social media, journalism, and the life sciences
DESCRIPTION
A presentation I gave to the Brunswick Group, LondonTRANSCRIPT
Social Media, Journalism, and the Life Sciences
BrunswickLondon
February 7, 2012
Ivan Oransky, MDExecutive Editor, Reuters Health
Themes
• How reporters find stories
• How sources develop relationships with journalists – and vice versa
• How reporters correct stories
• Watching science in action
• Connecting with patients – for journalists and industry
• The fly in the ointment: The FDA
How Reporters Find Stories
How Reporters Find Stories
How Sources Develop Relationships with Reporters – and Vice Versa
How Sources Develop Relationships with Reporters – and Vice Versa
How Sources Develop Relationships with Reporters – and Vice Versa
Who are Today’s Media, Really?
Who are Today’s Media, Really?
How Journalists Correct Stories
How Journalists Correct Stories
Watching Science in Action
Watching Science in Action
Watching Science in Action
Connecting with Patients
Connecting with Patients
Connecting with Patients
Connecting with Patients
The Fly in the Ointment: The FDA
What Happens When You Try to Control the Message
What Happens When You Try to Control the Message
