social media marketing - 20 digital platforms - concepts and case studies
DESCRIPTION
Social Media Marketing for entrepreneurs / professionals - Social Media Marketing strategies - includes Instagram - Facebook marketing - LinkedIn - Twitter - YouTube - Flickr - Google Plus - Pinterest - groups and Pages - Not only for B2C but also good for B2B - Blog - Blogger - WordPress - and Social Media Case Study - PPT by Jyotindra Zaveri - Hope you will Like it and Share. Your feedback and suggestions to improve this presentation will be appreciated. Same PPT in video format with animation effect http://youtu.be/JE7DwtQSuL4TRANSCRIPT
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Social Media Marketing सो�शि�यल मीडि�य� मी�र्के� टिं��ग
By Jyotindra Zaveri, Computer Engineer, Germany
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Outline
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About author Jyotindra“Your Digital Publicity Is My Passion”
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Facebook THREE Parts
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LIKE, COMMENT and SHAREMakes Page or Group your interactive website
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Digital Marketing Scope
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Is your traditional marketing strategy integrated with digital marketing?
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It takes one to three months to get fruits of social media marketing – Let us not expect
overnight results
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Return on Investment
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Why Social Media? 1 of 3
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Why Social Media? 2 of 3
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Why Social Media? 3 of 3
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Oh! Facebook friends, what do you know about the value of LIKE?
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Next, let us consider
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Wrong Marketing Notions - Myth Vs Fact- 1 of 3
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Wrong Marketing Notions - Myth Vs Fact– 2 of 3
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Wrong Marketing Notions - Myth Vs Fact– 3 of 3
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Dos and Don'ts of Social Media Marketing
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Partial list of Digital Platforms – that I can create and manage for you – 1/3
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Partial list of Digital Platforms – that I can create and manage for you – 2/3
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Partial list of Digital Platforms – that I can create and manage for you – 2/2
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Publish Online Newspaper
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Much of a journalist’s job is to not always give the reader what they want to know, but what they need to
know
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I have published three Newspapers Daily fresh news guaranteed
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Who is using social media?1 of 2
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Analytics and features are just the beginning
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Components of the digital marketing strategy
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Digital Platforms Active Users16-65 year age group
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Your profile is yourreal-estate on the internet
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Increase Your PrivacyKnow-How
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Thomson and Thompson
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Facebook Marketingwww.facebook.com/JyotiSocial
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Facebook Page is your interactive website
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Facebook / Twitter allows you to embed your post in your blog or website
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How to LEAVE Facebook group
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Facebook Page
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Google is better than Facebook
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Facebook Page InsightsPeople Engaged
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Create Group and Page on Facebook, LinkedIn, Google+
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Social sites allows real-time touch with users from anywhere and anytime
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Avoid Games or such Facebook Apps (Application Programs)
Click ‘Don’t Allow’ – Recommended
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Facebook group
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Use ‘Share this Hyperlink’ feature to share on Facebook
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Business to Business
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B2B: Difficult to choose the right social network?
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Social Media Marketing B2B Case Studies
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facebook.com/GEIndia13 Lacs Likes
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Google Plus
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B2B Example – Top Engineering CompanyFacebook Page / Walter Surface Technologies
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B2B - Walter Surface Technologies LinkedIn Company Page
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youtube.com/TheWalterNetwork22 Lacs Video Views
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Case study – B2CTata Tea & Wagh Bakri Chai
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facebook.com/waghbakri49 K Likes
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Bring your brand to life on SmartPhones and TABS
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Facebook acquired Instagram (April 12, 2012)
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instagram.com/puma680 K Followers
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instagram.com/tiffanyandco 1.8M Followers
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Power up your social media strategy on the Digital Platforms by joining
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Google Vs Facebook
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Google+ must for YouTube Comments
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Google Plus500 Million+ members
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Community is like a group
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Hangout competes with Skype
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Google Community
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SlideShare
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300 Million (30 Crore) for professionals
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Connect with this author http://in.linkedin.com/in/jyotindrazaveri
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Join professional LinkedIn Groups Social Media Marketing Pro
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Make a private group of your dealer / distributor community
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Who is watching my profile?
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Subtle way of cyber branding
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Get the best of LinkedIn and SlideShare
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A picture is worth a thousand words, and a video even more
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सो�शि�यल मीडि�य� in Hindi?
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Use google translate to post in Hindi
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YouTube insights reports
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www.youtube.com/dnserp
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YouTube gives cool ‘Stats’
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YouTube: Who is watching your videos?
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See my list of 20+ digital platformshttp://Apearoo.com/Zaveri
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www.twitter.com
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Target your customers
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Twitter marketing
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Twitter Marketing
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Each tweet is 140 characters in length
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Twitter can automatically update your Facebook Page
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QR Code for digital marketing
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QR Code isQuick Response code
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Direct your visitors to a location in the Google map – see demo
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ICICI Bank is using QR Code
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In Japan McDonald’s now has QR codes on its packaging
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Promote your brand
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Create responsive - touch friendly website with SMO
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Create responsive touch friendly website with SEO and SMO
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Additional resources created and updated by Jyoti to learn Digital Marketing
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Thank You