social media is 90% of your job and only 1% of theirs. help them do more with that 1%
TRANSCRIPT
Social media is 90% of your joband only 1% of theirs. Help them do more with that 1%.
Antoine Ste-Marie@theTronTweets
About me
● Digital Strategy @LaurentianU○ My 3rd #PSEWEB
● Supporting internal stakeholders with social media
● Tips to mobilize colleagues on social media through training
Do you know these people?
Do you know these people?
Do you know these people?
Do you know these people?
● I don't have enough time for social media. ● I am too old for Instagram and don't know where to start. ● I am afraid of getting into trouble for what I tweet.● My department has a Facebook page but it's pretty dead.● Our account is OK but I don't know how to take it to the
next level.
Common barriers
● Waste/lack of time● Technology● No custom solutions● Playing by the rules● Needs executive support● Shyness
Potential benefits
Institution
● Better variety of content for main accounts
● More input from experts● Increased collaboration
(internal and external)● Branding and risk
management
Attendees
● Achieve your goals● Increase your knowledge● Risk management
Create your training plan
● Establish goals○ Reconcile needs and wants
■ What will help reach our goals?■ What do they want to learn about?
● Define audiences○ Skill levels○ Platforms○ Groups on campus
Create your training plan
● Plan content○ Choose themes ○ Assemble engaging material
● Internal promotion○ Handpick the early adopters○ This should be a go-to solution○ Social media ○ Internal communications
Requirements
● Time○ 1 hour prep○ 1 hour delivery (30 mins Q & A)
● Knowledge○ Webinars, industry articles and reports, #PSEWEB
● Support○ HR professional development schedule
Key considerations● Recap with action items● Take attendance● Send calendar invitations
Key considerations● Please use your phone in class● Poll for suggested topics● Shared content calendar● Full service package from internal consultant
5 Unique training workshops
● Standardized ○ Twitter for Beginners I and II
● Customized○ Instagram ○ Faculty○ Advanced
Twitter: Part 1
● What is Twitter? ● Basic functions ● Create your account
TwitterTwitter: Part 2
● Setting up search queries
● Who should I tag in my tweets?
● What hashtags should I use?
● Optimization and goal conversion themes● Very hands on, 15 minute challenge● Niche group● Plenty of examples
Faculty
● Peers featured as co-presenters
● Show examples of successful profs
● Show evidence● Recruit their
colleagues
Advanced
● Wide variety of themes● Great for brainstorming ● Independent and innovative● Networking is important
Outcome
● 183 participants received 24 hours of training
● 54% more faculty members on Twitter
● Built relationships based on coaching and trust
Social media is 90% of your joband only 1% of theirs. Help them do more with that 1%.
Antoine Ste-Marie@theTronTweets