participating
Si
mulating/Teaching
Retention Rate(after 2 weeks) 10 %
20%
30%
50%
70 %
90% Dale E. Audio-visual methods in teaching. 3rd ed. New York, NY: Holt, Rinehart, and Winston, Inc; 1969
Hierarchy of learning through the programming of real experiences. i.e., on-the-job training
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How do MPs/BMEs learn?Reading
Hearing
Seeing (static i
mages)
Watching a demonstration
Participating
Simulating/Teaching
Traditional educational methods – UG, Graduate Work
Mentoring, residency, working and communicating with colleagues (ex: conferences, mail lists, etc)
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How are we learning now?Reading
Hearing
Seeing (static i
mages)
Watching a demonstration
Participating
Simulating/Teaching
About 70% of internet users, and roughly 50% of adult users are watching videos.
Q:What do we watch the most?Movies or TV show = ?
Comedy or humorous videos = ?
Political videos= ?
Educational videos= ?
http://www.pewinternet.org/2013/10/10/online-video-2013/
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How are we learning now?Reading
Hearing
Seeing (static i
mages)
Watching a demonstration
Participating
Simulating/Teaching
About 70% of internet users, and roughly 50% of adult users are watching videos.
Answer:Comedy or humorous videos = 50%-1st
Educational videos= 38%-2nd
“Comedy and educational videos continue to be at or near the top of the list of most widely viewed types of online video, now joined by how-to and music videos”
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What tools are we using to create / share / exchange?
http://www.pewinternet.org/2013/06/05/smartphone-ownership-2013/)
• 91% of Americans own a phone
• Over half are smart phones
• 86% worldwide
• Almost 2/3 use cell phones for internet usage.
• Many do not have internet access at home!
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How are we sharing?
Survey targeted at Medical Physicists capturing their thoughts on - The use of traditional lists/email groups and user forums;- Their use of Social Media for- Educational, research, clinical and/or professional matters
- Shared with medphys listserv, Twitter, and email
N = 137Europe - 16Africa - 1South America - 3Australiasia - 4North America - 82Canada - 15United States ~ 67
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How are we learning?Q: If you subscribe to these forums, discussion lists, mail lists, do you actively participate in them?
Yes, most of them 12%
Yes, but only some of them 53%
No, not any of them 34%
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Our knowledge of Social Media?
Q: How would you describe your knowledge of Social Media?
Know a lot 26%
Know a moderate amount 46%
Know a little bit 26%
Know nothing 2%
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Summary of Survey Results
• We know a fair bit about Social Media• Many are reluctant to engage in dialogue
– Fear of ‘asking a stupid question’– Privacy concerns– People don’t feel they have true peer-to-peer
communication• See complete survey results here:https://www.surveymonkey.com/results/SM-872G62S7/
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Road Map
What “Social Media”
How do WE Learn?
What are we learning?
Why “Social Media”
How “Social Media”
Closing Remarks
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What are we learning?
http://www.slideshare.net/bradfrostweb/death-to-bullshit
“Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone.” (http://www-03.ibm.com/software/products/en/category/bigdata)
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What are we learning?
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Road Map
What “Social Media”
How do WE Learn?
What are we learning?
Why “Social Media”
How “Social Media”
Closing Remarks
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Social Media and Medical Sciences
What? We invented the internet.
The Basics of Social Media for scientists and engineers http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3635859/
Why? Because it can influence your professional life
Because it counts
Because, surprisingly, you can control it
How? Get over it
Establish a presence
Aggregate/filter/simplify
Engage
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• Breakthroughs / insight that alter perspectives/ assumptions are unpredictable and depend on unexpected events and encounters
Why? Research Impact
Science
Breakdown of Model
Adopt change model
Paradigm shift
Engagement is a stick that stirs the research pot!
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There is a lot of great content and tools out there
Information sharing via educational groups / websites– www.researchgate.net … articles– www.slideshare.net … presentations– www.academia.net … researchers
Blogging / Microblogging- @googlefacts @clevelandclinic @HHSGov @MayoClinic, etc- @iupesm, @medphysca, @iomp- Storify
Why? Research & Education ImpactReading
Hearing
Seeing (static images
)
Watching a demonstratio
n
Participating
Simulating/
Teaching
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Why? Clinical & Professional Impact
https://www.patientslikeme.com
#wc2015yyz
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Find
Filter
Aggregate
Digest
Archive
Why? Because you can control it
ReadabilityBookmarksEvernote
Hootsuite Tweetdeck Feedly GoogleCurrentsFlipboard
ZoteroPapersDevonThinkPro
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Why? Because it counts
http://vpfaa.indiana.edu/docs/promotion_tenure_reappointment/pt-revised-review-guidelines.pdf
“UCAPT welcomes innovative approaches to scholarship and strives to evaluate digital scholarship through evidence of contribution, impact, peer review, and creativity.”
http://policy.usc.edu/files/2014/02/appointments_promotion_tenure.pdf
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Why? Because it counts
“37% of employers use social networks to screen potential job candidates”
“ …managers aren’t just screening your social media profiles to dig up dirt; they’re also looking for information that could possibly give you an advantage.”
http://www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-can-help-or-hurt-your-job-search/
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Why? Because it counts
https://twitter.com/medicalphysics/status/608003445681963008?refsrc=email&s=11
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Besides, what is the end game?
“The good news is you’ve published your manuscript! The bad news? With two million other new research articles likely to be published this year, you face steep competition for readers, downloads, citations and media attention — even if only 10% of those two million papers are in your discipline. …
If the end game is impact, the way there is engagement.”
http://blogs.plos.org/plos/2015/03/get-paper-noticed-join-current-scientific-conversation/
http://melissaterras.blogspot.ca/2011/11/what-happens-when-you-tweet-open-access.html
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Road Map
What “Social Media”
How do WE Learn?
What are we learning?
Why “Social Media”
How “Social Media”
Closing Remarks
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OK! Fine. Lets do this… but
Get over it It’s okay! Don’t worry!
Can I do it? 31 privacy legislations in Canada (2 in BC alone, 1 for my institution/employer, 1 for my university)
What are the Pitfalls to Avoid?
Do it safely
Do it smart
Engage
What Tools Do I Need?
Find the content first (let that determine your channels/streams)
Filter-Aggregate Digest Archive
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Pitfalls…
Text$=“Hello World!”PRINT Text$END
PRIVACY = 1DECLARE SUB PostOnline (PRIVACY)DO INPUT ”Do you want to post something online? ", Post$ CALL PostOnline(PRIVACY)LOOP WHILE Post$ = "Y”
SUB PostOnline(PRIVACY) Text$ = “Hello World!” PRINT Text$ PRIVACY = 0END SUB
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Create & Manage Your Social Media Accounts
“Personal?” “Professional?”
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Get the Content
Start with your professional societies, journals, research institutes, etc
Search for experts, colleagues, students- Look within their networks (ex: Lists)
Perform topical searches of things that interest you- Include websites of interest
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Aggregate and Digest!
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Create! Share! Exchange!
• Share links• Engage by
– Ask and and answer questions– Add perspective, critique, or offer insight– Tweet your work
• Support and encourage– Retweet/Favorite/Comment
• Hashtags! #medradjclub #hcsmca #bcsm– http://www.symplur.com/healthcare-hashtags/tweet-chats
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https://hawksey.info/tagsexplorer/?key=1BSufgSndfm92sk-vH4Qlg5VacqwbqPyJkwxkK6WrawM&sheet=Archive
Why not start now? #wc2015yyz
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Road Map
What “Social Media”
How do WE Learn?
What are we learning?
Why “Social Media”
How “Social Media”
Closing Remarks
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Closing thoughts
• Authenticity is irreplaceable
• Stay in control / regulate
• Foster a healthy community
• Engagement is worth the effort
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And a final word for the pessimists…
Climate change due to human activity 50%(scientists) vs 87% (general public)
Childhood vaccines (MMR) should be required 68% (scientists) vs 86% (general public)
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Thank you
Thx!
@medicalphysics
@subatomicdoc
@kimnayyer @psbasran
http://www.slideshare.net/pbasran/
I DON’T ALWAYS USE SOCIAL MEDIA IN
MEDICINE AND SCIENCE
BUT WHEN I DO, I ALWAYS ENGAGE
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EngagementLearner - Instructor- Personal- Remote web-based, phone, etc.
- Skype, Google Hangouts, text messaging, MOOCs
Learner - Content- Primary (journals) and secondary (books) sources- Internet resources (blogs, wikis, govdocs, etc)
- YouTube, Twitter, ResearchGate, GoogleScholar
Learner – Learner- Peer-to-peer dialogue- Internet resources (lists/mail services, forums, etc).
- Direct Messaging (Twitter/WhatsApp),
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http://blogs.plos.org/plos/2015/03/get-paper-noticed-join-current-scientific-conversation/
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Adds
Adds
Adds
Promo
Why? Because you can control it
Social Media in Science and Medicine – #wc2015yyz 47 of 432. Social Media and the Medical Sciences
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How are we sharing?Q: If you subscribe to forums, discussion lists, mail lists, do you find information contained therein relevant in your educational, research, clinical and/or professional activities?
Most forums/lists have postings that are relevant 59%
Some forums/lists have some postings that are relevant 39%
Few forums/lists and few postings are relevant 9%
I don't subscribe to forums/lists 1%
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Our knowledge of Social Media?Q: Do you subscribe to any of these platforms/channels?
Yes No, but interested
No, and not interested
Facebook 68% 3% 29%
LinkedIn 69% 9% 22%
Twitter 40% 13% 47%
Google+ 46% 11% 43%
Reddit 11% 19% 70%
ResearchGate 22% 25% 53%
Instagram 14% 10% 76%
Pintrest 18% 10% 72%
Other
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What is Social Media
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AbstractKey learning objectives of this presentation:
- Define Social Media
- Explore how we learn, share and engage with each other- Provide some arguments WHY your engagement with
Social Media can help your professional life- Provide some suggestions on HOW you might do this,
effectively and safely.