Social Media Is My Business

Module 2: Overview of Social Media Marketing

Special thanks to www.freedigitalphotos.net and Salvatore Vuono for the Image. Check out Mr. Vuono's Work at http://bit.ly/96Dwpb

Ten Rules Of Social Media Marketing

How many of you does this describe?I’m not sure what to do nextBut I KNOW people no longer

blindly respond to typical advertisements or other traditional marketing.

Rule #1

Don’t focus on the tools. Instead focus on how the tools encourage certain interactions.

Ask Yourself This Question:

What interaction are you trying to encourage?______________________________

Rule #2

Listen. Seek first to understand…..then to be understood.

Group Questions:

What are we trying to understand? Are our customers using social media? How? Are our competitors using social media? How? Is our industry using social media? How?

Rule #3

Social Media Marketing is a commitment, not a campaign.

Wishyawoulda

Composed 10 Tweets before you published your first tweet.

Composed 10 Videos before you published your first YouTube Video

Written 10 Blog Posts Before you published your first blog post

Composed your first three contests before you deployed your first Facebook Fan Page contest.

Rule #5

No channel is an island.

Other Channels

In a later module, we will discuss how to: Integrating with other social media

channels Integrating with other marketing

channels

Rule #4

Be human. Part of being human is making mistakez.

Rule #6

Social Media is a team sport.

Who are potential social media teammates?

Complimentary businesses Complimentary co-workers Complimentary classmates Complimentary friends

Rule #7

If you wouldn’t want your grandmother, your spouse or your boss to read it, don’t post it.

“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” 

FRIENDLY REMINDER

“Who is the hiring manager? I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.”

FRIENDLY REMINDER

Rule #8

If you do it, measure it.

Measuring Social Media Performance

Class #4: We will be discussing easy ways to measure your activity.

Rule #9

Give.

Rule #10

Attitude is everything.