social media: it's affect on public relations

Social Media: Zoё Siskos Social Media Group It’s affect on public relations

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presentation for the Niagara College PR class

TRANSCRIPT

Social Media:

Zoё SiskosSocial Media Group

It’s affect on public relations

Agenda

About Me Background on Social Media How SM & PR differ

R.A.C.E How they are the same Wrap up

Page 3: Social Media: It's affect on Public Relations

About Me

Page 4: Social Media: It's affect on Public Relations

Background of Social Media

1997 – Sixdegrees.com Saturated timeline What is the problem? Only ONLINE

Page 5: Social Media: It's affect on Public Relations

Bikes in Europe

Traffic in Holland

A Diary @ McMaster Uni

Page 6: Social Media: It's affect on Public Relations

Background of Social Media 1997 – Sixdegrees.com Saturated timeline What is the problem? Only ONLINE Cultural, not commercial Internet made SM easier

HowSocial Media

& Public Relations

Differ

Research Research the existing opinions and attitudes of

your target audience No more ‘big hits’, no more mass emails Be specific, know your audience User generated content

Page 9: Social Media: It's affect on Public Relations

Analyze

Analyze that information, using it to prepare a communications plan

Target your audience… …and target them even more Specific niches, need to customize

http://www.longtail.com/the_long_tail/2007/10/sorry-pr-people.html

http://prspammers.pbwiki.com/

Page 10: Social Media: It's affect on Public Relations

Communicate

Execute your plan Lose control of key messages Consumers are the ones that build the

brand Who would you listen to?

http://www.mediumandthemessage.com/2008/10/lg-washerdryer-review/

Digital Snippets http://ford.digitalsnippets.com/environment/

Page 11: Social Media: It's affect on Public Relations

Evaluate

Review your efforts and monitor your impact What’s the ROI on that? Why do people participate in social media?

Facebook Twitter WoW acheivments Commoncraft videos

http://www.commoncraft.com/twitter http://www.mediumandthemessage.com/2008/06/

commoncraft-in-plain-english/

Page 12: Social Media: It's affect on Public Relations

What’s the same?

Nothing new, same concepts Be truthful, be honest, be transparent SM just forces the company to be that

way…not just PR Makes it easier for us! Traditional vs. non-traditional

Can we consider internet non-traditional now? For how much longer?

Page 13: Social Media: It's affect on Public Relations

Remember Believe that people are inherently good

If you trust your audience (consumers), they will trust you

Get involved – online and offline CPRS, Mesh conference, pod camp, TGGD

The only limits are your imagination Take opportunity, try things out

Page 14: Social Media: It's affect on Public Relations

Thanks!

Zoë [email protected]

Mediumandthemessage.comTwitter.com/zoedisco

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