social media introduction
DESCRIPTION
An introduction to basic concepts of social media, and why it is significant. Includes examples.TRANSCRIPT
SOCIAL MEDIA 101:Why all the fuss?
Jodi Sperber, MSW, MPH
June 22, 2010
What we’ll cover
You’re already doing it What makes social media
different Basic principles and types Examples of use Thinking strategically Next steps
What is it NOT?
Same thing, only different
Communication is always evolving Printing press, pony express,
telephone, internet… Social media is the latest, and
perhaps most significant, shift in communication
Does not replace other media Expands the horizon of what was
previously possible
What is different?
One Many
What is different?
Many Many
One Many
Basic Principles
Participation Openness Conversation Community Connectedness
Adapted from http://is.gd/cWWZ9
Type Concept Examples
Blogs
Online journal where posts are arranged in reverse chronological order. Often combines text, pictures, links, video.
Talking Points Memo, Disease Management Care Blog, many newspapers
Content Communities
Place to organize and share content.
YouTube, Flickr, del.icio.us, digg, SlideShare
Forums Online space for open discussion.
Many product and topical interest sites.
Adapted from http://is.gd/cWWZ9
Type Concept Examples
Microblogs A very, very short blog.
Twitter, Yammer
Podcasts
Audio and video recordings, which can be downloaded one by one, or automatically via subscription.
Name your area of interest, and there’s likely a podcast…
Social Networking Service
Online space to build a personal profile and connect with others.
Facebook, MySpace, Twitter
WikisA site that allows users to enter and edit content.
Wikipedia, answers.comAdapted from http://is.gd/cWWZ9
Why is this important?
Dramatic shift in how information is shared
Barriers to participation have been greatly reduced
Anyone has the chance to be heard With free tools and expanding platforms,
creativity beats $$
“Communications tools don't get socially interesting until they get
technologically boring” – Clay Shirky
How is it used?
To host a conversation
To share an experience
http://www.youtube.com/watch?v=5YGc4zOqozo
To gain support
http://www.youtube.com/watch?v=grVeOqsm2D0
To collaborate
To respond to events
“Google has been working to develop a better map of Haiti through its crowd sourced Map Maker application … encourages users to enhance Google Maps by adding street names, points of interests, and editing driving directions … Google said it had made all of its raw Map Maker data about Haiti available to the United Nations to aid in relief efforts.”1
Maps: http://is.gd/cVuOH1. PC World, 1/14/2010: Google Earth Reveals the Devastation in Haiti http://is.gd/cVuSp
To be a source of information
http://diseasemanagementcareblog.blogspot.com/
Hospitals are increasingly on board
As of June 20, 2010 744 Hospitals total
344 YouTube Channels530 Facebook pages557 Twitter Accounts96 Blogs
Read more: Hospital Social Network List: http://ebennett.org/hsnl/#ixzz0rUopyc2i
Hospitals are increasingly on board
“Though this be madness, yet there is method in 't.”
Amplification&
Speed
This is what makes social media powerful, and what
makes it potentially intimidating
Just as you can promote something, others can
use the same exact channels to do the same.
Photo Credit: Obie Fernandez, via Creative Commons
http://is.gd/cVxJU
What you do should be driven by what you are
trying to accomplish.
Strategy first.