1. Social Media MarketingHosted byDelivered by

2. Who we arePhilip OakleyOutserveWebCEO Chief Evangalising OfficerAndy HarrisonOutserveWebDirector of Inspiration and Learning 3. The Black Country Changed the World 4. Better transport led to 5. Improved communication & commerce 6. 1989 7. SocialMediaRevolution 8. 20031998200420052006 9. Create Your Report CardCritically evaluate where they are now with socialmedia? e.g. questions like:What platforms are you using? (e.g. Twitter)Do you understand the best platforms for you?How much () business have you got?Do you have a plan?How well is social media working for you? 10. #Lego 11. Lego Cusoo 12. Have a Plan! 13. Social Media Plan1.Executive overview2.Define specific social media goals(measureable)3.Research your audience (Who, Where etc)4.Pick your platforms5.Plan and execute delivery (Content Marketing)6.Track metrics (adapt accordingly) 14. Content Marketing Plan1. What content does your audience want?2. What content do you already have?3. What content can you create?4. What platforms should you use?5. How often should you post?6. When should you post?Build into you Social Media Plan Calendar 15. How often should I post? 16. How often should I post?EVERYDAY! 17. Saturdays and Sundays?Getand 18. Social Media Plan Calendar 19. Social Media Plan Calendar 20. Social Media Plan Calendar 21. DebateWhat frustrates youabout Social Media? 22. BREAK 23. Engaging You Audience 24. Duke of York An Independent Cinema in Brighton 25. They've recognized that a lot of their clientele are young Plenty of followersprofessionals using new technology, so they adapted theirmarketing to suit that demographic. Their Twitter accountcontains a good mix of interaction with followers, as well aslinks to film teasers, exclusive announcements and specialoffers. 26. What works for you and engages your audienceThe need to evolve 27. Let take a listen://youtu.be/PIhvP7hNDRI?list=PLxFOpwTYMzE3Zjl-RNEe5TpTGd-RjCQFx 28. Getting consumersto promote yourproduct 29. Become a clubmember 30. #Hashtags 31. #WestMidsHour 32. #Cannockhour 33. #StaffordshireHour 34. #WestMidsHour 35. Become an expert on theplatforms that matter to you 36. 1st Goal/ObjectiveReport CardDescription:Social Media Platform you will useImportance Essential Important Desirable2nd Goal/ObjectiveDescription:Social Media Platform you will useImportance: Essential Important Desirable3rd Goal/ObjectiveDescription:Social Media Platform you will useImportance: Essential Important Desirable 37. Close