Social Media + IRL Networking = A Job!*A real life success story

Presentation by Nick Rovisa

*Disclaimer: Presentation not guaranteed to get you a job. Sorry.

First and foremost..

THANK YOU“You coulda been anywhere in the world, but you’re here with me.. I appreciate that”

Jay-Z

So Who Am I?

• I’m Nick Rovisa

I used a mix of social and real-life networking to land a digital gig in New York City, and I’m going to tell you how I did it and how you can too. Trust me, it’s not rocket science.. Or is it?Nick Rovisa – Rocket Scientist

What does everyone want to be when they grow up?

Question before we start

My long story, short.

September 2010Working at Break the Ice Media

September 2010Registered for SMACS b/c Deirdre Breakenridge was one of the speakers

September 2010Tweeted at Deirdre thanking her for coming to Roc & asked if I could get a photo with her

September 2010She responded positively and I was in.

October 2010She presented and we met in person.

About a week laterI decided to connect with Deirdre on LI.

A few weeks laterFriend sends me job opening. Hiring Manager happens to be connected to Deirdre!

February 2011After applying (with a recco from Deirdre) and a few interviews, I did it!

How I see it.

Social Media

IRL Networkin

g

Opportunity

*Active & Consistent Participation

AKA HUSTLE

My Social Strategy

My social strategy was to be on everything at all times and it worked for me.

YOU should NOT be on everything just for the sake of being on everything.

My best piece of advice

“At the core, marketing and communications is about building relationships, but the key is knowing how to do it in a way that feels relevant and authentic to someone.”- Charlene Li, Author, Open Leadership

If you remember nothing else, make it be this:

Be Relevant and Authentic

Authenticity in action

Working your “strategy”

• Develop your personal brand & stay true to your mission

• Be active and smart online

• Mix in the real thing

• Hustle, rinse, repeat

Develop your personal brand & stay true to your mission

• Who are you? What’s your story? What do you do? What do you want? What do you stand for?

Claim your corner of the internet: Create an online resume:

Be active and smart online

1. Follow agencies you’re interested in– Follow some employees too

2. If co. just published something, comment on it.

3. When you think the time is right, try and take the conversation to the next level.

– Ask for an intro or schedule and informational meeting

4. Stay up-to-date and congratulate them on biz wins and new work.

5. If interested in a specific role, check out their employees on Linkedin and the professional journeys they took before landing their position.

Always think organic conversation over forced.

Don’t be annoying, but be real.

Use Tweetchats: #PRstudChat #u30pro #TNGG #JobHuntChat

Mix in the real thing

“When attending a meetup, conference or HH (Limit yourself to 2 drinks) - mingle. Act like you're the host. Do your research on the attendees such as, checking out their last 10 tweets. Say you find out another attendee is a (Penn State) grad too. Well, now you've got yourself a conversation starter. During the event, and if you own a smart phone, go ahead and bump to be connected on Linkedin. After the event, follow up with an email, Linkedin request, or a time to meet up to continue a conversation. Ditch any canned messages/invitations. Be personal.”

Finding events: IRL networking tools:

Hustle, rinse, repeat

“Things may come to those who wait, but only the things left by those who hustle.”

Questions?? (My favorite part!)

These should help you get started if you can’t think of any:

- Nick, what do you think of Google+ as a tool in job search?

- Should I use my real name on social networks?

- How do you get your hair to stay so nice?

We’ve reached the end…for now

Once again, thanks for listening. You’re all wonderful.

Go confidently.

-Nick

Want to continue the conversation? Hello@nickrovisa.me