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SOCIAL MEDIA LANDSCAPE By the numbers Christianne M. Witten Joint Staff Social Media Lead

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Page 1: SOCIAL MEDIA LANDSCAPE - National Defense University Media.pdf · Facebook's Social Media Dominance Worldwide monthly active users of selected social media/messaging services* Owned

SOCIAL MEDIA LANDSCAPE

By the numbers

Christianne M. Witten

Joint Staff Social Media Lead

Page 2: SOCIAL MEDIA LANDSCAPE - National Defense University Media.pdf · Facebook's Social Media Dominance Worldwide monthly active users of selected social media/messaging services* Owned

~2.5 B monthly active users globally,180 M in U.S.*

2 B monthly active users globally,~126 M in U.S.*

1 B monthly active users globally,120 M in U.S.**

330 M monthly active users globally,68 M in U.S. *

310 M monthly active users globally,** ~167 M in U.S.

Sources:

*Statista.com as of Feb. 2020

**Omnicoreagency.com

Top platforms

Page 3: SOCIAL MEDIA LANDSCAPE - National Defense University Media.pdf · Facebook's Social Media Dominance Worldwide monthly active users of selected social media/messaging services* Owned

1.6 B monthly active users globally, 68 M in U.S.

1.3 B monthly active users globally,130 M in U.S.

360 M monthly active users globally,49.4 M in U.S.

Source:

Statista.com

Messenger Apps

Page 4: SOCIAL MEDIA LANDSCAPE - National Defense University Media.pdf · Facebook's Social Media Dominance Worldwide monthly active users of selected social media/messaging services* Owned
Page 5: SOCIAL MEDIA LANDSCAPE - National Defense University Media.pdf · Facebook's Social Media Dominance Worldwide monthly active users of selected social media/messaging services* Owned

Source: 2017

https://graphicspedia.net/millennials-media-habits-infographic/

Page 6: SOCIAL MEDIA LANDSCAPE - National Defense University Media.pdf · Facebook's Social Media Dominance Worldwide monthly active users of selected social media/messaging services* Owned

Source: 2015

https://genhq.com/igen-genz-social-media-trends-infographic/

Page 7: SOCIAL MEDIA LANDSCAPE - National Defense University Media.pdf · Facebook's Social Media Dominance Worldwide monthly active users of selected social media/messaging services* Owned
Page 8: SOCIAL MEDIA LANDSCAPE - National Defense University Media.pdf · Facebook's Social Media Dominance Worldwide monthly active users of selected social media/messaging services* Owned
Page 9: SOCIAL MEDIA LANDSCAPE - National Defense University Media.pdf · Facebook's Social Media Dominance Worldwide monthly active users of selected social media/messaging services* Owned
Page 10: SOCIAL MEDIA LANDSCAPE - National Defense University Media.pdf · Facebook's Social Media Dominance Worldwide monthly active users of selected social media/messaging services* Owned
Page 11: SOCIAL MEDIA LANDSCAPE - National Defense University Media.pdf · Facebook's Social Media Dominance Worldwide monthly active users of selected social media/messaging services* Owned

Selfie time!

Facebook status update?

LinkedIn status update, anyone?

Page 12: SOCIAL MEDIA LANDSCAPE - National Defense University Media.pdf · Facebook's Social Media Dominance Worldwide monthly active users of selected social media/messaging services* Owned

Christianne M. Witten

[email protected]

571.256.7413

@cmwitten

www.linkedin.com/in/christiannemwitten


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