social media makeover presentation

Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz

Social Media Makeover

Making over your image, on-lineand in person


Agenda

Welcome & IntroductionsYou, Your Brand, and Social Media?Your Makeover for LinkedINYour Makeover for TwitterSocial Media Case StudyRaffleYour Turn – Personal Social Media Makeovers


Welcome and Introductions

Mark J. CarterFounder, TweetNetworking, LLC and Networking For A Cause

Christopher S. RollysonManaging Director, CSRA, Inc.

John D. HeadDirector of Enterprise Collaboration, PSC Group, LLC


Our Sponsors


What have you heard about Social Media?

It’s something my kid’s useTime ConsumingToo much informationFormal vs. InformalWork vs. PersonalNew Habits are Difficult


Video

Social Media Revolution

http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded


Why should you care about Social Media?

Social Media effects YOU just as much as it effects your company“Google before you speak”Personal Branding is more important than your company’s marketing & advertising budgetYou will have many jobs and/or careers, but just one brand


Case Study Teaser

Imagine having one person write a recommendation …

… and getting 10 new customers directly linked back to that recommendation

No Advertising No Marketing No COST!


Social Media Makeover for LinkedIN

Christopher S. RollysonManaging Director, CSRA, Inc.

Facebook: http://www.Facebook.com/csrollysonLinkedin: http://www.LinkedIn.com/in/csrollysonTwitter: http://www.Twitter.com/csrollysonWeb: http://executivesguide-web20.comEmail: [email protected]

http://www.facebook.com/csrollyson

http://www.linkedin.com/in/csrollyson

http://www.twitter.com/csrollyson

http://executivesguide-web20.com/

mailto:[email protected]


LinkedIn Makeover: Increasing Your Competitiveness

Profile

Apps

Groups

Answers

Network

112233

4455


Static Content: Profile Checklist

Picture

Keywords, language

Professional Summary

Specialties

Edit Positions, Education

Additional Information Your best foot forward

The wonder of keywords

11


Static Content: Recommendations

WritingReward your strongest connectionsBe specific, sincere and shortHow the person made impact

RequestingSpecify what you wantAsk diverse people

LinkedIn: recommended people contacted 3x others

22


33Interacting: Apps

Practical way to extend your profileAutomatic interaction with your networkInvoke content from outside


Interacting: Groups

Discussions & News

Controlled exposure

Private groups invisible

Create your own affinity group

44


Interacting: Answers and Questions

Professional crowdsourcing!Build your expertise by answering questionsAsk for advice by asking questions

The entire LinkedIn communityOnly your trusted (1st Level) connections

55


Interacting: Build A Network with Purpose

The two polesTight tiesLoose ties: let the LIONS roar

Manage expectationsKnow yourself… what suits you?Know your people… what suits them?

Your role as host

See the Executive’s Guide to LinkedIn:

http://executivesguide-linkedin.com

Free Guides


Case Study Teaser

Imagine a Single blog entry …

… That was communicated via a single Tweet

That ended up generating $500,000 in new business!


Social Media Makeover for Twitter

Mark J. CarterFounder, TweetNetworking, LLCand Networking For A Cause

Facebook: http://www.Facebook.com/mjcarterLinkedin: http://www.LinkedIn.com/in/mjcarterTwitter: http://www.Twitter.com/mjcarterEmail: [email protected]

http://www.facebook.com/mjcarter

http://www.linkedin.com/in/mjcarter

http://www.twitter.com/mjcarter



You’ve heard about Twitter…Now it’s time to look at and understand HOW to use it for PERSONAL BRANDING and get RESULTS!

Twitter is a 24 hour a day/7 day a week networking eventTwitter is a CONVERSATIONTwitter is a COMMUNITYTwitter is an OPPORTUNITY


Twitter – Why Would You Use it?

The conversation is happening NOW – with or without youTwitter is a VERY open forum with people that (usually) want to connectBuild your personal brand by adding to and controlling the conversationBuilding credibility and word of mouth marketing


Twitter – HOW to use it

3 Ways To TweetWater Cooler

(“I’m walking my dog”)Broadcasting

(“Check out my link…”)Networking

(Creating conversations & connections: Relationships)


3 SIMPLE STEPS!

1. BE SOMEWHERE

2. DO SOMETHING

3. FOLLOW UP


Twitter – What you can do NOW

Say SOMETHINGStart building your network

The Met Club vs. The Night Club

Hash TagsStart a conversationJoin a conversation

Re-tweetingPick a NICHE (or three) to talk about


More Results…Less Time

Links you Tweet (and find on Twitter) can also be posted on:

LinkedIn & Facebook:Your profileGroups (news and discussions)

Blogs and Forums**People remember the person that posted the information


Social Media Makeover Case Study

John D. HeadDirector of Enterprise CollaborationPSC Group, LLC

Email: [email protected]: http://www.linkedin.com/in/johndheadTwitter: twitter.com/johnheadFacebook: www.facebook.com/johnheadSlideshare: www.slideshare.net/johnhead


http://www.facebook.com/johnhead


Social Media – The Case Study

I am not a “Social Media Expert”Director of Enterprise Collaboration

I work at a technology consulting firmI am a former full time consultantI spend my time today doing sales

I talk with customers and sellI am successful with Social Media because I control the message


Social Media : I am in Charge

1

•I decide what I tell the world

2

•I decide who can see it

3

•I am the voice


Social Media Tools I Use

My BlogTwitterLinkedINFacebookSlideShare


Successes

Zain Africa Challenge

LinkedIN Recommendationleads to clients

1 Tweet = $500,000


Tips from the Field

1. Be Authentic

2. Build Trust

3 Build Your Personal Brand

4. Collaborate

5. Say Thank You


My 2010 Makeover


Raffle

Ellehomme Holistic Medspa

Mark Beier

Metropolitan Club

Robin Walker

Shinettes Shoe Shine

Nicholas Joseph

Halo [For Men]


Your Turn …

What will you do in 2010 to your Social Media Presence?

We are here to help

social media makeover presentation

Career

social media

personal branding

rollysonmanaging

ghost writers

people

networking

advertising

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