social media in your company - getting colleagues and bosses buy-in
DESCRIPTION
Getting started with social media in large organisations requires time, conviction but also colleagues buy-in. Hereby a short description of a stepped approach to gain internal buy-in to get started with social mediaTRANSCRIPT
![Page 1: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/1.jpg)
April 9, 2023
Selling social media in your organisation
Social media forum – Emakina/Social
Audrey Benoit – Head of Emakina/Social
![Page 2: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/2.jpg)
“Hello, my name is Audrey. I’m responsible for Emakina/Social”http://www.emakina.com/social/index.cfm
In a previous life, I also was in Brick & Mortar
![Page 3: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/3.jpg)
“Social media is a BIG, revolutionary, life-changing tidal wave having you enter into A NEW ERA...”
The last three years you have been told that…
![Page 4: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/4.jpg)
With plenty of success stories
![Page 5: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/5.jpg)
... A natural-born customer-centric organisation
... A digital native organisation
... Selling any cool B2C product
... An agile & flexible SME
... A rock star
However you are not…
![Page 6: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/6.jpg)
... A regular Brick & Mortar organisation
... With well established working processes (and people!)
Marketing communicationExternal communication
Customer careOperations
IT developmentsLegal stamps
(Did someone say “Working in silos?”)
You are …
![Page 7: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/7.jpg)
How to get therePrinciples
![Page 8: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/8.jpg)
#FACTS
#REVELANT
#REALISTIC
Keep in mind
![Page 9: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/9.jpg)
#FACTS
#REVELANT
#REALISTIC
Keep in mind
No fancy glitter. Measure conversations around you, your competitors, your industry.
![Page 10: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/10.jpg)
#FACTS
#REVELANT
#REALISTIC
Keep in mind
No fancy glitter. Measure conversations around you, your competitors, your industry.
Define a meaningful presence that serves business purposes and customer needs
![Page 11: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/11.jpg)
#FACTS
#REVELANT
#REALISTIC
Keep in mind
No fancy glitter. Measure conversations around you, your competitors, your industry.
Define a meaningful presence that serves business purposes and customer needs
You will not be a social Guru in one day. Learn to walk before running.
![Page 12: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/12.jpg)
#ENGAGING
Keep in mind
Listen to what stakeholders have to say, their experience, their perception
Assess their social media knowledge
Involve them in the main decision-making steps
![Page 13: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/13.jpg)
How to get thereProcess
![Page 14: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/14.jpg)
![Page 15: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/15.jpg)
A stepped approach – step 1
Do a pre-study Objective:
Get to know if there is a social opportunity & get a go ahead to work further
First wave of awareness build Conversations around your brand & products Competitor social strategy, tactics & conversations
analysis Industry best practices analysis Your target group conversation mechanics SHARE RESULTS!
![Page 16: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/16.jpg)
A stepped approach – step 2
Set-up a social programme management office Objective: A group of key people in the
organization who are appointed to decide on the social program objectives, strategy, processes and rollout
Assess and upgrade their knowledge around social media
Decide if you need help for the next steps
RFI, RFP, BUDGET.
![Page 17: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/17.jpg)
A stepped approach – step 3
Define a strategic plan and tactical roadmap Objective: One relevant and realistic direction Analyze past experiences if any Objectives & KPIs Positioning proposal Prioritized tactical roadmap & presence definition
![Page 18: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/18.jpg)
A stepped approach – step 4
Get started with 1 or 2 pilots Define:
People in charge and interaction with other departments
Conversation strategy Build, measure and report results!
Objective: tangible, do-able Second wave of awareness build
Attention : you don’t get twice the chance to make a first impression!
![Page 19: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/19.jpg)
A stepped approach – step 5
Run your tactical roadmap iteratively Tweak the program tactical actions based on results
& experience Gradually you are involving more people, projects,
departments Objective: Learn by doing
Report regularly Get social KPIs in executive reporting.
![Page 20: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/20.jpg)
A stepped approach – step 6
Stay on top Don’t blindly run your program based on your own
experience Organize awareness sessions with externals Monitor and re-evaluate regularly competition &
best practices
![Page 21: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/21.jpg)
A stepped approach – step 6
Stay on top Don’t blindly run your program based on your own
experience Organize awareness sessions with externals Monitor and re-evaluate regularly competition &
best practices
Share your experience! Anyone motivated to speak at a conference?
![Page 22: Social media in your company - getting colleagues and bosses buy-in](https://reader033.vdocument.in/reader033/viewer/2022051817/547b704a5906b59a798b4610/html5/thumbnails/22.jpg)
Thank youAudrey Benoit, Head of Emakina/[email protected]://be.linkedin.com/in/audreybenoit@TheSyxOne
www.emakina.com