social media integration map example
DESCRIPTION
An example of what an integration map looks like for someone implementing a social media strategy. The idea is to create visual maps that illustrate how your content will be distributed across the social media tools you will use. These maps can be useful to ensure that all your content is well distributed and that duplication of content is avoided. These maps are also useful to have in the early stages of a social media strategy, so that any future tools that are added can be easily and appropriately integrated.TRANSCRIPT
Social Media Integration Maps for Joyanne Howell: Marketing Consultant
Prepared by Joyanne Howell April 2012
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Distributing Blog/RSS Feed�Map 1
Import posts using Networked Blogs App
seondary strategy: bookmark blog & use tags.
*1
* 1: see Notes, pg. 8
Post Regular Blog Entries
Import Blog Entries into HootSuite
Post selectively to LinkedIn status updates
Post to Twitter stream
Import blog into mobile app
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Updating Statuses / Twitter�Map 2
Create posts in HootSuite and selectively post to applicable tools
Post to Twitter stream
Post selectively to LinkedIn status updates
Selectively update Facebook Page
Import Facebook Page status updates using Gooce (Firefox Addon)
Attempt selective profile status updates for G+Page using internal features.
*2
* 2: see Notes, pg. 8
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Distributing Images�Map 3
Add images directly to Flickr Sets
Import images to Facebook Page using Flickr App (by Involver)
Blog sidebar has Flickr Widget that links directly to Flickr Photostream
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Distributing Video�Map 4
Add video uploads and favourites directly to YouTube playlists
Embed select videos into presentations and upload to slideshare tool
Import select videos into blog using embed code in posts
Import videos to Facebook Page via YouTube App
* 3
* 3: see Notes, pg. 8
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Integrating SlideShare�Map 5
Upload presentations and relevant documents to SlideShare
Import to Facebook Page using SlideShare App
Import to LinkedIn profile using SlideShare App
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NOTES 1: WordPress site contains the following integration features: -Facebook Like Button -Twitter stream widget -Flickr widget -YouTube badge -Google+ badge -AddtoAny share widget
2: Google Plus PAGE does not currently allow external site integration (via Apps or plugins) -Beta testing was done for HootSuite, but no official platforms currently exist.
3: Pro version of SlideShare allows direct video uploads/embeds. Would upgrade for Phase 2 of the integration plan.
Cover image courtesy of http://photostock.egwebsitedesign.com