Social Media Success Made Simple

(For Nonprofits)Desiree C. Scales, CEOBella Web Design, Inc.

@desireescales

Experience•16+ Years•Over 950 Clients•Clients Worldwide•2-3 Non Profits Per Year (Over 100)•Webby Award Honoree 2011•Microsoft Case Study 2011

What Is Social Media •Connector, Human to Human•Generation C (What’s the Future of

Business)•Mobile•Research Tool•Transactional

Raising Money Through Social Media Has More Than Doubled in the Past 5 Years

-Share This, 2012

If You’re Not Participating,

You Risk Extinction

“Over 40 percent of the companies that were at the top of Fortune 500 in 2000

were no longer there in 2010.” -- Babson College Study

Frank BarrynpEngage

“These days, non-profits are strategizing online content to help connect with the right web audiences. The concept of creating content to engage with your audience isn’t new, especially in the non-profit world, but it is becoming more critical to creating online success.” -- Mashable, 2012

It’s About Content Marketing

• Annual Reports• eBooks• Blog Posts• Social Sharing• Articles• Newsletters• Webinars• Podcasts• Video

“Social media outlets offer an inexpensive but powerful way to recognize and encourage desired

behavior.” -- Forbes, June 2013

Build a Circle of...

Trust

Benefits•Improved social signals (which are a

factor in the search ranking algorithm).•Company branding•Improved brand awareness•Word-of-mouth advertising•Increased customer loyalty and trust•Improved audience reach and influence

Who Owns SMM?•IT?•Marketing?•Sales?•Donor Services?

The Owner is the Department Who Can Best

Contribute

Case Study

Trust

Charity: Water Success•Tell a Powerful Story•Emotional Connection•Be Authentic, Transparent•Encourage Sharing•10 Social Media Platforms•Ask Donors to Engage•$10M from 50,000 Donors, 1 Year

People Want to Be Recognized for Altruistic Behavior

•Publicly Recognize Supporters•Give Them a Way to Brag•Facebook Example (Organ Donation

Increased 2000%)•Encourage Sharing•It’s about “Me”

98% of all NPs Use Facebook

Tips for Facebook•Video•Images•Contests•Connect to Donation SAAS•Insights Tell You What Brings Them to

Your Site•Blog Posts•Free Reports

74% of all NPs Use Twitter

Tips for Twitter•Blog Posts•10X More Money Raised•Friends Posts are Most Shared•Ask for Donations•Share Stories•Use Hashtags Ex. #GivingTuesday

66% of all NPs Use YouTube

Tips for YouTube•Get Young People Involved•Create a Channel•How To Videos•Success Stories•Do Gooder Video Awards

30% of all NPs Use LinkedIn

Tips for LinkedIn•Encourage Use of Volunteer and

Causes Areas•Create a Company Page•Free Access to Talent Finder•Post Videos, Blog Posts and Images•Create Groups for Volunteers, Donors•Board Connect

Less than 20% of NPs Use Google+

235M Active Users

Tips for Google+•Hangouts (Rally Donors, Share Info)•Communities•Target Information (Circles)•SEO Benefits (Social Sharing)•Create a Page

Pinterest is Multi-Platform

Tips for Pinterest•Use High Quality Images•Use Video•Post Pictures of the Day/Week•Share Uplifting Pins•Bring People Back to Your Site

Final Thoughts• Get Involved• Start One at a Time• Positive Posts• Be Consistent• Keep Expectations Realistic• Don’t Overshare• 30 Minutes Per Day• Best Done from Within• Have Fun!

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Desiree Scales, CEOBella Web Design, Inc.770 509 8797www.bellawebdesign.comTwitter: @desireescales