social media makeover

18
SOCIAL MEDIA MAKEOVER Non-Profit Edition

Upload: jermaine-young

Post on 21-Jan-2015

230 views

Category:

Self Improvement


1 download

DESCRIPTION

Social media makeover strategy for non profit organizations. Presented @ the Dahl Consulting: Social Media Fundraising for non-profits seminar on October 21, 2009 in Toledo, Ohio.

TRANSCRIPT

Page 1: Social Media Makeover

SOCIAL MEDIA MAKEOVER

Non-Profit Edition

Page 2: Social Media Makeover

By Jermaine A. YoungDirector of IT and Development

Greater Toledo Urban League

President/CEO of A Sublime Creation Design Studio

Super Cool Genius Internet Guy

Page 3: Social Media Makeover

Out with the oldEvaluating your needs

Page 4: Social Media Makeover

NON-Profit does not mean boring

Non-profits can present their causes and mission in a fresh and exciting way

Non-profits can appeal to a wider audience and ultimately attract new donors and supporters

Non-profits can inform their supporters of changes and events up to the minute

Non-profits can get a better idea of who believes and supports their mission

Using Social Media:

Page 5: Social Media Makeover

You can teach an old dog new tricks Present your content in appealing ways

Just because numbers are boring doesn’t mean they have to be

Make it look goodHumans are sensory beings and like things

that are attractive Stick to your purpose

Make sure you can own up to your claims

Page 6: Social Media Makeover

Over your headDebunking the Social Media Phobias

Page 7: Social Media Makeover

Its not gonna bite ya

Social Media is a lifestyleAdd it in to your routine just like brushing

your teeth and going to the gym Social Media is a language

Find out the formula for successful communication

Social Media is a landscapeLearn the playing field before entering the

game

Page 8: Social Media Makeover

What you don’t know someone else will How can my organization benefit from

Social Media? How do other organizations similar to

mine use Social Media? Do I or my staff know how to use Social

Media? Is this something I can use volunteers

for?

Page 9: Social Media Makeover

Extreme MakeoverPractical example: Social Media in action

Page 10: Social Media Makeover

GTUL.ORG

Before: Stiff, Stale, Boring, Old

After: New, Fresh, Alive, Young

Page 11: Social Media Makeover

Every avatar has a soul

What is our organization’s personality? What topics would our organization be

interested in? What is our voice?

Page 12: Social Media Makeover

Keep the site alive

A blog can be your voice

Keep supporters informed

Share forever changing stats and info

Page 13: Social Media Makeover

Heard it through the grapevine

Twitter Facebook Delicious Flickr YouTube LinkedIn Ning

Page 14: Social Media Makeover

Social Media

TwitterFacebook

Page 15: Social Media Makeover

Word of web is the new word of mouth

Old way New way

Phone Banks Mass Mailing Door to Door Chasing our tail

Sending Tweets Updating Facebook Keeping our blog fresh Interacting one on one

with our supporters

Page 16: Social Media Makeover

Quick resourcesHow you can be the best you can be

Page 17: Social Media Makeover

Quick resources

Wordpress.org Dreamhost.com Dahl Consulting

GTUL.ORG Facebook.com/ToledoUrbanLeague Asublimecreation.com

Page 18: Social Media Makeover

Final Word

The web is a T.V. commercial and not a billboard

In cyberspace no one can hear you scream

Keep it moving