Social Media & its Impact

What is Social Media

Online technology and practice – niche sites and communities on the Internet

Share content, opinions, insights, experiences, perspectives, and media

Editable, Popular A conversation Fast and Historical It’s all about YOU Gold Rush of the 21st Century

Social Media – Big Players

Social Media - Timeline

Some Statistics

25% searches on top 20 brands - user-generated content

78% users trust peer recommendations

Facebook can now be called a country

There are 5,508 social media sites on the Internet

Average time spent on website – 30 min

Effects of Social Media in Business

Change in Brand Interaction

% of Companies Who Use Social Media Websites For Business Information

Negativity –Media Manipulations

Suppression by omissionAttack and destroy (the target)Labeling as discriminationFace-value transmissionFalse balancingFramingImage manipulationPublish first recant afterwards

Media and Children

“ We are living in an advertising-saturated,media intenseenvironment. I thinkit’s fair to say thatwe are conductinga big experiment onour kids except thatparents have notgiven their consent.”Senator Hillary Rodham Clinton

Effects of Media on Children

Type of Media Positive Negative

TelevisionWatching a carefully

constructed educational TV show

children create an image of what they think their bodies should look

like from what is on television

Music

Introduces all different kinds of cultures, help cope with daily

stresses

Advocate and glamorize the abuse of drugs or alcohol , dwell on the occult with Satanism and human

sacrifice , display graphic violence

Video

Video game playing introduces children to computer

technology, provide occasions for parent and child to play

together

Over-dependence on video games could foster social isolation, as they are often played alone, Women are

often portrayed as weaker characters that are helpless or

sexually provocative, Many games only offer an arena of weapons,

killings, kicking, stabbing and shooting

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