social media liam doolan. social media biggest shift since the industrial revolution… facebook is...
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Social MediaLiam Doolan
Social Media
• Biggest shift since the industrial revolution…
• Facebook is the most visited site (ahead of Google)
• Overtaken Porn as the #1 activity on the web
• To reach 50 million users…
Quick Poll
• Which sites do you visit everyday
• Facebook & Twitter
• Facebook, Twitter & Linkedin
Which sites do you visit everyday?
1 2 3 4
0% 0%0%0%
1. Facebook2. Facebook & Twitter3. Facebook, Twitter & LinkedIn4. Facebook, Twitter, LinkedIn & Another
0
5
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Introduction – About me
• Graduated in 2011
• Studied Industrial Design & Technology with a placement year.
• Hometown - Northampton
• Setup Mioomi – Social Media Management & Marketing Design Consultancy
• www.mioomi.com www.facebook.com/mioomiuk@mioomiuk
Potential for social media
• AU Clubs
• Target Audience
- Students - Sponsors - Alumni - Companies - BUCS - AU Pres
Why use social media
• Social media is a great tool for letting people know what you are up to.
• As a club you have a responsibility to inform
• Generate publicity/raise profile
• Build a club spirit
• Encourage interaction
Potential for social media
• Best ways to interact with users on social media
• Photos
• Videos
Have you ever spend more time than you should ‘researching’ someone on facebook?
1 2 3
0% 0%0%
1. No2. Abstain3. Yes
0
5
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Overall Guidelines
• Each club must have a Facebook Page & Twitter Profile
• Assign 2/3 people to be in charge of social media
• Facebook – at least 2-3 days a week – interesting videos/photos
• Twitter – can be daily – retweets/related links
Daily Guidelines
• Social media is exactly what it says – social! Be human on it!
• Sign off each message with who it is from – your initials e.g L.D
• Appropriate posts – I don’t care how squeaky your bed is!
• You must have a page – not a person/profile/group etc.
• Moving a person to a page (can be done but takes a bit of time)
• Groups are designed for 500 people or less and private conversation
• Pages – the new timeline = great history!
Benefits of a Page
• Statistics
• Building a brand/club history
• A page with only 100 likes = 30-50 views per post
• Same page uploaded a photo album = 2500 views
• What is twitter?
• Growing daily
• The news now finds you – we don’t search anymore
• Remember it is an open network and anyone can see what your saying!
• Who uses twitter?
• You are only ever one tweet away from anyone, celeb, company, club etc.
• Retweeting?
• Lists?
• Example of the importance of twitter to a company and how it could affect your club!
• Stakeholder interest – sponsors, alumni, university, AU, Union etc
• You are representing your club & all the students every time you tweet (sounds ridiculous but it is true!)
Twitter – Daily Use
• How to build followers?
• Keeping it consistent (use the initials and only allow 2/3 members)
• Keep up to date with news – retweeting is easy to do – follow Great Britain team or BBC sport and related articles
• People will follow you not just for daily updates of your hockey but also other related topics – you are more appealing!
Discipline
• DON’T BE THAT GUY!
• Think before you post
• As soon as it is on Facebook/Twitter/YouTube that’s it there is no going back!
• Jail sentence for twitter comments
• My Approach – Would I want my parents or boss to see it?
Discipline
• Twitter is so open be careful exactly what you post!
• As soon as you put something online people will share it, retweet it, post it etc. You don’t necessarily know who is following them and who is going to see it!
• A YouTube video the other day had 12million hits in less than 2 days
• You want your naked lap or pint downing being viewed by everyone?
Discipline
• Facebook – keep it social and only upload suitable photos and videos
• No nudity/initiations
• Avoid swearing
• Pages – if you are admin you will have control via your personal account
• You are responsible for this!
Rewards of Social Media
• Building an online presence and becoming well known
• More players/participants applying to Lufbra
• Sponsorship interest = £££
• Opportunities - companies will target Lufbra for promotions
Social Media for you!
• Social Media is a great tool to get noticed now
• Your CV can be online (Linkedin) – recruiters can use it as a database to search for skills they want
• Twitter is an amazing source that people haven’t tapped into yet – put your CV and name out there – be original
• Tweet at companies and people!
What percentage of companies do you reckon use social media as a recruitment tool?
1 2 3
0% 0%0%
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5
1. 40 – 60%2. 60 – 80%3. 80% +
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Applying for Jobs!
• This is what a degree is essentially building up to. What percentage of companies do you reckon use social media as a recruitment tool?
• 40-60%
• 60-80%
• 80%+
Applying for Jobs!
• Think about what you put online
• Interview example using twitter
• I have used Facebook and Twitter to search for appropriate people to interview – make sure you only put stuff online you want people to see!
• Use social media get your name across as many platforms as possible – but do it right!
Quick Tips
• Search for jobs on twitter – very few people do this! There are loads!
• If you want to complain – don’t email/phone use twitter
• It’s public so they have to respond – if they don’t then it looks bad on them
• Example - SKY
A phrase to remember…
• What happens in Vegas stays on…..Facebook
TwitterYou Tube Instagram
And the rest!