social media @ intel: how content drives success
DESCRIPTION
Social Media & Content @ Intel, presented by Jennifer Lashua, Social Media COE at Intel, at Content Marketing Bootcamp San Francisco, February 21, 2013.TRANSCRIPT
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INTEL CONFIDENTIAL, FOR INTERNAL USE ONLY 1
Social Media @Intel
February 2013
Jennifer Lashua Social Media COE
@runningjen
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INTEL CONFIDENTIAL
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1 Global Facebook page 54 country pages
25M fans
1 Primary Twitter Handle 30 supporting handles
1M followers
1 Global YouTube Channel 14 International Channels
50M video views
1 Google+ Page 7 circles
400,000 followers
Pinterest, Tumblr, Instagram
Local networks Weibo, RenRen, Vkontakte, etc
27M global fans/followers
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Who we’re speaking with
What their passions & problems are
When they want to engage
Where’s the gap
Why they care what we have to say
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think … feel … do …
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Putting it into practice
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So
cia
l Me
dia
Ed
ito
ria
l Ca
len
da
r [K
ap
ost
]
Monthly Ideation Sessions
Weekly idea pitch
[Kapost Content]
Feedback
Idea revisions & Content Delivery [Kapost
Content]
Ideation Writing Reviews / Approval
Publish to iQ
Relationships – OEMs, PR, events,
etc Idea Development
Co-create / source content
Idea Submission Evaluation Reviews / Approval
Campaign Concepting
Social Ideation
Asset development
Reviews / Approval
Social Media Editorial Process
Content
Dev
iQ
Campaigns
Internal
Content
Sourcing
Editorial
Req Form
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So
cia
l Me
dia
Ed
ito
ria
l Ca
len
da
r [K
ap
ost
]
Publishing & Community Management
Sp
rin
klr
Community Management
Engage
RT
Repin
Comment
Like
Reblog
Favorite
Moderate
Answer Questions
Thanks
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INTEL CONFIDENTIAL
Thank you!
@runningjen