social media jic decision matrix
TRANSCRIPT
Incoming Message
Revised: April 27, 2015
Prepared by: Mary Jo Flynn, MS, CEM
LIFE/SAFETY Issue?
Is this a QUESTION
I this NEW Info from TRUSTED source or PARTNER agency?
Is this UNVERIFIED or a
RUMOR
Is this a VOLUNTEER
offer?
Is this a FINANCIAL
solicitation or offer?
Is this INCIDENT INTELLIGENCE?Media: photo, video, audio
Is this a COMMENT
Use formal communications to share message with
Dispatch; then
Route a copy of the message to the
Public Information Officer or JIC
Respond publicly with actions taken. Remind to call 9-1-1 with life-threatening
concerns
Is a response still needed?
STOP. Continue monitoring
Is a response available?
REDIRECT to the appropriate talking
point source
Route to PIO to create talking points
Add new talking points or media to
official response list
OFFICIAL RESPONSE LIST
Press ReleasePre-approved talking
points or tweetsPre-approved posts: blog, Facebook, etc.
Pre-approved multi-media: video, audio, photos, infographics
Messages delivered to all
appropriate platforms?
STOP. Monitor to ensure message is
being received
Are clarifying facts available?
REDIRECT to the appropriate talking
point source
ROUTE to Situation Status Unit to obtain confirmation of facts
ROUTE to PIO to create talking points
ADD new talking points or media to
official response list
ROUTE information to Emergency
Volunteer Center (EVC)
ROUTE to PIO to create talking
points. Discourage spontaneous arrival
at incident site.
ADD new talking points or media to
official response list
RESPOND publicly with EVC center
location and registration information
ROUTE to Donations Management Unit
RESPOND publicly with Donations
information
ROUTE to PIO to create talking
points. Encourage donations to
reputable NGOs
ADD new talking points or media to
official response list
ROUTE to Situation Status Unit
ROUTE to PIO
LOG and document information.
STOP. Convert data to resources useable by Sit Stat
Unit for briefings
Use TOOLS to confirm or verify
location or additional data
Is this a TROLL?
Will FAILING to comment
increase public confusion?
STOP. Log but do not respond.
REDIRECT to the appropriate talking
point source
STOP. Do Not Engage!
YES
NO NO NO NO NO NO NO
POS
NEG
NONO
NO
NO
NO
NO
YES YESYES
YES
YES
YES
YES
YES YES YES
YESYES
STOP. Send a Thank You or click “Like” or
“Favorite”
Social Media JIC Decision Matrix