social media insight
TRANSCRIPT
BIT QUIRKYBringing Creative Idea’s To Life
Social Channels
Twitter - Microblog
Facebook - Personal meets Business
LinkedIn - Business professionals
Instagam - Image based, owned by Facebook
YouTube - Biggest search engine globally, owned by Google
20 million LinkedIn members within the
UK
Adding a professional photo to your profile makes you 14x more likely to be found on
LinkedIn members that list skills on their profiles see increase
of 13x in views
23% of all online adults use Twitter
Twitter is more popular among younger adults
—30% of online adults under 50 use Twitter
Content Marketing: The BasicsResearchers found that colored visuals increase people's willingness to read a piece of content by 80%.
46% of marketers say photography is critical to their current marketing and storytelling strategies.
65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.
Content Marketing: The BasicsShoppers who view video are 1.81 X more likely to purchase than non-viewers.
Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%.
In July 2015, Periscope users were watching 40 years' worth of videos every day.
Q & A
Over to you.Please feel free to ask me any questions you may have surrounding the effectiveness of content marketing and more specifically social media.
@BIT_Quirky
www.bitquirky.com